The WTF is Roblox and how brands play in the metaverse episode w/ F84’s Geoffrey Reed Taking Inventory

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Geoffrey Reed is the COO of Floor 84, a digital game and experience studio that that works with brands like the NBA, Disney, Mattel, Lego, and more. Geoff has a stacked background as a lawyer, McKinsey consultant, strategy at Mattel, strategy at Snap, and now COO. He helps us understand what's happening on Roblox, how brands are getting involved, and the future of new digital experiences like Roblox, Fortnite, and others. 
 
Floor 84: https://floor84studio.com/
F84's Roblox NBA Avatar Catalog: https://www.roblox.com/games/15515610365/EARN-FREE-UGC-NBA-Avatar-Catalog
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Connect with James and Daniel!
LinkedIn:
James: https://www.linkedin.com/in/jamesborow/ 
Daniel: https://www.linkedin.com/in/danieldruger/ 

Twitter: 
James: https://twitter.com/jamesborow 
Daniel: https://twitter.com/ddruger

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