The Why Behind the What™ podcast with Michele Perry serves creative entrepreneurs with content and encouragement focused on diving into the why behind the what of key business and messaging decisions, helping you build a purpose-fueled brand that thrives with strategy and heart.
003: The Importance of Niching Down: Building a Nest for Your Creative Business
Learn what a niche is, why you need one for your creative brand or business, and how to go about finding or creating the right niche for you.
002: Keys to Turning Setbacks Into Setups for Even Greater Success as a Creative Entrepreneur
How to survive setbacks as a creative entrepreneur and turn them into setups for even greater comebacks in your creative business.