59 episodes

Theory of Content is a podcast about why we make content. Amber Bracegirdle is a founder at Mediavine Publisher Network. They sell ads into the inventory of thousands and thousands of bloggers. Joshua Unseth is the in-house director of marketing for Alarm Grid. Together they discuss how they go about thinking about making content.

Theory of Content Joshua Unseth, Amber Bracegirdle

    • Marketing
    • 4.7, 71 Ratings

Theory of Content is a podcast about why we make content. Amber Bracegirdle is a founder at Mediavine Publisher Network. They sell ads into the inventory of thousands and thousands of bloggers. Joshua Unseth is the in-house director of marketing for Alarm Grid. Together they discuss how they go about thinking about making content.

    Ep – 060 The One Where Nora is Back

    Ep – 060 The One Where Nora is Back

    Theory of Content is back this week with Joshua Unseth and our new co-host Nora Schlesinger. Joshua and Nora kick off the episode by sharing their past SEO woes. They tell listeners about their old blogs and the biggest mistakes they made, and (spoiler alert!) Nora proves she’s wiser than Joshua because she does not … Ep – 060 The One Where Nora is Back Read More »

    • 58 min
    Episode 59 Guest Host Nora Schlesinger

    Episode 59 Guest Host Nora Schlesinger

    Welcome back to the Theory of Content! As we mentioned before, Amber’s transitioning off the show. Don’t worry, she’ll be back every once in a while, whenever her busy schedule allows. So say hello to your new co-host, Nora Schlesinger. Nora’s an awesome blogger, who runs acleanbake.com, and during the day she serves as a … Episode 59 Guest Host Nora Schlesinger Read More »

    • 58 min
    Episode 58 – Your Site Is Not Broke But ….. Your Content Might Be

    Episode 58 – Your Site Is Not Broke But ….. Your Content Might Be

    Josh and Amber co-host the show for this episode, but her voice is “terrible.” Amber walked something like 15 miles a day at a Disneyland blogger retreat, and they talked about what’s happening in the wide-world of events and coronavirus. The good news is that they can always record in a bunker (says Josh). Amber … Episode 58 – Your Site Is Not Broke But ….. Your Content Might Be Read More »

    • 51 min
    Episode 57 Facebag

    Episode 57 Facebag

    We’re back for the second week in a row. Are you surprised? Well get ready because we have lots to talk about.

    • 52 min
    Episode 56 – Big News, Bitter Sweet

    Episode 56 – Big News, Bitter Sweet

    Big News! It’s all Amber’s fault we haven’t been recording new episodes. Well, COVID-19’s really, but since everything else is COVID’s fault, I decided to take the hit for this one.  Even before COVID, Joshua and I discussed me taking a step back because I’m getting busier and busier at Mediavine. Everyone knows that Theory … Episode 56 – Big News, Bitter Sweet Read More »

    • 55 min
    Episode 55 – Site Audit with Christi Johnstone

    Episode 55 – Site Audit with Christi Johnstone

    Let’s just talk about Christi. She started blogging in 2010 to keep track of recipes and share them. She was primarily baking for a long time, but she’s expanded it in the last few years. She started baking with her grandmother, but also just figuring them out over the years. Christi talks about how there … Episode 55 – Site Audit with Christi Johnstone Read More »

    • 54 min

Customer Reviews

4.7 out of 5
71 Ratings

71 Ratings

Elissa Kramer ,

Amazing! Just amazing!

There is so much I love about the Theory of Content but what I love most is that it answers all my SEO questions that no one else addresses. I also love that they put a focus on making better content as a whole which is so important and usually understated.

Thanks so much for the amazing episodes!

TheKitchenGarten ,

Fantastic content

I’ve been blogging for years, and I’ve never heard such consistent content from a podcast. It’s reminded me to buckle down and just keep writing and creating, no fancy courses or magic bullets needed. Thanks so much!

Mpls Intellect ,

18 Stars! ⭐️⭐️⭐️⭐️⭐️

I’m not new to owning a website, but I am new to focusing on blogging (chucktownart.com & joy-ist.com). I’ve been listening to TOC for a while and have to say I love this podcast!

The information discussed is awesome in helping me to determine what I need to ‘care’ about as I’m developing content.

Google didn’t have a “star sale” today but if they did, I’d be all in! 🙌

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