B2B Marketing Excellence: A World Innovators Podcast Donna Peterson

In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Amy Miller, Director of Product Strategies & Client Success at Informa. They discuss the misconception that email marketing is no longer effective; emphasizing the importance of email marketing in reaching the right audience, the significance of personalized content and authentic brand communication. They share insights on best practices, like keeping emails concise, placing important links strategically, and leveraging new tools like AI wisely. The conversation underscores the value of industry-specific lists, maintaining integrity in email marketing, and complying with regulations to build long-term relationships with subscribers.

In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Jackie Kingsley, the Senior Director of ESG at a global distribution company, to share her expertise on integrating ESG initiatives into business operations. Jackie underscores the critical role of top management support, setting clear ESG goals, and engaging employees through education and participation. She highlights examples of how ESG efforts have led to operational efficiencies, cost savings, and a smaller carbon footprint, such as upgrading to energy-efficient systems and optimizing delivery routes. Jackie's insights into driving change, balancing training approaches, and fostering a culture of sustainability provided listeners with actionable strategies for enhancing their own ESG programs. The episode serves as a valuable resource for businesses aiming to make a positive environmental impact while also reaping financial benefits.

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kait Wilsterman, Marketing & Community Relations Manager at TuscoMFG discuss the strategic use of LinkedIn for B2B marketing in the manufacturing sector. They highlight the importance of aligning LinkedIn content with a company's vision and values, the benefits of personal and company pages, and the need for flexibility in content planning. The conversation also covers the role of employee engagement on LinkedIn and the platform's value for networking and industry engagement.

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kristi Dougherty, Founder & Chief Consultant at Reach Consultancy delve into the critical aspects of marketing and planning successful business events. They tackle the importance of budgeting, understanding audience demand, and the rise of niche-specific events and executive retreats as the event landscape evolves.

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews Stacy Gaines, Business Development Manager at Texere Publishing. Stacy is going to give us some guidance on how pharmaceutical brands can succeed in the future. In the pharmaceutical industry, the competition is intense. With numerous companies all striving for customers and a piece of the market, standing out in front of the right audience can be a real challenge.

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews Simone Bonino from Altair about strategies to grow industrial brands. They discuss the importance of understanding the market, knowing product USPs, and maintaining focus in go-to-market plans. Simone emphasizes the need for intuitive software solutions, addressing labor challenges, and the transition to smart factories. They also touch on the significance of branding and education in marketing. Simone shares insights on content creation, advocating for solution explainers using CGI or infographics to convey complex technical concepts effectively.