The White Coat Entrepreneur Edwin Williams, MD

Embarking on the journey of establishing a practice from scratch can be an incredibly daunting task. I vividly recall dedicating two years to countless phone calls, meticulously planning for this exhilarating yet intimidating phase of my life. I did not come from family money, and I found myself in a town where I had no connections. Little did I know, I was met with fierce competition, determined to hinder my entry into the operating room and drive me out of town.
In this podcast episode, I not only recount the challenges I faced in initiating my practice but also outline a time-tested approach that has proven successful for individuals venturing into the realm of small business. Presently, my practice thrives within a vast 22,500-square-foot facility, boasting a team of multiple doctors, nurses, and providers on-site. Our financial achievements have earned us a position in the top 1% of aesthetic practices nationwide.
I hope that you find value in this podcast and the shared insights as you navigate the path to launching your practice or work towards enhancing your reputation within an existing one.

I had the privilege of interviewing Dr. Grace Lee Peng, a notable figure in the field of facial plastics from Beverly Hills. With an impressive eight-year career, she has achieved tremendous success, so much so that her journey has taken an exciting turn. Six months ago, she decided to open her private practice.
For some, the transition to private practice can be challenging, but Dr. Peng saw it as the perfect moment to pursue her dream of owning her practice. She shares her experiences and valuable lessons she has learned thus far. Her enthusiasm for future growth and success certainly shines through in this episode.
In addition, we dive into the intriguing topic of private equity in facial plastic surgery. As the private equity industry continues to expand it's important to understand the workings of this business model.
Tune in to this episode for a deeper understanding of these exciting topics.

Are you in aesthetic medicine, striving to build a thriving practice, or facing challenges in scaling up your team effectively? If you're seeking valuable guidance, look no further.
In this episode, I dive into an insightful conversation with Brian Hayes, a seasoned expert with over 25 years of experience in the aesthetic medical industry. As a former corporate leader who transitioned to become the founder of Orion Strategic Consulting, Brian has dedicated his career to providing leadership coaching and strategic business consulting to aesthetic surgeons and physicians.
Brian highlights stories from the past where he has witnessed leadership, poor strategies, and limited awareness of servant leadership principles affect teams in the aesthetic medicine space. I have had the privilege of collaborating with Brian to enhance my practice, and the results have been nothing short of remarkable. His expertise and guidance have propelled my practice to new heights.
If you would like to contact him, see below for his contact information.
https://www.thehunterorion.com/

In this episode, I discuss my personal experience and reflections drawn from my time dating private equity. As an entrepreneur and passionate facial plastic surgeon, my journey of exploring the business side of aesthetic medicine led me to discover the world of private equity. Over the past four years, I have learned immensely about this side of the business. I have always enjoyed scaling up my skills and knowledge to reach new horizons.
If you're intrigued by the interplay between private equity and aesthetic medicine, this episode serves as a valuable resource to gain a deeper understanding of the field.

I had the privilege of speaking with Dr. Lauren Umstattd, a renowned and Board Certified physician specializing in Facial Plastic Surgery. In this episode, Dr. Umstattd opens up about her dream of establishing her practice and turning it into a reality. Despite being open for less than a year, she has already made a significant impact in the field, with a steady stream of patients seeking her expertise.
From the very beginning of her journey, Dr. Umstattd embraced the principle of "going slow and steady." She recognized the importance of carefully building her practice to ensure its success. In our conversation, she emphasizes the potential risks associated with growing too fast and how it can lead to an overwhelming situation. Her thoughtful approach to team-building is also highlighted, emphasizing the significance of learning from past experiences to create a cohesive and successful team.
With a passion for connecting with her audience and providing valuable educational content, she curates her own social media posts daily. Through TikTok, Dr. Umstattd educates individuals about facial plastic surgery, offering unique insights and responding to questions. Her dedication to staying active on social media allows her to reach a wider audience and build trust with potential patients.

In this episode, I had the pleasure of interviewing my past fellow Dr. Tim Minton, a fellowship-trained, double-board-certified facial plastic and reconstructive surgeon in the greater Savannah area. If you're looking to climb the ladder to open up your practice - this is the episode for you. He goes into detail about his transition to building his cosmetic practice.
Dr. Minton joined a multi-specialty group and then eight years ago relocated to Savannah, Georgia. He made a pivotal decision in his career to embark on the path of opening up his practice and taking on the risk. In this interview, he said, “Operating on your own and doing stuff on your own is a whole different world.” If you don’t take the chance, how will you know if it will work out? 
Now, he has built his patient base to a larger scale by employing effective strategies and patient-focused approaches. Driven by his passion for excellence, he is currently working on building his surgery center.
To learn more about Dr. Minton, click the link below.
https://www.savannahfacialplasticsurgery.com/dr-minton/savannah-facial-plastic-surgery-dr-minton