The WE Pivot Podcast Tona & Al Haywood

With over 330 billion emails sent daily, it's no surprise that email marketing remains an important part of any modern marketing strategy.  As the number of emails sent increases year-over-year, so do the email marketing strategies used to effectively reach customers and prospects. What worked five years ago is now outdated, but email marketing continues to be a go-to for top online marketers. It's reliable, brings in results and provides one of the best returns on investment across all digital marketing channels. Investing in a comprehensive and effective email marketing strategy is essential for businesses looking to stay ahead of the curve and get the most out of their campaigns.

In this podcast episode "Mastering Email Marketing in Minutes," Al and Tona will cover tips and strategies to improve the effectiveness of your email marketing campaigns. They will explores various elements of a successful email campaign, such as upgrading your lead magnet, crafting compelling subject lines, and using A/B testing to optimize open and click-through rates. The discussion also touches on the importance of personalization and segmentation, as well as the role of cleaning out your subscriber list. The goal of the podcast is to provide listeners with practical insights that can help them improve their email marketing efforts and drive more conversions.


Episode Chapters:

1) Introduction To Email Marketing.
2) Upgrade Your Lead Magnet.
3) What Is Your Engagement Style?
4) Personalizing & Segmenting Your Emails.
5) Don't Be Boring.
6) Clean House On Your Email Lists.
7) Summary.
8) Review Our Show On Apple Podcast!


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Are you a woman entrepreneur or business owner who’s struggling to determine which digital marketing tasks you should outsource, and which ones you can do yourself?
If so, this podcast is for YOU! We’ll explore the pros and cons of DIY vs outsourcing when it comes to web design, content writing (blogging), SEO, social media management, email marketing, and ad management.
You don’t have to have a full-time team or endless hours in the day to be successful with digital marketing. We’ll help you decide which tasks are worth delegating and when it’s best for you to take on something yourself. You’ll learn how to effectively manage your time and resources so that you can create a successful digital marketing strategy for your business.
Join us as we discuss the ins and outs of DIY vs outsourcing! With our expert tips, you’ll be able to confidently determine which tasks are best handled by yourself, and where it makes sense to hire outside help.
You don’t want to miss this essential podcast for women entrepreneurs looking to optimize their digital marketing strategies in 2023! Tune in now and take charge of your digital marketing plan!

Connect with Tona and Al Haywood:
Website//Facebook

Join our Digital Marketing Group:
Facebook Group

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! 
Support the show

In this podcast, we'll discuss five strategies for staying positive and productive when times are tough. This episode will help you stay motivated and focused on the tasks that will get you through difficult times. In addition, we’ll explore how to stay focus and connected to your values and big-picture goals. Finally, we’ll discuss strategies for reflecting on past mistakes you have made in business and remembering what you have learned from those mistakes. Join us as we discuss these useful strategies for staying positive and productive when times are tough! 

Chapter Markers:
Introduction.Go back to the reason why you started your business.Celebrate past milestones.Read past reviews of your customers who have benefited from your service or product.Try not to compare results with your competitors.Reflect on past mistakes and how you've learned from those mistakes.Final Thoughts.
Connect with Tona and Al Haywood:
Website//Facebook

Join our Digital Marketing Group:
Facebook Group

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! 
Support the show

Wix has been making major strides with its platform over the last couple of years.  It has a wide range of practical SEO features that are easy-to use, so you can grow your site quickly without struggle!  Wix allows you to add titles, descriptions and keywords for each page on your site.  It also features a built-in SEO Wizard that will help you optimize your pages even further. Additionally, it has advanced tools like XML sitemaps, which makes it easier for search engines to index your website. Wix also provides support for Google Analytics and Search Console, as well as HTML improvements and 301 redirects. All in all, Wix has more than enough tools to help you optimize your website for SEO.

But there are still misconceptions about utilizing the WIX platform. Today, Al and Tona sit down with Kendall Cook, Partner Success Manager with wix.com and talk about those misconceptions and much more.

Chapter Markers:
Introduction.Meet Kendall Cooke: WIX Partner Success Manager.What is the difference between build a website on WIX vs other website builder platforms?Does WIX provide specific resources that contributes to the success of most business owners that use the platform?How does a WIX user get in contact with the WIX support group directly if they are needing additional assistance setting up their website?How has SEO with the WIX platform improved over the years?What are some of your personal favorite WIX features?How easy is it to incorporate digital ads (Facebook/Google) within the WIX e-commerce platform?WIX and integration with other platforms.Do have any advice for new or seasoned entrepreneurs wanting to build their website on the WIX platform?Thank you, Kendall.
Connect with Tona and Al Haywood:
Website//Facebook

Join our Digital Marketing Group:
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Google is a search engine giant. Its importance in the online world can't be overstated. But what does Google Eat? And why is it so important for business owners to know?

Well, first of all, Google eats content. Content is the lifeblood of the internet, and Google knows that better than anyone. So if you want your website to rank well on Google, you need to make sure your content is high-quality and authoritative.

But that's not all. Google also eats data. In fact, data is one of its main sources of revenue. So if you want your website to rank well on Google, you need to make sure your data is accurate and up-to-date.

So how can you increase the trustworthiness and authority of your content? Here are the seven tips we will discuss in more detail in episode 1 of Season 2 of the We Pivot Podcast.

1) Tell people who you are

2) Work with experts to create good content

3) Make sure your content is clear and your titles are straightforward

4) Update your content regularly

5) Link to high-quality sources

6) Consider multiple viewpoints

7) Pay close attention to your online reputation

Connect with Tona and Al Haywood:
Website//Facebook

Join our Digital Marketing Group:
Facebook Group

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! 
Support the show

The end of Season One of The WE Pivot Podcast has arrived, and it is time to let our loyal listeners know that the podcast will be going on a hiatus until September 2022.

In our final episode of the season, we'll be talking about the 7 Things We Learned About Podcasting That Changed Us For The Better.   If you've enjoyed our podcast episodes thus far, let us know by logging into your iTunes account and rate us; and don't forget to tell other business owners about this wonderful podcast that brings a ton of information and value from the digital marketing industry!


In this episode, we talk about:


 Nothing will ever be perfect. Not everyone will like or listen to you. Don't podcast for fame or fortune. Podcasting is great for education. Podcasting takes time and commitment. Not to obsess over how many downloads you get. Do not be afraid to ask people to be a guest on your podcast; they just might say yes!
Connect with Tona and Al Haywood:
Website//Facebook

Join our Digital Marketing Group:
Facebook Group

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! 
Support the show