61 episodes

The WHY MARKETING Podcast (TWMP) is a marketing focused show hosted by Rusty Pepper and Peter Horst. Now in its 4th Season, TWMP is a must listen podcast for CMO's, marketers, salespeople, or any business professional who is interested in career growth, leadership, and learning new marketing strategies from some of the most inspirational and successful marketing leaders.

The WHY MARKETING Podcast Rusty Pepper

    • Business
    • 5.0 • 5 Ratings

The WHY MARKETING Podcast (TWMP) is a marketing focused show hosted by Rusty Pepper and Peter Horst. Now in its 4th Season, TWMP is a must listen podcast for CMO's, marketers, salespeople, or any business professional who is interested in career growth, leadership, and learning new marketing strategies from some of the most inspirational and successful marketing leaders.

    Chris Walker (Refine Labs) | Challenging the Status Quo

    Chris Walker (Refine Labs) | Challenging the Status Quo

    This week Chris Walker the CEO of Refine Labs joins us to talk about his career journey and how he's been able to innovate as a marketer to challenge the status quo in B2B marketing. 

    Key Take-a-ways from this episode:
    Understanding your customers to create the perfect Ideal Customer Profile (ICP)What's Broken in marketingThe alignment between sales & marketing goals and incentivesChallenges of making fundamental changes to your marketing strategiesScoring marketing across the organizationThe importance of being a well rounded marketer Building a brand that drives demand And so much more!If you aren't already following Chris on LinkedIn or his State of Demand Gen Podcast, do it today... trust us, you'll be really glad you did!

    To leave us feedback or guest suggestions, please reach out to Rusty Pepper on LinkedIn at https://www.linkedin.com/in/rustypepper

    FOLLOW - SUBSCRIBE - SHARE 

    www.WhyMarketingPodcast.com  

    • 40 min
    Lori Marcus | Exploring Career 3.0

    Lori Marcus | Exploring Career 3.0

    On this episode we sit down with Lori Marcus for an inspiring marketing conversation about the chapters of her career, especially Chapter 3 which includes Corporate Board Service, Executive Coaching, and Writing a Book with her 'band of sisters'.  

    Key Take-a-ways from this episode:
    Importance of creating more diverse corporate boardsWhy marketers are often overlooked for corporate boardsThe power of an agile mind and being a curious thinker Your career is a marathon not a sprint... be patient Be aware of unintentional microaggressions in the workplaceThank you for listening, so please make sure to follow and subscribe to get the latest episodes and news from The WHY MARKETING Podcast... you'll be glad you did!   

    To leave us feedback or guest suggestions, you can reach out to Rusty Pepper on LinkedIn at https://www.linkedin.com/in/rustypepper

    www.WhyMarketingPodcast.com  

    • 48 min
    Alexis Kirkland (Treasury Wine Estates) | Transforming Brand & Customer Engagement

    Alexis Kirkland (Treasury Wine Estates) | Transforming Brand & Customer Engagement

    Alexis Kirkland is Vice President of Marketing Activation and Enablement at Treasury Wine Estates and has over 15 years of experience in the beverage alcohol industry. She has worked across major suppliers such as Constellation Brands and Gallo Winery, along with short stints in Finance (Goldman Sachs), Consulting (The Advisory Board Company), and Political Advertising (SRCP Media).  

    Kirkland received her BA in Government and Art History from Bowdoin College and her MBA from American University with a concentration in Finance and Marketing. Kirkland is also a founding member of the San Francisco chapter of Chief, which is a private network designed for senior women leaders.

    In this episode we discuss...
    Power of using celebrities in advertisingBrand LoveConsumer Centric InnovationHow to grow a product categoryLocalizationAnd so much more! 

    • 42 min
    Rod Davis (USA Football) | For The Love of the Game

    Rod Davis (USA Football) | For The Love of the Game

    Rod Davis is the Managing Director, Sales & Marketing for USA Football, where he is responsible for managing the commercial side of the operation including, events, product & brand marketing, grants, and certifications.  Rod holds a B.S. in Marketing from Ball State University

    USA Football is the national governing body of the sport and a member of the U.S. Olympic Committee. They assist youth, middle school and high school football programs across the country and work with leaders in medicine, sport and child advocacy to promote and support safe, positive football experiences for young athletes, parents, coaches and officials. USA Football was founded in 2002, and headquartered in Indianapolis, Indiana.

    CONNECT


    InstagramFacebook YouTube LinkedIn WebsiteTwitter 

    • 39 min
    Doug Zarkin (Pearle Vision) | The Northstar of Marketing

    Doug Zarkin (Pearle Vision) | The Northstar of Marketing

    In this episode, Doug Zarkin the CMO of Pearle Vision sits down for a fantastic conversation about the current state of marketing and where he 'sees' it heading in a post pandemic world.  

    So get ready to learn about...
    Leadership challenges/opportunities when everyone is working from home.Customer acquisitions and the rapidly evolving digital landscape around privacy.Why it's important that your brand positioning becomes your company's Northstar.Examples of brilliant marketing campaigns using emotional sentiment.What consumers are craving from brick & mortar retailers. Thank you for listening, so please make sure to follow and subscribe to get the latest episodes and news from The WHY MARKETING Podcast... you'll be glad you did!   

    To leave us feedback or guest suggestions, you can reach out to Rusty Pepper on LinkedIn at https://www.linkedin.com/in/rustypepper

    www.WhyMarketingPodcast.com  

     

    • 38 min
    Larisa Walega (Ziebart) | Insight Driven Marketing

    Larisa Walega (Ziebart) | Insight Driven Marketing

    Larisa Walega is the VP of Marketing of Ziebart International Corporation, where she is responsible for brand management and marketing strategic development, as well as implementation of all franchise development and consumer marketing initiatives designed to drive growth through the franchise network.  Larisa leads an integrated in-house marketing team that provides leadership and support across the entire Ziebart customer journey.

    Larisa holds a Bachelor’s degree from Adrian College, is a Certified Franchise Executive (CFE) and sits on the International Franchise Association’s (IFA) Women’s Franchise Committee and the Auto Care Associations’ Marketing and Communications Committee.

    Ziebart is headquartered in Troy, MI and is the worldwide leader in appearance and protection services providing complete car care solutions with a worldwide network of over 400 licensed locations and 1,200 service centers in 34 countries.

    CONNECT
    LinkedIn: /in/larisawalegaWebsite: www.ziebart.com 

    • 35 min

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