25 episodes

Grow your practice in 60 minutes!

Are you using SEO, content marketing, and social media to drive leads for your law firm?

Each week on The We Do Marketing Hour podcast, you’ll listen to in-depth discussions with search experts and powerhouse content marketers and get access to cutting-edge strategies the best marketers are employing today.

Hosted by the president of We Do Web Content, Alex Valencia, this podcast will answer real listeners’ questions and give you actionable tools you can use to grow your business.

Guests include:
Successful entrepreneurs
High-profile lawyers
Leaders in legal marketing
Legal professionals

The We Do Marketing Hour Alex Valencia

    • Business
    • 5.0 • 8 Ratings

Grow your practice in 60 minutes!

Are you using SEO, content marketing, and social media to drive leads for your law firm?

Each week on The We Do Marketing Hour podcast, you’ll listen to in-depth discussions with search experts and powerhouse content marketers and get access to cutting-edge strategies the best marketers are employing today.

Hosted by the president of We Do Web Content, Alex Valencia, this podcast will answer real listeners’ questions and give you actionable tools you can use to grow your business.

Guests include:
Successful entrepreneurs
High-profile lawyers
Leaders in legal marketing
Legal professionals

    Ed Lake - Persist Communications, Corp - Not All Roads Are Paved with an Easy Path

    Ed Lake - Persist Communications, Corp - Not All Roads Are Paved with an Easy Path

    When Ed and his partners realized that Gacovino Lake Law Firm was rapidly growing, they began troubleshooting how to handle critical operations to make sure his staff was not overwhelmed by the influx of business. Ed and his partners realized all client communication began with the phones. They came up with a solution that would streamline incoming and outbound client calls: an in-house Interactive Voice Response system (IVR). In this episode, Ed walks host Alex Valencia through the trials and tribulations of starting Persist Communications and how the company was able to develop a voice response system that helped both their own growing law firm as well as law firms around the globe. 


    Ed shares how his past challenges have made him into the business man he is today. After graduating law school during a recession and losing the job he had lined up at his father’s bankrupt company, Ed had to build his career from the ground up. Ed tells his favorite story about meeting a man at a car wash that looked successful and asking if he knew of any work in Ed’s field. The man responded positively, and Ed was rewarded with a job from that interaction. From there on, Ed was able to become a successful businessman from the connections he made and the hard work put into his career. All of these life lessons led to Ed designing the IVR and founding and co-founding two successful companies. 


    Tune into this week’s episode of the We Do Marketing Hour podcast for a conversation with Ed Lake. Learn more about what an Interactive Voice Response system does, how to overcome career-based struggles, and why it is so important to trust your lawyers. 


     


    Quotes 


    • “This application was used to determine whether the person answering the outgoing call made by the dialer was a live person, or a voicemail. And that was important.” (0:05:48-0:06:00) 


    • “So, Persist Communications allows me to be more efficient, it allows me to reduce my costs, as a client to be happier allows me to retain more clients, and hopefully other people agree.” (31:40-31:40) 


    • “It's very easy to do business with people when everything goes right.” (34:32-34:37) 


    • “All I can say is, would you rather have somebody on your side who's been educated, or not? Many lawyers become lawyers, because they can make a big hit. I'm not going to deny that.” (1:01:38-1:02:01) 


     


    Links


    For a FREE 1:1 consultation with Alex please visit: https://calendly.com/wdwc-alex/15min?month=2021-06 


    Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/


     


    For guest speaker and topic requests, please send all inquiries to We Do Web Content’s Director of Marketing Dina Davis, at contact@thewedomarketinghour.com

    • 1 hr 27 min
    What you don‘t know, you don‘t know® with Harlan Schillinger: The Man in The Trenches

    What you don‘t know, you don‘t know® with Harlan Schillinger: The Man in The Trenches

    Harlan Schillinger is widely considered the Grandfather of Legal Advertising. He was the first in the legal field to produce and market television advertisements, and in his four decades of experience Harlan has worked with more than 130 law firms in over 98 markets throughout North America. In today’s episode, Harlan sits down with host Alex Valencia to discuss how his unique approach to intake and conversion yields massive results for law firms. 


    According to Harlan, 99% of law firms’ lead intake is robotic. He explains how compassion and empathy can set your firm apart and significantly increase lead conversion. Further, implementing a solid CRM is invaluable to the success of any law firm. After identifying a gap in the market, Harlan took his obsession with intake and conversion to the next level. Along with two partners, Harlan developed Lead Docket, a CRM software that helps law firms increase their net business by up to 40%.


    Tune into this week’s episode of The We Do Marketing Hour podcast to learn how compassion during intake and a strong CRM can increase your firm’s conversion rate and save you thousands of dollars on marketing. 


     


    Quotes


    • “But the truth of the matter is if you think that your intake is good, you're mistaken. When I say good, it's getting calls that you can convert viable personal injury cases, but then converting that into a contract.” (08:45)


    • “What I discovered with intake and conversion is how big that hole is.” (10:30)


    • “If you can convert more calls, then you'll make more money, you'll bring more clients, and you won't spend a nickel more to do it.” (11:44)


    • “Brand is what people think of you when you're out of the room.” (41:47)


    • “I suggest people talk to the public the way they would a jury because when you're talking to a jury, you're humanizing yourself.” (42:59)


    • “Advertising works. S****y advertising, good advertising, it works. It’s all about the message.” (46:26)


    • “You must have the right software to manage your practice so it can tell you what you don't know.” (46:19)


    • “No matter what you do in advertising people are going to go to your website. So you better be buttoned up with your website visually, mechanically, and so on. It’s the absolute foundation.” (50:19)


     


    Links


    For a FREE 1:1 consultation with Alex please visit: https://calendly.com/wdwc-alex/15min?month=2021-06 


    Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/


     


    For guest speaker and topic requests, please send all inquiries to We Do Web Content’s Director of Marketing Dina Davis, at contact@thewedomarketinghour.com.

    • 1 hr 2 min
    Adam Warren - OpenJar Concepts - Understanding the Behavioral Patterns that Dive People to an Action

    Adam Warren - OpenJar Concepts - Understanding the Behavioral Patterns that Dive People to an Action

    “All lawyer advertisements don't have to fit the same mold,” says Adam Warren, President and Co-Founder of OpenJar Concepts. After initially launching OpenJar Concepts, Adam and his partner primarily focused on producing award-winning TV advertisements for their clients. While Adam is still a firm believer in the power of TV marketing, he also understands the importance of expanding into other media platforms. With his unique media strategies and forward-thinking approach, Adam has redesigned his company to better predict consumer behavioral patterns.


    When Adam designs marketing strategies for his clients, he encourages them to utilize multiple media platforms. Rather than steadfastly sticking to TV and radio campaigns, Adam explains the benefits a diverse presence provides a law firm to reach their perfect clients. To grow and scale your business in a continuously advancing world, it is crucial to meet consumers where they are. 


    Tune into this week’s episode of the We Do Marketing Hour Podcast to learn more about the evolution of digital marketing, the importance of diversifying your business strategies, and how Adam’s innovative marketing mindset is changing the way law firms approach advertising in the future.


     


    Quotes


    • “We started recognizing that there were a lot of law firms that wanted to get into mass tort either through harmful drugs or medical devices but didn't want their names to be so front and center.” (11:14-11:34)


    • “Once we get those initial inquiries back to the law firm on how they plan to approach each case, then we can figure out on a one-by-one basis if we're going to bring them into the fold or not.” (21:46-22:00)


    • “All lawyer advertisements don't have to fit the same mold.” (32:17-32:19)


    • “I want to make sure that I can deliver on the full service capacity that we are promoting.” (35:19-35:22)


    • “It's going to continuously be the job of our team to keep their hand on the pulse of not just what’s happening now, but what's possibly coming tomorrow.” (35:34-35:47) 


    • “If you go in and say you want performance media only, you're precluding yourself from all sorts of other targeted media that might work really well for you.” (25:03-25:11) 


    • “Most people's TV screens are now being carried around in their pockets all day. Or it's become their tablet, or their laptop.” (29:36-29:45)


     


    Links


    For a FREE 1:1 consultation with Alex please visit: https://calendly.com/wdwc-alex/15min?month=2021-06 


     


    Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/


     


    For guest speaker and topic requests, please send all inquiries to We Do Web Content’s Director of Marketing Dina Davis, at contact@thewedomarketinghour.com

    • 53 min
    Dmitrii Kustov - Regex SEO - Math and Digital Marketing: A Match Made in Heaven

    Dmitrii Kustov - Regex SEO - Math and Digital Marketing: A Match Made in Heaven

    “If you don't know at least some basic math, it's going to be very difficult not to lose money on marketing campaigns,” says Dmitrii Kustov, founder of Regex SEO. With the help of basic mathematical concepts, Dmitrii improves the digital presence of some of the top brands in the U.S. In today’s episode, host Alex Valencia sits down with Dmitrii to discuss the correlation between math and digital marketing and why every business owner needs to know their numbers before pushing content. 


    According to Dmitrii, the whole point of SEO and online marketing is to get actual results. That’s why it is crucial to analyze previous conversion rates before you put money into marketing. Once you understand past data, you can compile the numbers to design a campaign that will yield results. 


    Whether you spend a thousand or a million dollars on marketing, you need to know your money is working for you. So tune in to this week’s episode of The We Do Marketing Hour to learn how math and data analytics can improve the overall outcomes of your digital marketing campaigns. 


     


    Quotes


    • “If you have a progressive web app, it's not done correctly, Google and other bots won’t be able to crawl it.” (10:36-10:43)


    • “If you are spending a lot of money on website development and online marketing, make sure that you work with people who know what they're doing in terms of development.” (11:09-11:22)


    • “Even if you spend $1,000 or $1 million on a campaign, you need to be somewhat sure that that money will bring you results.” (12:21-12:33)


    • “Before you make any decisions on spending money, you need to have somebody look through past data and you need to look at your previous results so you can build something predictive.” (12:58-13:13)


    • “If you don't know at least some basic math, it's going to be very difficult as a business owner not to lose money on marketing campaigns.” (15:01-15:12)


    • “As a business owner make sure you have a tracking per marketing channel for the phone calls and then include that into your conversion rate calculations.” (20:54-21:11)


    • “The formula is conversion rate multiplied by lead to sale rate.” (22:02-22:08)


    • “Don't trust your gut, trust the data.” (34:11-34:13)


     


    Links


    For a FREE 1:1 consultation with Alex, please visit: https://calendly.com/wdwc-alex/15min?month=2021-06 


    Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/


     


    Link with Dmitrii on LinkedIn:https://www.linkedin.com/in/digitalspaceman/


     


    For guest speaker and topic requests, please send all inquiries to We Do Web Content’s Director of Marketing Dina Davis, at contact@thewedomarketinghour.com

    • 35 min
    Learn from Three of Legal Marketing‘s Best SEO & Content Marketing Experts Part II

    Learn from Three of Legal Marketing‘s Best SEO & Content Marketing Experts Part II

    Do you want to be the go-to practitioner in your area? Then you need to figure out how to master Google’s algorithm. In today’s episode, host Alex Valencia sits down with SEO experts Jason Hennessey and Seth Price to discuss recent search engine changes that you need to know about so you can maintain a strong online presence for your future clientele. 


    According to Seth Price, 10 years ago Google wasn't spending a lot of time considering user behavior signals. In the advancing age of search, Google primarily uses reviews and clicks to analyze patterns of consumer behavior. It's not enough to just know which ranking signals are working, you also need to know what environment each signal operates best in. You want to prioritize information that is going to be relevant and yield solid leads but in order to avoid penalization, Jason explains you need to stay within a threshold that appears natural to Google. Be conscious of the anchor texts, and links that you include in your content, and make a point to respond to all of your reviews in a timely manner. At the end of the day, it’s about balance; if you are diligent in following Google’s idea of a good user experience, your law firm will reap the benefits. 


    If what you're doing right now isn't working, it’s time for you to stop spinning your virtual wheels. Tune into this week's episode of The We Do Marketing Hour podcast to get the low-down on SEO content, marketing, and other 2021 best practices so you be the #1 lawyer in your area. 


    Quotes:


    “ I think one of the hardest things about SEO is that Google will tell you one thing, but that may or may not be true.” (09:16-09:09:21) 

    “Anywhere from 7-10% of your link equity should probably contain either naked links or your branded stuff.”  (14:44-14:51)

    It's now 2021, Google has had all this time, and local Spam is still infiltrating the world and causing problems in many markets, and they just don't seem to be putting the resources they could easily use to shut it down. Seth 21:18-21:32

    “Don't be scared or intimidated to write content that you think you'd be competing nationally because Google is sophisticated enough now to understand where the IP address that somebody is doing the search versus the IP address of the firm.” (36:35-36:48)


    Default Links:


    Guests' LinkedIn Profiles -


     https://www.linkedin.com/in/jhennessey/


    https://www.linkedin.com/in/sethprice/ 


    For a FREE 1:1 consultation with Alex please visit: https://calendly.com/wdwc-alex/15min?month=2021-06 


    Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/


    For guest speaker and topic requests, please send all inquiries to We Do Web Content’s Director of Marketing Dina Davis, at contact@thewedomarketinghour.com

    • 1 hr 1 min
    Raising the Bar: Redefining the Legal Practice in the 21st Century

    Raising the Bar: Redefining the Legal Practice in the 21st Century

    In a white male-dominated industry, Sara Williams, Attorney at Alexander Shunnarah Trial Attorneys, is passionate about inspiring female and minority lawyers. After realizing the disappointing amount of women who left their professions during the COVID-19 pandemic, Sara was inspired to create a platform to support professional women. In today’s episode, host Alex Valencia and guest Sara Williams discuss ways to keep women in the workplace by redefining industry standards. 


    For decades, the legal field required lawyers to be in the office from sunup to sundown because older generations were convinced that productivity was reliant on being present. While this may have held some truth in the past, advancements in technology have made it possible to work from just about anywhere. When the pandemic struck and offices were forced to close, industries across the globe had no option but to adjust, and the results were pleasantly surprising. Despite most companies having successfully adjusted to working from home, women are still leaving their jobs at high rates. According to Sara, a decrease in the presence of women in the corporate world is a decrease in talent. In today’s society, the most significant benefit a job can offer is flexibility. Sara explains that allowing people to get the job done in and out of the office will allow employers to retain talent within their companies. 


    We have the ability to instill positive change in the ways we work in our industries; we just have to be willing to think outside of the box. Tune into this week’s episode of The We Do Marketing Hour podcast to learn the importance of women in the workforce and how your firm can implement flexibility in order to maintain skillful and diverse employees. 


    If you like what you hear, please follow and leave a review. Tune in every Wednesday wherever you get your podcasts! 


    Quotes:


    “I think it's important for society to become accustomed to seeing women in leadership, speaking about leadership, women owning their authenticity, and walking through the world powerfully.”(07:08-07:27)

    “My ultimate goal is to continue to inspire women to decide they can make the legal profession or whatever profession they're in what they want to make it.” (08:36-08:47)

    “And I think it’s clear that we have the ability to really change this industry and to change the way we work if we're willing to do it.” (12:30-12:38)

    “Being able to offer people flexibility allows us to retain talent for both male and females.” (17:00-17:08)

     I think the most important thing about authenticity is being true to yourself and being happy with what you're doing.” (45:02-45:10)


    Default Links:


    Guest's Website - https://sarawilliamsesq.com/


    For a FREE 1:1 consultation with Alex please visit: https://calendly.com/wdwc-alex/15min?month=2021-06 


    Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/


    For guest speaker and topic requests, please send all inquiries to We Do Web Content’s Director of Marketing Dina Davis, at contact@thewedomarketinghour.com

    • 1 hr 38 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

malfoxley ,

Great show!

Alex, host of the podcast, highlights all aspects of SEO and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Mirena11 ,

Easy listen and very helpful marketing tools for attorneys.

Alex is a great human being and very good at his craft. Very fortunate to know him. This podcast is a good channel to learn how to fine tune marketing for law firms. Great content!

Mirena Umizaj
Mirena & Co.

Chris Dreyer ,

Legal marketing mastery!

This podcast is full of amazing legal marketing advice. If you’re looking to grow your law firm, tune in!

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