11 episodes

Welcome to The Zoho Campaigns Expert Diaries!

Zoho Campaigns is an email marketing automation software from Zoho's business suite. Our smart email marketing tools not only make sure that you reach and engage more customers, but also help your emails stand out in recipients' inboxes.

Expert Diaries from Zoho Campaigns connects avid email marketers to the experts in this space, and help them learn some best practices and tips. Our series features seasoned marketers and email experts from around the world, and covers a wide range of email marketing concepts from design and development to deliverability and performance.

We've featured email marketing experts from G2, Litmus, Return Path, Barkley US, and more, as a part of written interviews, best practices blog, and Twitter chats. We're now bringing in more experts for the audio sessions as well.

So, stay tuned and keep tabs of the sessions in this space!

The Zoho Campaigns Expert Diaries Expert Diaries by Zoho Campaigns

    • Business

Welcome to The Zoho Campaigns Expert Diaries!

Zoho Campaigns is an email marketing automation software from Zoho's business suite. Our smart email marketing tools not only make sure that you reach and engage more customers, but also help your emails stand out in recipients' inboxes.

Expert Diaries from Zoho Campaigns connects avid email marketers to the experts in this space, and help them learn some best practices and tips. Our series features seasoned marketers and email experts from around the world, and covers a wide range of email marketing concepts from design and development to deliverability and performance.

We've featured email marketing experts from G2, Litmus, Return Path, Barkley US, and more, as a part of written interviews, best practices blog, and Twitter chats. We're now bringing in more experts for the audio sessions as well.

So, stay tuned and keep tabs of the sessions in this space!

    Finding the inbox of gmail recipients ft. Sridhar Chandran

    Finding the inbox of gmail recipients ft. Sridhar Chandran

    We sat down with Sridhar Chandran, an anti-spam and email-deliverability expert with over 13 years of experience who currently works as a Solution Architect at Validity, Inc. There, he helps high-volume senders optimize their email marketing for better email deliverability(inbox placement).

    In our 40-minute chat, we discussed with Sridhar the specifics of email deliverability for Gmail and asked him many sought-after questions.

    • 40 min
    Email deliverability best practices for B2B email marketing ft. Lori Blair

    Email deliverability best practices for B2B email marketing ft. Lori Blair

    Inbox placement is a primary objective for all email marketers be it B2C or B2B email marketing. Both these facets of email marketing have similarities yet they are a bit different from each other. You might wonder, what methods can you follow to ensure maximum email deliverability while practicing B2B email marketing? No worries. To answer many such questions, we are bringing to you, Zoho Campaigns Expert Diaries.

    In this session, we have Lori Blair, Solutions Consultant for Validty, Inc. Lori has been in the industry for quite a while. She has worked with 250Ok Inc. where she helped large senders improve their email deliverability rates. She has been a freelancer and it was during this time that she tried to find out the most complex reasons behind the low email deliverability rate. Currently, she is working with Validity, Inc. as a solutions expert helping email marketers maximize their inbox placement.

    • 18 min
    11 email marketing best practices for 2021 ft. Kath Pay

    11 email marketing best practices for 2021 ft. Kath Pay

    Tips regarding email marketing tend to change every year. However, it might never change so much as it has, owing to the uncertainties that email marketers faced in 2020. This year not only brings us, email marketers new challenges but also provides us with new vigor to succeed. If you are still wondering what are those suggestions that will see you sail through and make your email marketing more meaningful then your wait is over. We are bringing to you, Zoho Campaigns Expert Diaries to answer many such questions.

    In this session, we are joined by Kath Pay, CEO, and founder of Holistic Email Marketing. Kath has been an email marketing expert for over 22 years. In 2009 she showed a new approach towards email marketing, 'Holistic Approach'. She is one of the most renowned names in this field and has been a part of over 150 conferences. Kath is also an avid blogger and writer helping email marketers with her suggestions on email marketing

    • 55 min
    Design trends and best practices for perfectly crafted emails ft. Paul Airy

    Design trends and best practices for perfectly crafted emails ft. Paul Airy

    Expert Diaries from Zoho Campaigns connects avid email marketers to the experts in their space to learn best practices and tips. Our aim is to connect email geeks and form a community that learns email marketing from one another.

    In our recent session, we had Paul Airy with us. He has been an expert in the field of email design with around 10 years of experience. He is well-known for his ingenious ideas on the subject. A chunk of his forte is occupied by HTML typography. His spheres of interest vary from email development, accessibility, and UI/UX design to web design, ecommerce, and creative strategy. He has also penned a renowned book, A Type of Email: A handbook for working with HTML typography in email. For his immense contribution towards the world of email, Paul was also nominated for "Disability-Smart Influencer" at the 2019 Business Disability Awards.

    In this session, Paul walks us through a few of the tips and best practices that we can try in order to send out perfect email campaigns to our subscribers.

    • 48 min
    Hit Refresh: Email marketing for the modern times ft. Jason Rodriguez

    Hit Refresh: Email marketing for the modern times ft. Jason Rodriguez

    It’s all about finding the balance! We must have heard this statement in different walks of our lives—in peer groups, our houses, and of course, in our team—when we’re setting up email campaigns with content and images. If we were to think why it all lies in balance, it’s because we care—about our brand, customers, and the whole email experience.

    In this episode of Expert Diaries, we have Jason Rodriguez from Litmus—a marketer, writer, email geek, teacher, and product evangelist. Jason believes in this balance, and he explains about the modern email marketing strategies one needs to know.

    Know more - https://zoho.to/ExpertDiaries

    • 27 min
    The complete guide to small business email marketing ft. Gail Gardner

    The complete guide to small business email marketing ft. Gail Gardner

    Small business and email marketing go hand in hand—simply because of the tremendous growth potential in each of these spaces. Small business owners are popularly using email as a channel to establish a brand presence as well as to nurture their potential customers.

    With a channel like email, powerful enough to generate more revenue, having a mini-guide to small business email marketing is now an essential. Welcome to the Zoho Campaigns Expert Diaries. In today’s episode, Gail Gardner, a small business strategist and the founder of GrowMap tell us how small businesses can successfully adopt email marketing.

    • 29 min

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