The Wild World of Marketing to Parents with Ian Goldberg Family First

Ian is the founder and CEO at iSport360 where he’s on a mission to change the culture of youth sports.  He’s also a board member at the National Alliance for Youth Sports providing an important perspective on using technology to create better youth sports experiences for kids, coaches and parents.  In this episode Ian talks about youths sports sponsorship and a new way to align valuable content with brands interested in reaching youth sports parents.