181 episodes

The fun and interactive podcast where entrepreneurs connect, learn, and grow, both personally and professionally.You'll get a weekly dose of encouragement, out of the box marketing strategies, referral tips, and entertaining expert interviews, in a conversational format, to get you the business of your dreams! (Formerly known as The Wedding Pro Show.)

Let's Book Clients‪!‬ Michelle Braswell

    • Education
    • 5.0 • 11 Ratings

The fun and interactive podcast where entrepreneurs connect, learn, and grow, both personally and professionally.You'll get a weekly dose of encouragement, out of the box marketing strategies, referral tips, and entertaining expert interviews, in a conversational format, to get you the business of your dreams! (Formerly known as The Wedding Pro Show.)

    From Stranger to Connection: Your Guide to Thriving at Networking Events

    From Stranger to Connection: Your Guide to Thriving at Networking Events

    Introduction:
    Making connections at networking events is crucial for growing your business.Learn effective strategies and practical tips to turn unfamiliar faces into valuable contacts and potential clients.Key Points:
    Set Your Intention:Before the event, set a clear intention of what you hope to achieve by making connections.Having a specific goal in mind gives you focus and motivation throughout the event.Be Genuine and Approachable:Wear a warm smile, maintain open body language, and be approachable.Initiate conversations and show sincere interest in others.Everyone is in the same boat, looking to connect.The Power of Active Listening:Practice active listening to show genuine curiosity about the person you're speaking with.Ask open-ended questions to encourage them to share more about themselves and their business.Building a deeper connection and showing value in their input.Find Common Ground:Look for common interests, experiences, or industry-related topics to establish a rapport.Shared ground creates an instant connection and makes the conversation flow naturally.Identifying potential areas for collaboration or partnerships.The Power of Follow-Up:Making connections at the event is just the beginning.Follow up with personalized emails or connect on social media.Express pleasure in meeting them and explore ways to continue the conversation or work together.Practical Exercise: The Three-Question Technique:
    Prepare three open-ended questions as conversation starters before the event.Use these questions to spark interesting discussions and learn more about the person you're speaking with.Practice using them during the event to create deeper connections and meaningful conversations.Conclusion:
    Implement these strategies to navigate networking events with confidence.Making meaningful connections takes time and effort, so be patient and persistent.Each connection brings you closer to booking more ideal clients and growing your business.Remember to visualize yourself applying these strategies at a networking event and watch your confidence soar as you make connections that positively impact your business.

    • 8 min
    Maximizing Profit Margins in a Challenging Business Economy

    Maximizing Profit Margins in a Challenging Business Economy

    Throughout this episode, I really emphasized the importance of personalization in business interactions. 

    It's all about creating a unique and memorable experience for our customers. 

    I truly believe that this is what sets us apart from our competitors and keeps our customers coming back for more.

    Another key point that I made was the need for adaptability and flexibility in today's challenging business economy. 

    It's crucial that we constantly evaluate and adjust our strategies to meet the evolving needs of our customers and the market. 

    This is how we stay ahead of the game and continue to thrive.

    To sum it all up, the most valuable lesson from this podcast is to focus on high-value opportunities, streamline our operations, utilize upselling and cross-selling techniques, and incorporate personalization in our business interactions. 

    By implementing these strategies and staying flexible, we can maximize our profits and reduce overwhelm in this challenging business economy.

    So, are you ready to take your business to the next level and thrive in any economic climate? 

    I highly recommend tuning in to this episode of "Let's Book Clients" to learn how. 

    It's packed with valuable insights and practical tips that can make a real difference in your business.

    [00:02:10]
    Maximizing profits in a challenging business economy
    Practical tips for navigating an ever-changing business economy and maximizing profit margins.

    [00:04:23]
    Streamlining operations and optimizing time
    Tips for identifying and optimizing internal processes to save time and reduce costs.

    [00:05:33]
    Upselling, cross-selling, and down selling strategies
    The importance of offering additional products or services to enhance customer satisfaction and increase profit margins.

    • 10 min
    Networking Beyond Business Cards: How to Make Genuine Connections

    Networking Beyond Business Cards: How to Make Genuine Connections

    Are you tired of going to networking events and feeling like you're just wasting your time? 

    In this episode of "Let's Book Clients," I'm going to spill the beans on my personal experiences and give you some awesome tips on how to keep those connections alive! 

    Trust me, it's all about staying connected and nurturing those relationships. 

    I've got ten amazing ways to show your appreciation and strengthen those bonds, like sending a handwritten thank you note, showing up to their events, and just being grateful and thankful. 

    So, before you head out to your next networking event, keep these tips in mind and be sure to follow up with your new contacts. 

    Tune in now to learn more!

    Networking Events [00:01:24] Michelle talks about the importance of networking events and shares her personal experiences of meeting people at such events.
    Nurturing Relationships [00:03:20] Michelle emphasizes the importance of nurturing relationships with people met at networking events and shares how she has built strong connections with people she met at such events.
    Ten Ways to Show Gratitude [00:04:27] Michelle provides ten ways to show gratitude and make deeper connections with people met at networking events, including sending a handwritten thank you note, publicly acknowledging them on social media, and referring business their way.

    Notable mentions:


    Business Boutique event by Dave Ramsey: 00:01:24Jasmine Starr: 00:02:24

    • 7 min
    Ignite Your Social Media Presence, Week 5

    Ignite Your Social Media Presence, Week 5

    Hey there! I'm so excited to share with you some awesome tips on how to engage your audience and build meaningful connections through social media. First things first, let's talk about creating compelling posts that will grab your followers' attention. It's all about sparking conversations and encouraging engagement!

    Another great way to build a thriving community is through collaborations and user-generated content. This not only helps to increase engagement, but it also shows your followers that you value their input and creativity. And don't forget to keep track of your engagement metrics to see how your social media efforts are impacting your business.

    By following these tips, you'll be well on your way to building a loyal following and attracting new customers. So go ahead, get creative, and have some fun with your social media strategy!

    Create Compelling Posts [00:01:00]
    Tips on creating engaging content, using storytelling, and incorporating visual elements to speak directly to your target audience.

    Spark Conversations and Encourage Engagement [00:02:04]
    Encouraging engagement by asking open-ended questions, being responsive, and actively engaging with your audience to build connections.

    Build a Thriving Community with Collaborations and User-Generated Content [00:03:02]
    Building a sense of community by collaborating with influential individuals or brands, inspiring user-generated content, and engaging in industry-specific conversations.

    • 6 min
    Ignite Your Social Media Presence, Week 4

    Ignite Your Social Media Presence, Week 4

    I'm excited to share with you some awesome tips and tricks for optimizing your social media performance. In this episode of the Let's Book Clients podcast, I'll be your guide through the wonderful world of social media metrics.

    First things first, let's talk about why mastering social media metrics is so important. By tracking and analyzing your metrics, you can evaluate the effectiveness of your content and identify opportunities for improvement. That's why I'm here to remind you to define clear goals and align your metrics with those goals.

    Next up, we'll be tracking reach and engagement, and analyzing conversion metrics. It may sound daunting, but don't worry, I've got your back! I suggest leveraging analytics tools and techniques to gain deeper insights into your social media performance. And don't forget to experiment with different variables to optimize your content strategy.

    Last but not least, I want to remind you to stay agile and responsive in the ever-evolving landscape of social media. With these tips and strategies, you'll be a social media superstar (and more importantly, a client booking machine) in no time!

    Timestamps:
    Instagram Insights: 00:03:53
    Analytics platforms: 00:03:53
    AB testing: 00:04:56
    Refining content strategy: 00:05:55
    Regularly tracking and analyzing social media metrics: 00:06:52

    • 7 min
    Ignite Your Social Media Presence, Week 3

    Ignite Your Social Media Presence, Week 3

    in episode three of our "Ignite Your Social Media Presence" series on the Let's Book Clients podcast, I'm sharing three awesome strategies to help you build a super cool community of followers on social media. 

    First things first, you gotta create captions that are so engaging, your audience can't resist taking action. 

    Then, you gotta team up with potential partners to make your social media game even stronger. 

    And last but not least, you gotta encourage user-generated content to keep things fresh and exciting. 

    Trust me, it's all about sparking conversations, nurturing partnerships, and using UGC to create a dynamic and interactive social media community. 

    And don't worry, I've got plenty more valuable insights, tips, and strategies coming your way in the upcoming weeks to help you achieve social media success for your biz!

    As always, I've got a hot tip for you at the end, and even some others sprinkled into this episode. I can't wait to hear what you think, leave a review on the platform you're listening on if you feel led to!

    Creating Engaging Captions [00:01:07]
    Crafting compelling captions that prompt audience to take action, encouraging comments and discussions, and responding and engaging with the audience.

    Power of Collaboration [00:04:26]
    Identifying potential collaborators, building mutually beneficial partnerships, and discovering ways to collaborate on content creation.

    User Generated Content [00:06:27]
    Encouraging user-generated content, curating and showcasing it, engaging with the creators, and creating branded hashtags or challenges to encourage audience participation.

    Upcoming Topics [00:08:57]
    Preview of the upcoming topics in the series, including advanced techniques for analyzing and optimizing social media performance.

    Final Thoughts [00:09:28]
    Prioritize genuine interactions, nurture partnerships, and leverage user-generated content to create a vibrant and interactive social media community.

    • 9 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

Humble Hall ,

Love this!

Love this podcast because it’s short and to the point. Filled with so much useful information. Veteran in the industry helping others succeed!

jmq7 ,

Lots of info in short bursts

Michelle has a clear, easy to listen to voice and she knows her stuff! I love the quick tip format - no wasting time in intros/outros- just quick great tips.

Kristiane C. ,

Oh Michelle!!!😍 I love your tips!

Running a wedding business sounds so easy with you! 😍 So many great tips here! Loving it 🙌🏽

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