33 episodes

Build the Business You Were Born to Create

You became an entrepreneur in order to build something special—a business that expresses your unique talents, interests, and purpose.

And yet…

You sometimes get this “stuck” feeling, like there’s something holding you back. A gap between where you are and where you really want to be.

The WorkSelfLife Podcast will help you realize your full potential as an entrepreneur, build the unique business you were born to create, and free yourself from the internal obstacles, fears, and conflicts that block you from creating at your highest level.

The WorkSelfLife Podcast Marcus Schaller

    • Business

Build the Business You Were Born to Create

You became an entrepreneur in order to build something special—a business that expresses your unique talents, interests, and purpose.

And yet…

You sometimes get this “stuck” feeling, like there’s something holding you back. A gap between where you are and where you really want to be.

The WorkSelfLife Podcast will help you realize your full potential as an entrepreneur, build the unique business you were born to create, and free yourself from the internal obstacles, fears, and conflicts that block you from creating at your highest level.

    Shifting from Transactional to Transformational Achievement

    Shifting from Transactional to Transformational Achievement

    There’s a myth that true achievement can only come from struggle and strain. That in order to feel successful and happy, you need to first pick a specific goal—and then apply consistent, forceful effort to mold the world according to that vision.



    But there’s another model of success to consider. One where you shift from trying to force specific outcomes based on some made-up goal, to learning how to align with life and take the right action in each moment. 



    In this episode, Leon VanderPol, founder of the Center for Transformational Coaching, joins me to share:



    - The difference between transactional and transformational achievement.



    - The limitations of setting fixed, rigid goals.



    - How to tap into a deeper sense of purpose, and accomplish great things in a way that’s an expression of yourself as a whole and complete person.



    Connect with Leon at:



    - https://www.centerfortransformationalcoaching.com



    Check out A Shift in Being: The Art and Practices of Deep Transformational Coaching



    - https://www.amazon.com/Shift-Being-Practices-Transformational-Coaching/dp/9869696112



    Visit workselflife.com and join my email list to receive the latest podcast episodes as well as subscriber-only resources, tips, and tools.

    • 54 min
    Prospecting and Selling—The Keys to Building Your Freelance Business More Quickly

    Prospecting and Selling—The Keys to Building Your Freelance Business More Quickly

    If you’re relying on inbound channels and gig platforms to land new projects, you’re probably missing out on the majority of clients who need the type of creative services that you offer. 



    You can’t simply wait around for good clients to happen upon your website, portfolio, or LinkedIn profile. It’s up to you to reach out to them and initiate the kind of conversations that lead to new projects.



    The challenge is that a lot of freelancers feel uncomfortable with cold outreach, and hate the idea of coming off as “salesy.” 



    The good news is that learning how to proactively reach out to potential clients—and sell your services in an authentic way—frees you to take more control over the future of your business, and greatly increases your odds of success.



    In this episode, freelance content marketer and B2B SaaS copywriter Christine Gomolka joins me to share:



    - How she used cold outreach to book her first copywriting clients and produce a full-time income within 4 months.



    - How to take the discomfort, resistance, and pressure out of cold outreach.



    - How to sell in an authentic way. 



    - Why introverts have an advantage in selling.



    - Why listening is the key skill for selling your services.



    Connect with Christine at:



    - http://www.christinegomolka.com



    - https://www.paidcopywriter.com



    - https://www.youtube.com/channel/UCqtNlZvkVrSmNadLCtMz5TA



    - https://www.paidcopywriter.com/podcasts/the-paid-copywriter-podcast



    Visit workselflife.com and join my email list to receive the latest podcast episodes as well as subscriber-only resources, tips, and tools.

    • 46 min
    Accepting the Trade-Offs of Entrepreneurship

    Accepting the Trade-Offs of Entrepreneurship

    We all want to experience the upsides of entrepreneurship—the success, the praise, the creative freedom, the money.



    But each of those things is just one side of a coin. For every upside, there’s an inherent downside. The possibility of success comes with the possibility of failure. Same for praise vs blame, creative freedom vs external judgement, and financial abundance vs financial scarcity.



    In this episode, we’ll explore why fighting with reality limits our potential, and how to find the right balance of up- and down-sides that works for you.



    Visit workselflife.com and join my email list to receive the latest podcast episodes as well as subscriber-only resources, tips, and tools.

    • 7 min
    My Guest Appearance On the We‘ve Got a Problem Podcast with Andrew Wallace

    My Guest Appearance On the We‘ve Got a Problem Podcast with Andrew Wallace

    I recently had the chance to be a guest on the We‘ve Got a Problem podcast with Andrew Wallace, where we talked about ways to get unstuck and build the business you were born to create.



    Andrew was gracious enough to give me the green light to share our conversation here on the WorkSelfLife podcast with you. 



    I hope you enjoy our conversation, and please go ahead and check out the We‘ve Got a Problem podcast. 



    - https://link.chtbl.com/problempodcast



    - https://youtu.be/KKZ_k7qfVwA

    • 38 min
    Future-Proofing Your Creative Calling

    Future-Proofing Your Creative Calling

    Constant change is something we all need to face head on. At some point, new technologies, changes in market demand, and increased competition will likely disrupt your business and force you to pivot your approach.



    How can creative entrepreneurs like copywriters and content producers evolve their business in a way that accounts for these types of changes? In this episode, Beam Content co-founder Brooklin Nash joins me to share:



    - The potential near-term impact of AI tools on creative entrepreneurs and freelancers.



    - The types of creative and strategic services that aren’t in danger of being replaced by AI (at least not yet).



    - How to future-proof your creative career.



    Connect with Brooklin at:



    - https://www.linkedin.com/in/brooklin-nash/



    - On Twitter @realBrookNash



    - Subscribe to Brooklin’s “Dear Freelancer” Newsletter https://peakfreelance.com/dear-freelancer/



    Visit workselflife.com and join my email list to receive the latest podcast episodes as well as subscriber-only resources, tips, and tools.

    • 33 min
    Doing “The Great Work of Your Life”

    Doing “The Great Work of Your Life”

    What does it look like to build a business that’s aligned with your authentic strengths and interests? In this episode, B2B messaging advisor and founder of Punchy, Emma Stratton, joins me to share:



    - Her take on a book that we both love—The Great Work of Your Life: A Guide for the Journey to Your True Calling, by Stephen Cope—and how it’s impacted her life and business.



    - The meaning of Dharma, and how that relates to her work as and entrepreneur.



    - The obsession with “getting there” vs being authentic to who you are in the present moment.



    - Why moving toward Dharma can be scary, and requires the right balance between intention and non-attachment to the outcome.



    - What it means to “trust the gift.”



    - How buying into false beliefs about struggle and success keeps us stuck.



    - How to approach marketing and sales from a place of service.



    Connect with Emma at:



    - https://www.linkedin.com/in/emma-stratton-punchy/



    - https://punchy.co/





    Check out The Great Work of Your Life: A Guide for the Journey to Your True Calling:

     

    - https://www.amazon.com/Great-Work-Your-Life-Journey/dp/0553386077/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=





    Visit workselflife.com and join my email list to receive the latest podcast episodes as well as subscriber-only resources, tips, and tools.

    • 56 min

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