The YourLIVINGBrand.live show is about what makes you unique as a brand. What you do, why you do it, who you do it for, and why you are valuable to them. Every brand has a story. Something that sets them apart and engages their audience in a positive way. Every week, we have another guest that tells us their story and how they find ways to interact with their particular audience.
Bio for Ben Baker:
I am the corporate storyteller of your brand. Let me help you engage your audience in meaningful ways.
How To Create An Effective Feedback Loop In The Workplace With Dr. Kelly Waltman
There are very few leaders in the world who like to hear feedback. But to create an effective feedback loop, there must be a balance of giving and receiving. Ben Baker’s guest today is Dr. Kelly Waltman, the founder and CEO of SLR Leadership Consulting. Dr. Kelly talks with Ben about cultivating a feedback culture that is vital to inspire and create positive change. Join in the conversation as Dr. Kelly gives practical tips on how you can cultivate an effective feedback loop in your workplace. Tune in, inspire, and change for the better!
Coming Up With The Perfect Pitch Through Corporate Storytelling With Colleen Stewart
Telling stories is how we connect and relate to people and perceive and explain the world around us. Likewise, corporate storytelling is how we create and develop connections with clients, investors, and even our employees. Today’s guest is Colleen Stewart, the President of the Perfect Pitch Consulting Group. On her first pitch, she found herself in a room with a man snoring halfway through. Nowadays, she’s helping businesses talk about what they do, whether it’s their entire business or an idea, in a captivating, memorable way that inspires action. She chats with Ben Baker to discuss the importance of understanding story structure and how you can leverage it to attract clients and even improve your company culture. Learn all about her approach to business communication and get a new perspective on how to create the perfect pitch!
What Does Hybrid Mean... From An Employee's Viewpoint? With Nancy Halpern
What does hybrid mean in today’s corporate environment? Both employees and management have differing views, and in this episode, we examine these viewpoints. Ben Baker wades into the fray with the irrepressible Nancy Halper, founder of Political IQ. Nancy and Ben discuss what a hybrid model of work is, and the disconnect between employees and corporate. Listen in and learn from this thought-provoking conversation.
Making Sense Of Big Data For Better Health With Tyler Cohen Wood
Big data in healthcare is only advantageous if you know how to make sense of it. Tyler Cohen Wood is the founder and CEO of MyConnectedHealth and former US Defense Intelligence Agency (DIA) Cyber Deputy Division Chief. Using the methodologies she’s learned from her background in cybersecurity, Tyler created a healthcare solution that makes diagnosis easier for doctors and patients alike. She joins host Ben Baker to share how her own health scare experience taught her that working with multiple doctors without collaboration or proper documentation only dragged out the process. This became the motivation for MyConnectedHealth where she aims to help not only herself but other people battling the same ineffective system. Tune in to get her insight on how AI and digitalization will contribute to the healthcare system's future.
Being Your Authentic Self: Building Your Brand On Underserved Markets With Paris Cutler
The best way to differentiate your business from the competition is to find the underserved market. Once you find that underserved customer, create a brand that is tailor-made for them. You want to be able to show your authentic self to your customer because they will be the ones who will spread your brand. Find your underserved market and capitalize on it with your host Ben Baker and his guest Paris Cutler. Paris is an author and business strategist at Blue Ocean Strategy. She is also the owner of her own cake store, Planet Cake. Learn why it's important to align your brand with yourself. Learn how to look beyond your industry if you want to be the best. And learn how to find your underserved customer.
The Future Of Leadership: Fundamental Skills That Drive Change With Mark Hershberg
Organizations consist of different types of leaders because every enterprise has different cultures and needs to cater to. In addition to that, various skills are needed for a leader to be effective and execute strategies that would drive change. In this episode, Ben Baker sits down with Mark Hershberg for a conversation revolving around the future of leadership and excellent communication within the organization. Mark Hershberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You. He talks about leadership skills such as networking, interpersonal dynamics, ethics, negotiating, communicating, and planning. Dive into this and learn the ultimate guidelines for you to unleash the leader within and develop the fundamental skills you are meant to have.
Wealth of insights
I just discovered this show and was blown away to see that there are over 250 episodes. A wealth of information for listeners interested in marketing and related topics between the insights shared by Ben and his many great guests.
Great show by a great marketer!
Ben wrote the book on personal branding and his show is fun, fast paced and thoroughly enjoyable! An instant favorite and highly recommended!
Build Your Brand From the Inside Out - So Worth Your Time
Ben Baker is like the MacGuyver of marketing. Wisdom and experience that could fill up three football stadiums and then some. His guidance, energy and prolific advice are a treasure trove to fuel your growth. Leading by example, he can help you be a better leader and lead a bigger conversation with your tribe!