The Wild World of Marketing to Parents with Tim McGhee Family First

In this episode Tim shares more about a recently announced sponsorship between Campbell's Snacks and Major League Soccer including how it came together, some of the strategic thinking and insights, and how they plan on activating the partnership.  He also shares his thoughts on how data and analytics has changed the sponsorship landscape in addition to how he thinks about family-friendly sponsorships to attract and appeal to the entire family.