400 episodes

Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life. Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

The Why And The Buy Christie Walters and Jeff Bajorek

    • Business
    • 4.8 • 49 Ratings

Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life. Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

    Uncrushed: Performance & Mental Health with Tim Clarke

    Uncrushed: Performance & Mental Health with Tim Clarke

    Our world has seen some sweeping changes. The sales world, the business world, our personal worlds. In a shifting landscape, people are more ready and willing to change companies or careers. In this age of connectivity, many are feeling more disconnected than ever, while many are feeling pressures of home and work colliding. 
    So Jeff and Christie knew the best person to talk to, in order to bring some sense, some calm and some focus to these rumbling anxieties. Tim Clarke, Senior Director of Product Marketing at Salesforce and President/CEO and Co-Founder of Uncrushed is here to talk about the state of our mental health. How are you taking care of yourself, of your family, of your career? He talks about how performance and mental health are linked, getting to a place of fulfillment and optimism, the importance of self-awareness, and being able to cope with the inevitable difficulties without falling into negative behaviors. 
    This is an important episode, at a perfect time, and is a great one to share with those you care about. 
    Learn more about Tim Clarke and Uncrushed
    WANT MORE WHY AND THE BUY?
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    • 37 min
    Pushing To The Edge with Jordana Zeldin

    Pushing To The Edge with Jordana Zeldin

    What's the difference between hearing your first grader play the violin and your high school senior play the violin? One you want to listen to and one you don't, and practice! Our guest today is Jordana Zeldin, founder and sales coach at Spriing Training. In sales there is a lot of talk about what to do, and vague, big-picture advice with little to no follow up on how to do it.
    Jordana pushes past the occasional role playing, and talks about effective ways to develop skills so we are ready for game time. She explains that there are proven repeatable behaviors to improve your discovery process, build trust, ask the right questions that then lead you to problem solving and closing, and SO much more. Her 'practice labs' allow participants to experiment, to fail, and to push themselves to the edge of their abilities.
    Find out more about Jordana, Spriing Training & The Practice Lab
    WANT MORE WHY AND THE BUY?
    Join our new listener group for discussions about episodes and other helpful resources for your business!
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    Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.

    • 35 min
    Modern Selling... With Purpose with Amy Franko

    Modern Selling... With Purpose with Amy Franko

    Amy Franko joins the show today. She is a CEO, top keynote speaker, sales consultant and best-selling author of an amazing book called 'The Modern Seller.' This may set off thoughts of new data tools and technology to map out every facet of your sales process. But not so fast. Jeff and Amy have a discussion that dives deeper into the proper balance of leveraging the right tech while keeping the human connection that cannot be replaced.
    'The Modern Seller' is more relevant and relatable today than it was when it first hit the shelves almost three years ago. It helps to make sense and navigate the changes that have come to the sales world in the last two years. Amy explains the importance of choosing tools with purpose. The ability to identify ones that actually cost you time vs. the ones that boost quality, create efficiency, retain flexibility, and in the end, make YOU and your skills better.   
    Find out more about Amy Franko
    Get 'The Modern Seller' 
    WANT MORE WHY AND THE BUY?
    Join our new listener group for discussions about episodes and other helpful resources for your business!
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    Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.

    • 28 min
    Producer's Pick: The Power of Data – Lessons from Moneyball, Outliers, & How to Become a Rainmaker

    Producer's Pick: The Power of Data – Lessons from Moneyball, Outliers, & How to Become a Rainmaker

    Well here we are. The countdown brings us to the very first episode of the podcast ever recorded. This is a very special show to Jeff and Christie and holds so much incredible information that they were just waiting to get out there when they debuted. 
    In this episode, we dissect the importance of data in business, baseball, and even daily life.
    How are you measuring success?  What story does your data tell you?  When is there too much data? Why is it important to challenge your long held beliefs or preconceived notions? How do you evaluate your daily/weekly/monthly activities to ensure you are focused on the right things? WANT MORE WHY AND THE BUY?
    Join our new listener group for discussions about episodes and other helpful resources for your business!
    Get access to the greenroom. Go behind the scenes with past, present and future guests!
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    Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.

    • 36 min
    Producer's Pick: 02 Killing Your Sacred Cows – Challenging Your Beliefs From Zig Ziglar, Tim Ferris, and Malcolm Gladwell

    Producer's Pick: 02 Killing Your Sacred Cows – Challenging Your Beliefs From Zig Ziglar, Tim Ferris, and Malcolm Gladwell

    The countdown continues! We are now onto the second episode ever of The Why and The Buy podcast. A gem that shines even brighter now than it did five years ago. Producer Nian Fiedler joins Christie for a brief introduction to this thought provoking and inspiring listen.
    sacred cow – one that is often unreasonably immune from criticism or opposition
    How are you challenging your preconceived notions about your business? How is your competitive landscape changing?  What about your customer’s competitive landscape? How are you challenging yourself?  Does your current role suit you best or are you doing it because that’s what you have always done? How are you evaluating your performance?  How are you challenging your ideas about how you should spend your time? WANT MORE WHY AND THE BUY?
    Join our new listener group for discussions about episodes and other helpful resources for your business!
    Get access to the greenroom. Go behind the scenes with past, present and future guests!
    Follow us on LinkedIn!
    Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.

    • 38 min
    Monthly Musing: Looking Back to Look Forward

    Monthly Musing: Looking Back to Look Forward

    Confucius said, "Study the past if you would to define the future." Jeff and Christie agree. You have hopefully been listening to the earliest episodes of the show that we have been running, and will continue to run this month. There is so much to realize, reflect upon and learn from by revisiting what they were talking about more than five years ago.
    Jeff and Christie discuss the broad picture and intricacies of preparation, how to bring space and ease to your sales conversations, building focus, how to slow down, and how to recover when necessary. This Monthly Musing gives just a taste of topics you will hear in the main episodes this month, where you will discover what sales disciplines have become even more vital today and some things that have gone out the window. 
    Be sure to catch Episode 2, Killing Your Sacred Cows, on Wednesday August 18th
    WANT MORE WHY AND THE BUY?
    Join our new listener group for discussions about episodes and other helpful resources for your business!
    Get access to the greenroom. Go behind the scenes with past, present and future guests!
    Follow us on LinkedIn!
    Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
     

    • 24 min

Customer Reviews

4.8 out of 5
49 Ratings

49 Ratings

Arlie K ,

Actionable and inspiring!

The Why and the Buy lives up to it's name in the best way - every episode features entertaining and thoughtful takes that go beyond basic to really help you "find your why." Christie and Jeff are excellent hosts, consistently framing their conversations with top-tier guests around actionable items that listeners can easily integrate into their own business strategies. A fave!

Jason D. Bay ,

My favorite sales podcast

This podcast is at the top of my list for sales podcasts. Jeff and Christie have A guests on the show every week and get much more out of them the cookie cutter…”Who are you? What do you do? What’s do you want to teach our listeners?”

They’re great interviewers and get a lot out of their guests. Subscribe to this podcast if you’re a rep, sales leader, or business owner looking for more inspiration and tactical advice on growing your sales.

CraigPi ,

Great podcast no matter where you are in your career

I have been listening for a couple months now and benefit greatly from the wide variety of information and guests Jeff and Christie provide. I especially appreciate the suggestion to study psychology and sociology to better understand our customers, as that will lead us to better serve them.
Craig P.

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