18 episodes
The Zoho Campaigns Expert Diaries The Zoho Campaigns Expert Diaries
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- Business
Welcome to The Zoho Campaigns Expert Diaries!
Zoho Campaigns is an email marketing automation software from Zoho's business suite. Our smart email marketing tools not only make sure that you reach and engage more customers, but also help your emails stand out in recipients' inboxes.
Expert Diaries from Zoho Campaigns connects avid email marketers to the experts in this space, and help them learn some best practices and tips. Our series features seasoned marketers and email experts from around the world, and covers a wide range of email marketing concepts from design and development to deliverability and performance.
We've featured email marketing experts from G2, Litmus, Return Path, Barkley US, and more, as a part of written interviews, best practices blog, and Twitter chats. We're now bringing in more experts for the audio sessions as well.
So, stay tuned and keep tabs of the sessions in this space!
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The future of email marketing: Customer experience and personalization ft. Ralitsa Minkova
Most marketers rely on email marketing for their business strategy. In order to reap more benefits with the help of email marketing, you should keep up with best practices and trends for your business in 2023.
In our recent Expert Diaries session, we had Ralitsa Minkova with us. She is a well-known email strategist and copywriter who works with customer-centric brands to improve their email marketing journey and she focuses on empathy-based relationship marketing. She's been in the email marketing industry for quite some time.
In this session, Ralitsa walks us through a few best practices and tips that we can try as we strategize and plan for the email marketing of 2023 with respect to customer experience and personalization. -
Email marketing —The holiday season and beyond ft. Dela Quist
The holiday season and the period after are often considered challenging phases for email marketers. Dela Quist enlightens us more on email marketing pertaining to this time of the year.
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How will Apple MPP and BIMI change email marketing ft. Sarah Connolly
Personalization and security are two areas in email marketing that are changing so rapidly. Let's check how BIMI and Apple MPP helps email marketers get better reachability and engagement in the current times.
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Email marketing in the world of ecommerce ft. James Gurd
Episode no.27 of Expert Dairies, a show where we connect and discuss email marketing with industry experts, help you find crucial answers on ecommerce email marketing. Joining us this time is James Gurd, an independent ecommerce consultant from the UK with more than 16 years of experience.
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LinkedIn Live ft. Samar Owais on holiday email marketing
Got queries related to holiday email marketing and not sure whom to ask? This was the question that we asked our social media following friends and they poured in questions one after the other. We were joined by Samar Owais, SaaS & eCommerce Email Strategist and Copywriter, on LinkedIn Live to answer those questions. Listen to our conversation here to learn all things email marketing for the holiday season.
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Holiday email planning for 2021 ft. Nikki Elbaz
The holiday season is a great time to boost ROI using email marketing. It is probably one of the busiest times of the year and a lot of marketers plan holiday emails well ahead to stay in the holiday season email marketing race. So here's our new episode of Expert Diaries where we have included tips and strategies that will help email marketers plan and run their holiday email campaigns for 2021.
In this session, we have Nikki Elbaz with us. She is a well-known email strategist and copywriter. She has previously worked as the Head of Email with Copyhackers and currently owns, a company in her name, Nikki Elbaz. In the past she has worked with clients like SproutSocial, Shopify Plus, TailWind, and others. She's helped her clients send over 1000s of emails, so she is dubbed as the 'Queen of Emails'.
Know more: zoho.to/sc/ExpertDiaries