The “X Factor” in Branding: Intuition, Emotion, and Strategic Design with branding expert Christie Thompson business misfit

My guest today is Christie Thompson. Christie is a partner at Campfire & Co., an award-winning branding firm based in Richmond, Virginia. At Campfire, Christie and the team have launched hundreds of brands, including award-winning spirits, impactful nonprofits, and dozens of small to mid-sized companies. Expect to learn:Why embracing vulnerability is essential for creativity and thriving teamsWhy the best brands focus on customer experiencesHow to identify key moments of your custome...