The Workshop Weekly Podcast is a show where no dream is too big and no topic is too small. Around here, we believe that taking imperfect action rules, so we’re creating space for you to dive in and fast track your success, one workshop at a time. Now, refill your coffee cup, grab your notebook and get ready to join in on your weekly training, listen to meaningful conversations and learn from industry experts.
047: Is Your Business Accessible Online?
With Erin Perkins
It might be something you accidentally overlooked; web accessibility. If you’re a small business owner and you don’t even know what web accessibility actually means, well, sadly you are not alone.
You might’ve heard the term accessibility and given some consideration to your physical spaces, but have you considered ensuring that your web content can be consumed by all people?
Web accessibility is one of the most important issues facing online businesses today but somehow it remains surprisingly unnoticed for many businesses, particularly small to medium sized businesses. Because of this, many business owners don’t fully understand what the term actually means.
Web accessibility doesn’t mean ensuring that everyone has access to the Internet (though that’s an important issue, too). Web accessibility refers to ensuring that all online content can be readily consumed by all people, including people with disabilities.
Physically or brick and mortar businesses generally command a decent understanding of how their particular Disabilities Act affects their day to day business operations but online companies have some catching up to do because the needs of those with disabilities are often neglected.
However, times are changing and online businesses have a greater responsibility than ever to prioritize their website accessibility and that’s why today’s guest Erin Perkins is here to help you discover if your business is accessible, and to get you started with what you need to be doing if this is something that you haven’t given much thought to yet in your business.
I am particularly excited about today’s episode because it is where my two worlds finally converge – my background as an occupational therapist and my current online business educator status. Today’s goal is to ensure that your business is set up to be accessible to all walks of life so that everyone can enjoy becoming your customer. Are you ready? Let’s dive in.
In this episode, Erin talks about:
Erin’s journey to becoming a passionate educator on accessibility. 4:03Tips to getting started with making your online business more accessible TODAY. 6:49What transcription resources are available to help you transcribe audio or visual media. 9:03Common mistakes and barriers that people run into when trying to make their online business more accessible. 13:49The resources that she offers to her clients to help them along their accessibility journey. 18:02The time and resourced needed to ensure your business is up to date on the latest practices (it is less than you think!). 20:05What it looks like to ensure your podcast is accessible. 22:18Making your website accessible (pay attention to alt images!). 24:52How to let your audience know that you are committed to doing the best you can with the resources you have to ensure your materials are accessible online. 29:07More tips to make sure your website is accessible! 31:05Who is already doing this well and what can be learned from them. 32:17
Pay attention to your social media because, more than likely, people find you through social media first more than your website. If you’re doing regular videos, make sure your video are captioned. Camel cap your hashtags (use a capital letter for each word).Erin Perkins
I loved chatting with Erin. She is a wealth of knowledge and provides so much insight into how far behind the online world is with being accessible to all. We all need to do our part because, much like the physical world, the Internet is an essential part of our day to day function. As such, businesses have a responsibility to ensure that all potential consumers can access their content.
And by the way, making sure that you comply with web accessibility standards won’t just help you avoid lawsuits, it’ll leave you much better equipp
046: A Complete Guide to Creating Your First Online Course.
With Emily Walker
Creating an online course.
By now you’ve definitely heard about it being a lucrative way to supplement your income, but how do you even get started creating an online course and how do you know it is even for you? Today we’re going to cover why you can be an educator, how you can create your first course, how you choose the right topic, and all the nitty gritty in between.
I created my first course in April 2017, Beginner Photography Mastery, and since then I have created Product Photography Mastery. At the time of this recording I’ve taught over 4500 paid students through my courses. And that number grows daily. In fact I expect it will be close to 10 thousand students by the summer of 2021. I can’t begin to tell you how exciting and rewarding it is to know that I have reached this many people with my photography teachings.
Before I go any further, I want to say that I can practically hear your objections and inner mean girl through my podcast booth saying: Kelly, I am NOT an expert in anything, what could I possibly even teach? Heck, I’m already an imposter and the thought of charging money to teach something is such a farce.
Oh inner mean girl, how she tries so hard to protect your ego, but here’s the thing, she also gets it all wrong because she holds you back from your full potential. By the way, I thought all of those things too and I sometimes still do. Who am I to teach photography to the masses? I mean, I learned most of what I know from Google University. But if I listened to that negative little voice over 4000 people wouldn’t be nailing their photography right now and things like this podcast wouldn’t exist either, and I think that would be so sad for us. Am I right?
So, I wanna say to you that you already have the knowledge, know how and expertise in something, and there are people out there who would happily pay you to teach them what you know. What you take for granted as day to day stuff that you do so easily may not come as easily to everyone else. So before you start thinking that you have nothing you can teach, I want to challenge you to dig a little deeper into that mindset. Start thinking about the things that people ask you to show them, things that people turn to you for. Maybe it’s how you get your kids to sleep so effortlessly every night. Maybe it’s your epic candied apple recipe. Maybe it’s how to set up a WordPress blog. I’ve seen online courses on things as simple as learning to can vegetables! I have recently enrolled in a course where I learned how to make animated gifs for my business. The possibilities are endless and there are literally limitless ideas that would make for a successful online course ranging from super simple to more in depth.
Today’s guest, Emily Walker, works with her clients everyday to navigate the mindset blocks and processes of creating and launching online courses. She is going to uncover everything you need to know to get started from what to include in your course lessons and how to strategically put it out into the world.
Emily is a wealth of knowledge and she has helped so many lucky students make an online course a success in their businesses and I just know that after listening to today’s episode, you will be full of ideas and raring to get started with YOUR very own online course. So if putting your own online course out into the world is something you’ve been pondering, well today’s episode is especially for you!
In this episode, Emily talks about
The difference between growing your business and scaling your business. 5:43Where to start when you are thinking of scaling your business (hint: focus on the transformation). 7:04How knowing your people well, what they need and their pain points, will influence how you design a workshop, program, or course. 8:41The two key secrets t
045: How to Create an Unforgettable Customer Experience.
With Desola Davis
Today I am chatting with my new business bestie Desola Davis all about how to create an unforgettable client experience in your business. You might be delighted to discover that it doesn’t necessarily need to cost you anything extra.
The customer journey can be described as the path a customer follows as they venture from being a complete stranger, to ideally, your biggest fan. From their first time hearing about your business, to the end of their relationship with you, and everything in between. As you can imagine, this might include social media, a blog post, a phone call, a visit to your store or scheduling a session to receive your services, right through to what happens after you walk away from each other. A customer journey includes each and every touchpoint from beginning to end and collectively makes up the customer experience.
Really dialing into what your customers are experiencing at each and every stage can truly be very insightful and also your most effective path to business success. Here’s the thing, mapping out your complete customer journey is a surefire way to identify shortfalls and therefore revenue loss in your business, and it is also VERY often overlooked. I mean, I’ll bet you can already think of a handful of examples where as a customer, you had an amazing experience in some areas, and then other things fell flat, and you’re left wondering if the business owner has ever taken a walk in their customer’s shoes. Maybe you had a great experience all the way through, but then you never heard from the business owner again.
It seems like a lot of ground to cover, but guess what? Understanding the customer journey (and overall customer experience) isn’t as tricky as you might think it is once you get organized. This is exactly why Desola is here today to walk you through getting started with customer journey mapping in your business.
So, if serving your customers to the very best of your ability is important to you, today’s episode is one that you DEFINITELY don’t wanna miss!
In this episode, Desola talks about:
Helping online coaches and creates design a delightful online experience. 3:41Focusing on your best customers (80% of your revenue comes from 20% of your customers!). 4:15The relationship involved in sales and how to build trust to advance to a sales “marriage”. 5:13The difference between relationship building online and physical products, and what that looks like (hint, it involves feelings). 6:13The way you deliver the transformation of your product is the prop, how to sell the journey and convey these transformations to the world. 10:11How to get started gathering effective customer testimonials. 14:45Examples of the types of questions that potential customers (or prospects) have at the beginning of the journey. 17:49Strategically extracting valuable testimonial information from the people you work with. 20:18How to build testimonials into your system… before it is too late. 22:42The importance of timing in gathering the best testimonials and having a community to allow people to share, fostering this culture 24:49Where your testimonials should live. 27:13How everything you are doing in your products suite should align with your story that you want to tell. 31:42Timing is everything! 35:47
If you already have a product, identify what that quick win for your customer is… once you figure that out, you can share content with your audience and overcome objections for your prospects. Figure out what that quick win is, then you have a place to go.Desola Davis
See? Desola is awesome. She has this all figured out – and I wish for all of us to have a little bit of her insight into our businesses.
Getting to know the customer journey is about nurturing and refining the customer experience. Along the way, customers will in
044: Wondering if You Need a Business Coach? Hit Play.
With Lee Chaix McDonough
Running a business can be compared to riding a rollercoaster. One day you are productive and you know exactly what to do to move the needle in your business, the next day you’re lost and discouraged and left wondering if you should just throw in the towel in on the whole thing.
Wash. Rinse. Repeat.
And no matter what level you are at in your business or what juncture you find yourself on that roller coaster ride, at some point you will find yourself standing in one place thinking to yourself, “I am not sure what to do next.”
Hiring a business coach can help you find your way out of these kinds of ruts, and it can also help you to set goals, be accountable to someone other than yourself or your team, it can help you deal with overwhelm and it can also certainly lead you to develop new skills.
But knowing whether or not you need a coach, or if you are even ready to hire a business coach is a whole other question. That’s why my guest, best selling author and founder of Coach with Clarity, Lee Chaix McDonough, is here today to help you decide if coaching is right for you. In today’s episode Lee will help you to better understand the world of business coaching, she’ll walk you through how to know if you are ready for coaching, where to begin your search and what to look for in a business coach.
I’ll add this: Research by the International Coach Federation has found that, of small business owners who hired a business coach, 70% have seen increased work performance, 86% have seen a return on investment and an impressive 99% of entrepreneurs were happy that they made the decision to hire a business coach. So before you click away because you think this is just another business expense that you don’t want to add. You may want to listen in today because dodging a business coach could be costing you business growth.
So without further ado, let’s dive in to today’s episode.
In this episode, Lee talks about
How this psychotherapist made the leap to business coach.Putting your uncertainly aside – why you need a business coach.Defining businesses coaching – The Three Elements.Questions to ask yourself to determine if you need a business coach.How to create the magic container in scheduled coaching sessions and still allow for creative space.What working with a coach looks like.Three M’s: Meaning, Mindset, and Mindfulness.Working around mindset, how we relate to our own internal experiences.Why we tend to self sabotage and how to fight the natural instinct to play it safe.Meaning – aligning your business with your values.What you should look for in a business coach, where do you begin?Coaching certification… is it necessary? Coaching claims – the red flags to watch out for when you are looking for a coach.Act on your Business- Braving the storms of entrepreneurship and creating success through meaning, mindset, and mindfulness. How to get started.
Ask yourself how you are doing in terms of achieving your goals (do you know what they are?) and how it is going in the process of achieving them? How are you feeling about it? Taking a personal assessment of where you are at in your journey (without shame), and check in with yourself. If there is a disconnect, that might be a sign that checking into coaching is your next step.Lee Chaix McDonough
I loved chatting with Lee. She is just so articulate and she really seems to get the process.
A business coach is someone who can prop YOU up, ask you intelligent and strategic questions to get you thinking about your own business and business goals in a new way. A good coach will challenge your self-defeating beliefs and give you the tools you need to push them aside so that you can stay focused on your priorities.
Hiring a business coach may be just the solution you need to start your business or to
043: Reflections From a Dumpster Fire Year.
With Kelly Lawson
In honour of this completely whacked year (and because it’s the holidays) I thought I’d do something a little different for this week’s episode. In a year where everything felt like a lot, I thought I’d pare it down. So, there will be no ads, no hook, no music. Just a simple message from me to you.
So get cozy, grab a tea or an eggnog and put your feet up for a change. You deserve it. Hoo boy, do you ever.
OK, so this crazy year is almost over, and maybe you can’t wait to see 2020 in your rearview mirror. My friend, I can totally relate. I am so ready to move on.
And yet… let’s not be too hasty. I think that even in stressful times – especially in stressful times – we need to take stock. We need to pause and reflect. And so I want you to take this moment to think about all that you’ve accomplished this year.
Now, I’m not talking about epic wins. I’m thinking more about survival skills. And it doesn’t need to be about business. Maybe your accomplishment is the times you did something good for yourself, like going for a walk when you felt like you couldn’t be trapped in the house another minute. It could be a new piece of software that you mastered as our entire lives moved online. Maybe it’s the fact that you kept your business alive during a pandemic. Or that you learned some wonderful new domestic skills, like how to knit or make sourdough or garden. Maybe your biggest accomplishment this year was keeping your family intact through really challenging times.
Whatever it is, I want you to hold this accomplishment in your mind for a moment.
And if you’re struggling to come up with anything, let me help you out because you’re missing the biggest accomplishment of them all:
you survived a pandemic.
Now, if you’re anything like me, your brain probably goes directly to all those things you thought you’d do but didn’t. You’re seeing your goals list from last January and picturing all the unchecked boxes.
I get it, I really do. But this is not productive or even fair to yourself. And so I’m reminding you- as I have to remind myself- that you might not have knocked every item – or even most of the items off of your to-do list.
And that is OK. It really is. I want you to give yourself grace and permission to release the unrealized dreams, the unanswered wishes, or the unmet goals. You’re here, listening to this. You’ve tuned into this podcast at least a time or two this year, you managed your life and your bills and your children and you’re here to tell the tale and that, my friend is worth celebrating.
When I started this podcast back in the spring I knew I wanted the content to be equal parts mindset and action. What I never expected was how deep and impactful the mindset shows would be, when we covered topics like imposter syndrome, scarcity mentality, how to face your biggest fears, how to cope with uncertainty and how to be a good ally.
Beyond all the expert advice, the handy tips and tricks, above all else, I know you showed up here because you’re working on a dream. That despite everything 2020 has thrown your way you haven’t given up.
I am proud of you. And I hope you know that you have to keep going.
Because, whether you’ve listened to every episode three times over or just caught the occasional show, you probably know by now my key message is to keep taking imperfect action.
Perfect is the enemy of progress.
So don’t be afraid to do it wrong. Don’t be afraid of failure. Just make a decision and take an intentional action, no matter how tough things can get. The truth is, even the most successful among us need to show up, and some days it’s gonna feel like squaring a circle, but remember on those days it’s just about putting one foot in front of the other.
042: Need More Online Sales? Here’s Your SEO Strategy.
With Danielle Gagnon
SEO. Or SE Oh no!
SEO or Search Engine Optimization… You hear this acronym all the time. You see ads for it and you likely get spammed about it. But what does it really mean for your business? For starters, SEO is the beast that you need to slay if you want your website to be found in a deep dense sea of websites and algorithms.
Best case scenario, your website will be seen AND it will rank high so that it doesn’t end up on page three of the google search results where all websites go to die.
If you’re already feeling lost, don’t worry, by the end of this episode you will not only fully understand what I just said, but you will also have an action plan to improve it.
SEO is one of those topics. I’ve covered it on the show before, but its importance isn’t going away anytime soon. Think of it like this: if your website is your car, SEO is the gas you put in it. So if you haven’t been gassing up your website, this is your friendly reminder that your online assets can only go as far as you fuel them. I would say by now you’re likely ready for a top up?
The Google algorithm ranks our pages with over 200 different criteria, trying to nail all of those would totally be a full time job, and I already know you’ve got more important things to do.
That’s why my guest, Danielle Gagnon is here today to give it to you straight and tell you what SEO actions will actually move the needle, how can you rank ahead of your competitors online, what you should be focusing on when it comes to SEO and what you can ignore.
Danielle Gagnon is an SEO ninja obsessed with helping small business owners turn their passion into profit online. Danielle is the founder of the Content Cash Machine, a 5-day online SEO bootcamp for entrepreneurs where she helps business owners learn how to grow their business online through simple, actionable search engine optimization strategies.
She’s breaking it all down for you in today in a super digestible way, so by the end of this episode, you will have a clear game plan, a simple effective strategy and easy action steps you can take, to get your page SEEN by the people who you want to see it.
Are you ready? Let’s dive in to your SEO strategy.
In this episode, Danielle talks about
Her journey into the realm of SEO and how she uses it to help her clients be discovered online. 6:36The amazing results that clients experience when they take the dive into integrating smart SEO practices. 8:29How SEO concepts can help you be discovered on other platforms. 10:59Recap: What actually IS SEO? 12:19Understanding your baseline analytics is key to understanding the progress you make when implementing an effective SEO system – the best kind of before and after picture! 13:30Talking the time to really understand your ideal client is key to knowing how they will search for you (sound familiar?). 17:30Effective keyword research using the words your clients actually use (stop with the jargon!). 19:54What do the search bots really want? 27:32Pro Tip: How to name your files and images to optimize searchability. 31:14How blogging can boost your SEO. 32:43
One of the things I always like to recommend that people do is a little competitor research. It is always surprising to me how people rarely spend any time looking at their direct competitors and their website… go to their website and see what they are doing right.Danielle Gagnon
Ok, so it’s not as crazy complicated as you might have originally thought right? I really love the idea of just taking frequently asked questions or checking out the “people also ask” section of google and writing a post for each of those. Heck you are probably already answering these questions everyday in your business anyway. Next time, pop on the dictation tool on your phone and record it into a word doc, t
Customer ReviewsSee All
Just so needed
So many great morsels to mull over. Let’s be the change.