6 episodes
The Whole Idea by DCG ONE DCG ONE
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- Business
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5.0 • 7 Ratings
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The disciplines required to grow market share in a digitally driven marketing landscape are getting broader by the day. Touchpoints are multiplying, and for many consumers, the noise is deafening.
Enter The Whole Idea by DCG ONE: an elixir of strategy, technology, and creativity at work in every campaign and at every touchpoint to set the connection, overcome the clatter, and spur engagement and growth.
Join us for The Whole Idea by DCG ONE for insight and inspiration from industry-leading experts at The Agency and across DCG ONE, and from our many partners with whom we create real-world experiences that are memorable and meaningful.Email us anytime at podcast@dcgone.com.
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Power Up Campaign ROI with Data Analytics
Joining host Greg Oberst on this episode of The Whole Idea podcast by DCG ONE is Kristen Crandall, director of analytics at The Agency at DCG ONE. Learn how to use data analytics to bring unprecedented visibility to your campaign and drive ROI throughout the customer journey. Get insight into how to integrate data into your next campaign, hear best practices and tools to leverage along the way, and learn how to avoid mistakes that could compromise your data and campaign.
Other links you may like to check out:
About us - https://www.dcgone.com/about
Strategy - https://www.dcgone.com/strategy
Technology - https://www.dcgone.com/technology
The Agency - https://www.dcgone.com/agency
Let's connect! https://www.dcgone.com/contact
Email us: podcast@dcgone.com
Check us out on social media:
LinkedIN, Instagram, Facebook -
A Fresh Look at Loyalty, and Its Marketing Power
This episode of The Whole Idea podcast by DCG ONE shines the spotlight on loyalty marketing. A marketing mainstay for decades, loyalty marketing showed its heroic power for thousands of brands and retailers scrambling for business in a pandemic economy. In the last 20 years, loyalty marketing has grown with the times and with technology to become one of the most powerful tools in any marketing tool kit. We’ll talk about the evolution of loyalty marketing and hear best practices from veteran marketing consultant and loyalty marketing expert Matt Garrett.
Other links you may like to check out:
About us - https://www.dcgone.com/about
Strategy - https://www.dcgone.com/strategy
Technology - https://www.dcgone.com/technology
The Agency - https://www.dcgone.com/agency
Let's connect! https://www.dcgone.com/contact
Email us: podcast@dcgone.com
Check us out on social media:
LinkedIN, Instagram, Facebook -
How to Win with AI, Part Two
This episode of The Whole Idea podcast by DCG ONE is the second of a two-part series on artificial intelligence. Designers, a creative strategist, and a data analyst from the Agency at DCG ONE share their thoughts on how they use AI to make their days more productive and projects more successful. We also spend time chatting about ways to make sure AI technology evolves properly and safely. Join host Greg Oberst for this timely discussion about AI. See what IA can do to help you streamline projects, save money, and free up more time for what you do best.
Other links you may like to check out:
About us - https://www.dcgone.com/about
Strategy - https://www.dcgone.com/strategy
Technology - https://www.dcgone.com/technology
The Agency - https://www.dcgone.com/agency
Let's connect! https://www.dcgone.com/contact
Email us: podcast@dcgone.com
Check us out on social media:
LinkedIN, Instagram, Facebook -
How to Win with AI, Part One
This episode of The Whole Idea by DCG ONE is the first of a two-part podcast on artificial intelligence. In Part One, DCG ONE President and CEO, Brad Clarke, and SVP Technology, Chris Geiser, join host Greg Oberst for an in-depth discussion about AI. Learn where game-changing opportunities exist for your business and hear advice on how to manage the daunting security and privacy issues that come with AI.
Other links you may like to check out:
About us - https://www.dcgone.com/about
Strategy - https://www.dcgone.com/strategy
Technology - https://www.dcgone.com/technology
The Agency - https://www.dcgone.com/agency
Let's connect! https://www.dcgone.com/contact
Email us: podcast@dcgone.com
Check us out on social media:
LinkedIN, Instagram, Facebook -
Unpacking the Whole Idea
This episode of The Whole Idea by DCG ONE, Executive Creative Director JP Flores joins host Greg Oberst for a discussion about the Whole Idea itself. What do we mean when we say that “Whole Idea thinking” is essential in today’s fast-moving and ever-changing marketing landscape? Listen and learn how we use The Whole Idea to drive impactful campaigns and engage audiences more effectively.
Other links you may like to check out:
About us - https://www.dcgone.com/about
Strategy - https://www.dcgone.com/strategy
Technology - https://www.dcgone.com/technology
The Agency - https://www.dcgone.com/agency
Let's connect! https://www.dcgone.com/contact
Email us: podcast@dcgone.com
Check us out on social media:
LinkedIN, Instagram, Facebook -
How We Use Strategy to Create Impactful Campaigns
In this episode of The Whole Idea by DCG ONE, host Greg Oberst, Senior Writer, chats with Adam LeVasseur, DCG ONE’s SVP of Strategy about how we leverage strategy and analytics to make creative work more impactful.
To read the full blog that was referenced in today's strategy episode, CLICK HERE.
Other links you may like to check out:
About us - https://www.dcgone.com/about
Strategy - https://www.dcgone.com/strategy
Technology - https://www.dcgone.com/technology
The Agency - https://www.dcgone.com/agency
Let's connect! https://www.dcgone.com/contact
Email us: podcast@dcgone.com
Check us out on social media:
LinkedIN, Instagram, Facebook
Customer Reviews
Very informative podcast
I found this interview very educational with key points that I can implement immediately in my real estate sales business. The casual conversation format, based on good questions, and follow up questions really provided the type of detailed answers that are beneficial to anyone looking to improve their overall strategy. I highly recommend this podcast to business and marketing professionals, and I look forward to future episodes!