6 episodes

Welcome to The Zoho Campaigns Expert Diaries!

Zoho Campaigns is an email marketing automation software from Zoho's business suite. Our smart email marketing tools not only make sure that you reach and engage more customers, but also help your emails stand out in recipients' inboxes.

Expert Diaries from Zoho Campaigns connects avid email marketers to the experts in this space, and help them learn some best practices and tips. Our series features seasoned marketers and email experts from around the world, and covers a wide range of email marketing concepts from design and development to deliverability and performance.

We've featured email marketing experts from G2, Litmus, Return Path, Barkley US, and more, as a part of written interviews, best practices blog, and Twitter chats. We're now bringing in more experts for the audio sessions as well.

So, stay tuned and keep tabs of the sessions in this space!

The Zoho Campaigns Expert Diaries Expert Diaries by Zoho Campaigns

    • Business

Welcome to The Zoho Campaigns Expert Diaries!

Zoho Campaigns is an email marketing automation software from Zoho's business suite. Our smart email marketing tools not only make sure that you reach and engage more customers, but also help your emails stand out in recipients' inboxes.

Expert Diaries from Zoho Campaigns connects avid email marketers to the experts in this space, and help them learn some best practices and tips. Our series features seasoned marketers and email experts from around the world, and covers a wide range of email marketing concepts from design and development to deliverability and performance.

We've featured email marketing experts from G2, Litmus, Return Path, Barkley US, and more, as a part of written interviews, best practices blog, and Twitter chats. We're now bringing in more experts for the audio sessions as well.

So, stay tuned and keep tabs of the sessions in this space!

    The complete guide to small business email marketing ft. Gail Gardner

    The complete guide to small business email marketing ft. Gail Gardner

    Small business and email marketing go hand in hand—simply because of the tremendous growth potential in each of these spaces. Small business owners are popularly using email as a channel to establish a brand presence as well as to nurture their potential customers.

    With a channel like email, powerful enough to generate more revenue, having a mini-guide to small business email marketing is now an essential. Welcome to the Zoho Campaigns Expert Diaries. In today’s episode, Gail Gardner, a small business strategist and the founder of GrowMap tell us how small businesses can successfully adopt email marketing.

    • 29 min
    Building a strong educational community with email marketing ft. Bri & Elaine

    Building a strong educational community with email marketing ft. Bri & Elaine

    From primary schools to business schools and universities, email marketing empowers educational institutions by helping them build a strong student network, connect with faculty and alumni, increase admission requests and hence the overall engagement.

    When a renowned university decides to share their best email marketing stories and strategy, there’s no way we go without listening!

    Welcome to the Zoho Campaigns Expert Diaries. Today’s episode is special because we have two experts with us—Bri Loesch and Elaine Armbruster from The Ohio State University. Bri is the Associate Email Marketing Director, and Elaine is the Senior Director of Omnichannel Strategy, and they'll be sharing their insights about email marketing in an educational sector.

    • 23 min
    Things to know while designing your email campaigns ft. Anne Tomlin from Emails Y'All

    Things to know while designing your email campaigns ft. Anne Tomlin from Emails Y'All

    Gone are the days when emails were designed with just single width and plain layouts. Responsive emails shape today's email marketing design, and help you get your brand's message out there to your target audience. So, as marketers, it's important to understand how to design these responsive emails that convert. Shall we get ready to hear some best practices?

    Welcome to The Zoho Campaigns Expert Diaries. In this episode, we have Anne Tomlin, the Founder of Emails Y'all. Anne has a celebrated expertise in HTML email coding, and she's a designer who stays up-to-date with all the latest design trends. She’ll be speaking about the key points to remember while designing email campaigns.

    Know more - https://zoho.to/ExpertDiaries

    • 18 min
    Aligning marketing and sales to increase new customers ft. Jeff Davis from JD2 Consulting Group

    Aligning marketing and sales to increase new customers ft. Jeff Davis from JD2 Consulting Group

    From time immemorial, marketing and sales teams equally contribute to a company's success, and more precisely, in building the target audience for the brand. From finding the best leads, to nurturing and converting them—marketers and sales reps have a fair share. While we know the facts, how about getting to know some hands-on experiences of aligning sales and marketing efforts for generating more customers, better revenue, and unified performances? Welcome to The Zoho Campaigns Expert Diaries!

    Jeff Davis, founder of JD2 Consulting Group, is a renowned speaker, author, and also hosts a podcast, titled 'The Alignment Podcast.' In this Expert Diaries session, Jeff discusses how marketing and sales alignment can help businesses increase new customers and hence revenue.

    • 23 min
    Effective email marketing strategy ft. Russell Dawson from Email Rut

    Effective email marketing strategy ft. Russell Dawson from Email Rut

    Marketers today firmly believe that email as a channel can drive both customer growth and retention. Emails can be used in all stages of lead-to-customer cycle, and hence it's an essential component in a marketer's toolkit. So, wouldn't it be great to discuss some strategies that shape email marketing in the next couple of minutes? Welcome to Zoho Campaigns Expert Diaries!

    In this episode, we have Russell Dawson, Founder of Email Rut, and an email marketing expert for more than a decade, talking about the strategies marketers need to use in order to grow their email marketing ROI.

    • 35 min
    Everything about email templates and design ft. Ted Goas from Stack Overflow

    Everything about email templates and design ft. Ted Goas from Stack Overflow

    Design and development are integral components of an email campaign, and definitely the most time-consuming ones too. But, what if we can tell you in just a few minutes the right design techniques and strategies for creating successful emails? Welcome to The Zoho Campaigns Expert Diaries. 

    In today's session, we have Ted Goas, the Principal Product Designer of Stack Overflow. Ted also owns an online community platform that simplifies email creation and design by providing responsive email patterns. He discusses about 'Email Design Systems' and how to build one for your brand by sharing personal anecdotes from his experiences with Stack Overflow. Also, he gives some insight into the design practices for email newsletter templates.

    Find out how to incorporate some of these best practices for your upcoming email campaigns!

    • 22 min

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