9 episodes

The Writing Biz: Taking Care of the Business of Writing
Writing is just like any other business, you need the skills and know-how to get things done. Today even more of the business responsibilities are falling to the writer. THE WRITING BIZ SHOW topics that will be covered include publishing, crowd-funding, marketing, book covers, trailers, social platforms, organization, bookkeeping, taxes, legal matters and on and on. Please let me know what you would like the show to cover and what questions you need to be answered for your writing business by leaving a comment. I would also like to know if you have something that worked for you that you would like to share. Maybe you would even like to be a guest on the show!

The Writing Biz The Writing Biz

    • Books
    • 5.0 • 1 Rating

The Writing Biz: Taking Care of the Business of Writing
Writing is just like any other business, you need the skills and know-how to get things done. Today even more of the business responsibilities are falling to the writer. THE WRITING BIZ SHOW topics that will be covered include publishing, crowd-funding, marketing, book covers, trailers, social platforms, organization, bookkeeping, taxes, legal matters and on and on. Please let me know what you would like the show to cover and what questions you need to be answered for your writing business by leaving a comment. I would also like to know if you have something that worked for you that you would like to share. Maybe you would even like to be a guest on the show!

    Setting Goals For Your Writing Biz with Lany Sullivan

    Setting Goals For Your Writing Biz with Lany Sullivan

    It’s hard to move forward if you don’t know the way. You need clear goals.

    **This is an older episode. Some information may have changed
    One of the biggest roadblocks writers face is themselves. I mean it. Procrastination and poor planning cause our creative minds to go into meltdown. I hear this all the time for my writer friends. There is help out there! My guest Lany Sullivan is one of those people that get it and she offers fantastic, simple and easy to apply advice to get you on track and keep you there.
    Where should you start? First, grab Stop Wasting Time and Burning Money and read it as you use the workbook provided. I promise you it will open your eyes, mind and heart to the possibilities in your personal and professional life.
    Also, Michael Hyatt, author and publisher offers a wonderful FREE e-book,  Set Yourself Up For Your Best Year Ever: The 8 Strategies Super-Successful High Achievers Use to Prepare for the New Year that has great advice from amazing people on goal setting.  You will have to sign up for his emails to get it, but his emails are AH-MAZING. Michael’s emails include great ideas and tone of inspiration. My favorites are the ones that include his podcasts.
    I hope you enjoy this episode and I would love to hear from you!
    Setting goals is the first step in turning the invisible into the visible. Tony Robbins
    I don’t focus on what I’m up against. I focus on my goals and I try to ignore the rest. Venus Williams
    If you can tune into your purpose and really align with it, setting goals so that your vision is an expression of that purpose, then life flows much more easily. Jack Canfield

    Guest:

     
    Lany Sullivan is an event production and planner with 10 years of experience and 300+ events.  She also co-authored Stop Wasting Time and Burning Money.
     
     

    Resources:
    The 10 Biggest Mistakes People Make in Setting Goals- Michael Hyatt

    Goal Setting Tony Robbins When Nothings Working

    The first 20 hours — how to learn anything | Josh Kaufman | TEDxCSU

    How to find and do work you love | Scott Dinsmore | TEDxGoldenGatePark (2D)

    Listen to The Writing Biz podcast
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    • 31 min
    Blogging and Building Viral Connections with Your Audience Guest Marc Ensign

    Blogging and Building Viral Connections with Your Audience Guest Marc Ensign

    Blogging  is Your Chance to Use Your Super Writing Powers For Good

    **This is an older episode. Some information may have changed
    Marc Ensign is my guest on this episode of The Writing Biz. I truly enjoyed our conversation. While you may think that we strayed from the topic of blogging, I don’t believe we did. I hope that what you get out of this episode is a sense of how important your blogging experience can be to your audience.
    Your blog is your chance to communicate on a real level with others and you can choose to use that power in many different ways. You can educate, inspire and start conversations! But the kryptonite that will destroy your blogging powers is- selfishness. If you approach blogging as a platform to hold a conversation with your readers you will see much more success than if you use it to scream, “Buy Something From Me!”.
    Marc is on a quest to “Save the Internet” and he is doing this by making a difference.

    “Rather than just “collecting friends” or “collecting followers,” what if we were to spend a little more time starting conversations and creating relationships? Be the first to start the conversation instead of waiting for someone else.- Marc Ensign”

    Guest:

    Marc Ensign is a Speaker, Author and All Around Do-Gooder at Marc Ensign
     
     

    Resources:
    How to Write a Magnetic Headline (in Under 15 Minutes) The LEDE  is a podcast hosted by Demain Farnsworth. This episode is the first of a series on The 11 Essential Parts of a Blog Post. The series is very informative and if you are serious about blogging it’s worth every minute of your time!

    We also mentioned the amazing Les Dossey- You can learn more about Les on his website but I want to tell you that your life will be richer if you connect with him through whatever social platform you use.  “We have two sources of power. The potential we use, and the unused potential within us. Between both is the enemy within.” –Les Dossey

    Read Blogging Powers ACTIVATE!: Blogging and Your Writing Biz

    Check Out Nina Amir’s book How to Blog a Book

    Listen to The Writing Biz podcast
    Subscribe on iTunes
     

    • 1 hr 2 min
    Book Marketing on Your Own Turf with Charlotte Pierce and Rochelle Carter

    Book Marketing on Your Own Turf with Charlotte Pierce and Rochelle Carter

    The Importance of Offline Book Marketing

    **This is an older episode. Some information may have changed
    On this episode, we wanted to give you an overview of the things you need to consider when planning and executing your offline book marketing. Charlotte Pierce of Pierce Press and Independent Publishers of New England and Rochelle Carter Ellechor Media, LLC help us. Charlotte has been involved in tons of book events not just as an attendee, but as an exhibitor, organizer and speaker. Rochelle is very well versed in offline book marketing tactics. She helps her clients with their book marketing, as well as marketing her own books on and offline. She attends, exhibits and speaks at conferences in Oregon and other parts of the US and Canada.

    5 Bits of Great Book Marketing Advice
     1.  Join groups, attend conferences, and go to meetups. Get out from behind the desk and go meet like-minded people in the writing business. You will learn from these experiences and meet people that may be able to help your writing business. There are many very helpful people out there that love to talk about the industry and as you share a conversation with them you can’t help but absorb some of their wonderful advice and experiences.

    2. Build relationships. Don’t just hand someone a card and then walk away. Ask them questions about why they wrote their book, how did they build a career in publishing. what do they see for the industry in the future? Get to know people, if you have the time and opportunity, sit down and talk to them. The point is to develop some type of relationship that you can build upon. Once you leave the conference drop them an email, follow them on the social media channels you are active on and engage with them. Don’t be the creepy stalker, just engage, discuss and be yourself.

    3. Be strategic. You should have a book marketing plan that lays out how you will market your book. That is vitally important but you also need a strategic plan for events that you attend.  There may be certain people that you would like to meet that are attending or speaking, you may want to sign up for particular classes certain classes or meet with editors, agents, book designers and others. If you have a plan beforehand and an idea of the questions you would like to ask, you can come away from the event with a ton of knowledge and contacts. When I attend an event. I start a folder for the event as soon as I sign up and I add all of my confirmations, directions, reservation information. Once I am at the event I add business cards, receipts, literature and learning materials. At the end of each day of the event, I make notes on who I met, things I want to follow up on, ideas that I had and what I liked and didn’t like about the event. This keeps me organized and next year when I plan for the events I will attend. it will help me decide if it that past event was worth the effort.


    4. Take advantage of all opportunities to create content that you can use in your marketing. Take pictures, shoot short videos, jot notes and quotes to be used later in blog posts, if you can try to get a short interview to use in a blog post on a relevant subject.

    5. Learn to make great travel plans. Try to plan your events far in advance. Save money by planning events in areas where you have friends or family that you could stay with for a night or two. If you are a new author or short on funds you should market to a smaller area to cut travel expenses. Get a map and draw a 100 or 200-mile radius around your hometown and then see what events are coming to that area and look for bookstores and libraries. If you do travel any distance make sure that your hotel and flight accommodations are made well in advance. The less stress you incur traveling the more focused you will be at the event you are attending.

    We talked about many other aspects

    • 55 min
    Exploring the Different Self-Publishing Platforms with Penny Sansevieri

    Exploring the Different Self-Publishing Platforms with Penny Sansevieri

    Penny Sansevieri joined me on the final episode of the four part series on self-publishing.

    **This is an older episode. Some information may have changed
    On this episode, we discuss self-publishing platforms. Penny Sansevieri offers terrific advice on what to look for when choosing a publishing platform and how to make sure that they are right for you and your book.
    Here are some things to think about:

    Is self-publishing right for you? Watch part one of this series- Is Self Publishing Right for You? with Angela Bole and Charlotte Pierce
    What kind of book are you publishing?
    Are you considering using print-on-demand options?
    Call the companies that you are considering and ask questions. Ask the same question three different ways.
    What are the author discounts with the publisher? What are other fees?
    Read your contracts and then read again. If you don’t understand the document PLEASE take it someone and have them go over it with you.
    Talk to other authors and see who they use!
    Don’t rush.
    Why FREE is good.



     

    Guest:
    Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including Red Hot Internet Publicity, which has been called the “leading guide to everything Internet.” AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, micro-blogs, blogs, book videos, and relevant sites to push an author’s message into the virtual community and connect with sites related to the book’s topic, positioning the author in his or her market. AME has had five recent books top the bestseller lists, including New York Times, USA Today, and Wall Street Journal. To learn more about Penny’s books or her promotional services, you can visit her website at http://www.amarketingexpert.com. To subscribe to her free ezine, send a blank email to: mailto:subscribe@amarketingexpert.com
     

    Resources:
    Here are a few bits of knowledge that Penny has shared. Make sure to follow her blog, Author Marketing Experts
    How to Sell Books by the Truckload by Penny Sansevieri
    Penny’s FREE Amazon Optimization Checklist
    Top 20 Websites For Indie Authors 
    The Secret Formula to Creating a Bestselling Book
    How to Get Reviews by the Truckload on Amazon
    The Secrets Behind Book Categories on Amazon
    Other Resources:
    Self Publisher’s Legal Handbook by Helen Sedgewick
    The Curve by  Nicholas Lovell  and Get your FREE copy of10 Ways to Make Money in a FREE World 
    Business For Authors. How To Be An Author Entrepreneur by Joanna Penn

    Listen to The Writing Biz podcast
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    • 53 min
    Building a Website for Your Writing Business with Rivka Kawano

    Building a Website for Your Writing Business with Rivka Kawano

     

     
    One of the most important things you can do to help your writing business succeed is to build a great website.

    **This is an older episode. Some information may have changed
    If you already have a website, take a good hard look at it. Your website should be readable, clear, easy to navigate and help you build an email list. If it is not all of these things you need to make some changes NOW! Rivka Kawano helps writers build and market their businesses and she does this by creating websites, social media profiles and book trailers that work among other things.
    Here is what you will find in this episode:
    5 Things Your Website Should Do
    1. Make Your Visitor Feel That You Know Your Stuff
    2. Guide Your Visitor to Your Content in a Clear and Meaningful Way
    3. Capture Emails
    4. Showcase and encourage your visitor to bu your book. Product or service.
    5. Back Up Your Website

    5 Things Your Website Shouldn’t Do
    1. Confuse Your Visitor
    2. Be Used As A Parking Place for Your Business
    3. Forget to Capture Emails
    4. Make Your Visitor Struggle to Read Your Content
    5. Forget to Backup Your Site


    Guest
       
    Rivka Kawano is the owner of Author Sensei. Coaching and marketing authors are just a couple of services that her business offers. She is also a terrific blogger!
     

    This Week’s Resources:
    Awesome Writer Websites
    Joanna Penn
    Kristi Hines
    Bernard Cornwell
    Will Self 
    Don Stevens-Merge Publishing 
    Building a Website
    SEO Dos and Don’ts with Font Sizes and Colors by James Parsons 
    8 Do’s and Don’ts of Effective Web Design by Babar Suleman 
    Pros and Cons: should I build my own website? By Jefferson Hawkins of Skyhawk Studios 
    Content Marketing is Not About Creating Viral Content. Not Kidding. For Real. by Laura Williams- Goodinklings
    Using the Google Highlighter (Video) 
    Google Analytics Tutorial for Beginners 2014 
    WordPress
    How To Make a WordPress Website (video)
    How to Backup Your WordPress Site
    SEO for WordPress by Yoast
    How to Choose a WordPress Theme for your New Website or Blog by Ashley Faulkes 
    Premium Theme Sites
    ThemeForest
    Woo Themes
    Studio Press
    WPZoom
    Photograph Sources and Editors
    Unsplash
    PicMonkey
    Canva
    BeFunky
    Photopin

    Listen to The Writing Biz Podcast
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    • 1 hr 3 min
    Book Marketing: The Basics with Shawn Manaher and Rivka Kawano

    Book Marketing: The Basics with Shawn Manaher and Rivka Kawano

    Book Marketing: The Basics

    **This is an older episode. Some information may have changed
    I am sure that like many other writers when you hear the words “Book Marketing” you begin to feel a little overwhelmed and that’s completely understandable.
    On this episode of The Writing Biz I invited guests, Shawn Manaher of Book Marketing Tools and Rivka Kawano of Author Sensei, to join me in a discussion of book marketing basics. We tried to give you some great tips that you can use in your book marketing today to help build your writing biz. We also hope we gave you ideas that will open up your mind and lead you to think of other creative ways that you can market your book.
    How you market your book may differ depending on your intended audience, the genre that your book fits into and your budget.
    The best way to ensure that your book marketing efforts meet with success is to create a well-developed marketing plan. If you have clear goals and strategies that you are committed to implementing, you will see results.
     

    Guest:

     
    Shawn Manaher of Book Marketing Tools is the host of the Author Hangout a terrific must-see videocast and podcast. Check out his new project ReadingDeals.com a site that lets you know what free and discounted books are available.  You can connect with Shawn on Google+ and Twitter.
     
     
       
    Rivka Kawano is the owner of Author Sensei. Coaching and marketing authors are just a couple of services that her business offers. She is also a terrific blogger!
     
     

    Resources:
    Shawn Manaher’s Book Marketing Tools and the Free Guide: The Ultimate Author Checklist for Online Book Marketing

    Rivka Kawano’s How to Use Social Media to Promote Your Book (Without Driving People Crazy!) Webinar

    How to Create a Stellar Online Book Tour by Peggy Fitzpatrick

    34 Strategic Ways You Can Use Pinterest to Market Your Book and Your Author Brand by Kimberly Grabas

    How To Create Your Customer Avatar by Bonnie Chomica of Marketing Done Write

    Listen to The Writing Biz podcast
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    • 1 hr

Customer Reviews

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CarmenDaMarketingNerd ,

Boss Moves for Writers

This is a great podcast for writers, or those that want to become writers. This industry has really opened up and any one can become a writer. But having a guide like Laura Williams will make the journey easier with less missteps. I love her podcast and hope she keeps putting out more great content!

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