13 episodes

Eagles don't flock together, they soar.

So much emphasis on marketing and social media, it is easy to forget that the retail travel agency channel is, in fact, the commissioned sales force of the industry. Its sole function is to SELL travel.

It is not even a chicken or egg debate. Everything you and your company does (marketing, operations, public relations, training, etc.), should be to support the sales strategy of the business.

This is where we as an industry fail.

Unfortunately, in our lexicon “Sales” and “Marketing” have taken on the same meaning. Agencies and advisers (especially independent contractors) expect their marketing programs to sell for them.
However, the role of marketing is not to sell, but to produce prospects. If you aren’t practicing the fundamental mechanics of selling and sales management – no amount of marketing will help.

I share based on personal experience and expertise learned as a travel professional, agency owner, and luxury cruise line sales executive.

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

The Wealthy Travel Agent Podcast Dan Chappelle

    • Entrepreneurship
    • 4.0, 4 Ratings

Eagles don't flock together, they soar.

So much emphasis on marketing and social media, it is easy to forget that the retail travel agency channel is, in fact, the commissioned sales force of the industry. Its sole function is to SELL travel.

It is not even a chicken or egg debate. Everything you and your company does (marketing, operations, public relations, training, etc.), should be to support the sales strategy of the business.

This is where we as an industry fail.

Unfortunately, in our lexicon “Sales” and “Marketing” have taken on the same meaning. Agencies and advisers (especially independent contractors) expect their marketing programs to sell for them.
However, the role of marketing is not to sell, but to produce prospects. If you aren’t practicing the fundamental mechanics of selling and sales management – no amount of marketing will help.

I share based on personal experience and expertise learned as a travel professional, agency owner, and luxury cruise line sales executive.

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    A Conversation with Sandra McLemore of TRAVEL MARKETING & MEDIA

    A Conversation with Sandra McLemore of TRAVEL MARKETING & MEDIA

    Please subscribe, rate, and review each episode - Thank You!


    Sandra McLemore is a driving force in travel agent marketing, Her programs have helped over 12,000 travel professionals just like you.


    Getting to know Sandra.


    Overcoming the limiting belief of "niching down"


    Importance of the balance of Sales and Marketing


    The ONE Thing - A high converting, three-level marketing funnel.


    Mistake most advisors make - 96% start at the bottom.


    The absolute necessity of playing the "Dating Game".


    "Content is king, consistency is queen!"


    How of mentorship and coaching have been instrumental to her success.


    Must listen: Three things she wishes she knew then that she knows now.


    Sandra's vision of "The Wealthy Travel Agent"


    For more information about Sandra and how she can help you, visit: https://www.travelmarketingandmedia.com/ (https://www.travelmarketingandmedia.com/)


    Click on the link to purchase Dan Chappelle's Amazon best selling book, Get Your S.H.I.P. Together - The Wealthy Travel Agent Guide to Sales. https://www.amazon.com/Get-Your-S-H-I-P-Together-Wealthy/dp/1523654589/ (https://www.amazon.com/Get-Your-S-H-I-P-Together-Wealthy/dp/1523654589/)




    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 36 min
    Bob Duglin - How the American Association of Travel Advisors (ASTA) is helping the Industry Navigate the COVID Crisis

    Bob Duglin - How the American Association of Travel Advisors (ASTA) is helping the Industry Navigate the COVID Crisis

    Bob Duglin is ASTA's Vice President of International Membership & Host Agencies as well as Managing Director, ASTA Small Business Network.


    It's a big job with a ton of reponsibility to help represent the needs travel agencies and advisers to governtment agencies and consumers.


    In this episode


    Bob's story - It's always interesting to hear how people evolve into their current roles - Bob is no exception


    The role of ASTA- What they do for you and why you should care


    Recent Wins: California AB-5 and The CARES Act


    The ASTA Verified Travel Adviser Program - The industry's "Good Housekeeping Seal of Approval"


    TravelSense.Org


    The future of ASTA and the Travel Industry


    ASTA's COVID Resources


    ASTA Small Business Network - New member offer


    Three things...


    What does being a Wealthy Travel Agent mean to you?


    Links mentioned:


    ASTA.org (to join and save $50 - use discount code ASTA50)


    TravelSense.org


    Bob@ASTA.org


    #AmericanAssociationofTravelAdvisors


    @American Association of Travel Advisors


    Please rate and review. If you would like to be condsidered as a guest on a future episode, please reachout to: Dan@WealthyTravelAgent.com




    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 26 min
    Lynn Clark- From Corporate Marketing Maven to Sales-Focused Retail Travel Entrepreneur

    Lynn Clark- From Corporate Marketing Maven to Sales-Focused Retail Travel Entrepreneur

    How Lynn's journey from corporate marketing (starting with Disney) led to a partnership in four Travel Leaders locations in Milwaukee, Wisconsin. In this episode, Lynn will share her journey as well as how she and her partner are reacting and recovering in the COVID-19 storm.


    Belief in the value of retail locations and how the shelter at home orders have changed the way they work.


    Her affirmation that you are only as good as your team- the steps she took to keep from laying off as few as possible.


    The Perfect Storm that is COVID-19


    The value of belonging to a paid mastermind program with your peers.


    The importance of their relationship with Travel Leaders in reacting quickly to the changing business environment.


    How they will operate going forward


    How long she predicts a recovery back to pre COVID booking levels


    Current trends for 2021 and 2022


    Any regrets?


    Three things she wish she knew before becoming an agency owner.


    Lynn's definition of "The Wealthy Travel Agent."




    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 32 min
    Estee Gubbay - How a request for a hotel upgrade sparked a successful travel business.

    Estee Gubbay - How a request for a hotel upgrade sparked a successful travel business.

    From working with coaches and mastermind groups, Estee Gubbay has turned her passion for travel into helping others. Just two short years in the business and she is already earning a six figure income.


    How a request for a hotel upgrade sparked her interest in selling travel.


    Knowing what you are worth is essential to success.


    Two clearly defined niches: Retreats for Mastermind groups and Bucket List experiences.


    Acres of Diamonds: Sources most clients locally avoiding most networking functions in favor of professional groups such as BNI, LEADS, and LeTips.


    Adopting a "Selling" Mindset - knowing failure is part of the process


    Encountering jealousy from those who do not want to see you succeed.


    Ah Ha Realization - It's my business!


    Estee knows she and she alone is responsible for her success. She is willing to do what is necessary to support her goals and not take "NO" for an answer.


    This is a sign of a true entrepreneur! I hope you will take away a number of things to incorporate into your own busienss.


    If you enjoyed this episode, please take the time to rate and leave a comment.




    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 26 min
    Michelle Fee's Travel Agent Survivor Guide To Covid-19

    Michelle Fee's Travel Agent Survivor Guide To Covid-19

    This globe-trotting, marketing genius is anything but ordinary. Michelle doesn’t think outside the box, she thinks beyond the box. After all, she founded Cruise Planners when working from home wasn't even a thing and travel agents exclusively specialized in cruises. Her vision and leadership keeps the company top-notch and has evolved to sell ALL types of travel. She's a powerhouse with an open-door policy among the Home Office Team, franchise owners and travel partners. Her loyal, approachable, friendly and smart demeanor position her as one of the brightest stars in the industry. Michelle Fee is the Godmother of AmaWaterways AmaSerena.




    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 30 min
    Rebecca Alesia - Smart Flyer Agent 007

    Rebecca Alesia - Smart Flyer Agent 007

    We all take different paths to success. Rebecca Alesia made the transition from attorney to become a top seller of travel in just 5 short years.


    She will discuss what she did to become a multi-million dollar seller


    How she has coped with the effects of COVID-19 on her busienss


    Her team and why they are critical to her success


    Why she didn't "lose" her book of busienss, they are in a pause like the rest of us.


    If you want to learn more from uber successful agents like Rebecca, please subscribe, rate and review!




    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 33 min

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