PUT YOUR BRAND TO WORK: Brands have the ability to make an impact in your business when developed well. On the podcast we talk about how to produce a brand that is REAL, RELEVANT, and RECOGNIZABLE in your industry - and how to avoid some common branding pitfalls in the process.
Episode 27: Producing a Brand
We get asked all the time about what brand producing is and what a brand producer does. We’ve found that to really reach audiences, businesses need to get produced—much like how music producers enhance sound and tune it perfectly to the market. In this episode of The Working Brand Podcast, we’re pulling the back on […]
Episode 26: A Seat At The Table
As brand producers, we figure out exactly how a brand needs to be produced in order to achieve the results they want. Part of this process is to determining which channels and tactics are right for the brand, and then partnering them with the right agencies, freelancers, or consultants to make it happen. So how […]
Episode 25: A Little History
Normally, we kick off each episode by telling you what’s working for us. What we’ve realized, though, is that some of you might not even know who we are! Which means it’s about time we share a bit of Office of Awesome history with you. In this episode of The Working Brand Podcast, we’re going […]
Episode 24: Brand Champions
Who’s touting your product or service out in the world? Better yet, who’s the person within your company that can take it externally? When you develop a culture of brand ambassadorship, your customers can feel it. And that is the good work of marketing and branding. So in this episode of The Working Brand Podcast, […]
Episode 23: Branding is a Long Game
Branding is a long-term game, and long-term results require a bit of steadfastness in the process. But new clients often come to us with short-term goals in mind. While the needle can be moved on some things fairly quickly, truly sustainable growing in branding takes time—and educating clients on this reality is a big part […]
Episode 22: Marketing in Crisis
There’s around 99 ways to respond to a marketing crisis, and throwing money at the problem ain’t one of them. In fact, doing so is only going to reveal more problems your business, and likely your marketing, too. In this episode of The Working Brand Podcast, we’re talking about what not to do when your […]
Love, Love, Love!
It's like having Leah and Rebecca sitting in your living room, casually chatting away all while giving hugely advantageous nuggets of marketing wealth! Anyone in the branding process, thinking about trying to brand something, or anyone just wanting to better understand what goes ito branding must listen! I feel like I will look at all branding differently now!
You'll want to add this one to your queue!
This is seriously the podcast for people who are sick of all the marketing and branding shoulds out there. Leah and Rebecca share some pretty kickass insights about how to build a business and brand that works for you (because hello, that's it's job!). If working smarter, not harder, is on your to-do list, then definitely tune into this podcast!