The WHY MARKETING Podcast (TWMP) is a marketing focused show hosted by Rusty Pepper and Peter Horst. Now in its 4th Season, TWMP is a must listen podcast for CMO's, marketers, salespeople, or any business professional who is interested in career growth, leadership, and learning new marketing strategies from some of the most inspirational and successful marketing leaders.
Stephanie Stuckey | Remix of an Iconic Brand
This week we're bringing back an episode from earlier this year with Stephanie Stuckey the CEO of Stuckey's the iconic roadside oasis with those delicious pecan snacks!
However, the real value in talking with Stephanie is how authentic, genuine, and passionate she is about reviving the Stuckey's brand and honoring her family's legacy. Hope you enjoy it!
Latané Conant (6sense) | Riding the Perfect Wave
This week on TWMP we talk with Latané Conant the CMO of 6sense and author of the bestselling book, No Forms. No Spam. No Cold Calls. She’s passionate about empowering marketing leaders to confidently lead their teams, company, and industry into the future. Latané is laser-focused on leveraging technology and data to build marketing programs that result in deals, not just leads. She’s known across the industry for her creativity, competitiveness, and boundless energy.
Josh Cole (TITLE Boxing Club) | Connecting the Dots
In this first episode of Season 5 of TWMP we sat down with Josh Cole the Chief Marketing & Digital Officer at TITLE Boxing Club. Josh is a versatile marketing leader with over 20 years of experience successfully identifying new opportunities for business growth and scaling team capabilities to capitalize on them.
He has deep experience building high-performing, insights-based marketing teams, having established the digital marketing team for Universal Studios Hollywood and then greatly expanding the team and marketing capabilities for Sky Zone, before being named Chief Marketing and Digital Officer for TITLE Boxing Clubs (a network of 170 clubs), BoxUnion (boutique boxing-based studios) and their respective digital-subscription platforms.
This is an episode you don't want to miss!
Chris Walker (Refine Labs) | Challenging the Status Quo
This week Chris Walker the CEO of Refine Labs joins us to talk about his career journey and how he's been able to innovate as a marketer to challenge the status quo in B2B marketing.
Key Take-a-ways from this episode:
Understanding your customers to create the perfect Ideal Customer Profile (ICP)What's Broken in marketingThe alignment between sales & marketing goals and incentivesChallenges of making fundamental changes to your marketing strategiesScoring marketing across the organizationThe importance of being a well rounded marketer Building a brand that drives demand And so much more!If you aren't already following Chris on LinkedIn or his State of Demand Gen Podcast, do it today... trust us, you'll be really glad you did!
To leave us feedback or guest suggestions, please reach out to Rusty Pepper on LinkedIn at https://www.linkedin.com/in/rustypepper
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Lori Marcus | Exploring Career 3.0
On this episode we sit down with Lori Marcus for an inspiring marketing conversation about the chapters of her career, especially Chapter 3 which includes Corporate Board Service, Executive Coaching, and Writing a Book with her 'band of sisters'.
Key Take-a-ways from this episode:
Importance of creating more diverse corporate boardsWhy marketers are often overlooked for corporate boardsThe power of an agile mind and being a curious thinker Your career is a marathon not a sprint... be patient Be aware of unintentional microaggressions in the workplaceThank you for listening, so please make sure to follow and subscribe to get the latest episodes and news from The WHY MARKETING Podcast... you'll be glad you did!
To leave us feedback or guest suggestions, you can reach out to Rusty Pepper on LinkedIn at https://www.linkedin.com/in/rustypepper
Alexis Kirkland (Treasury Wine Estates) | Transforming Brand & Customer Engagement
Alexis Kirkland is Vice President of Marketing Activation and Enablement at Treasury Wine Estates and has over 15 years of experience in the beverage alcohol industry. She has worked across major suppliers such as Constellation Brands and Gallo Winery, along with short stints in Finance (Goldman Sachs), Consulting (The Advisory Board Company), and Political Advertising (SRCP Media).
Kirkland received her BA in Government and Art History from Bowdoin College and her MBA from American University with a concentration in Finance and Marketing. Kirkland is also a founding member of the San Francisco chapter of Chief, which is a private network designed for senior women leaders.
In this episode we discuss...
Power of using celebrities in advertisingBrand LoveConsumer Centric InnovationHow to grow a product categoryLocalizationAnd so much more!