188 episodes

The Therapist Experience Podcast provides marketing & business lessons for therapists, counselors, psychologists and coaches in private practice. Once a week, Perry Rosenbloom from Brighter Vision, the worldwide leader in custom therapist website design, interviews a successful therapist in private practice. The Therapist Experience provides you with a full MBA in private practice building, and it's everything you wish you had learned in grad school but they never taught you. We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself! They share their mistakes, heartaches, and successes. We discuss marketing tactics to grow a group practice, social media marketing, how to grow your referrals, Facebook, Pinterest, Psychology Today, therapist directories, Pay Per Click (PPC), Search Engine Optimization (SEO), webinars and everything in between to help you better understand how to grow a thriving private practice.

The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

    • Alternative Health
    • 4.7, 78 Ratings

The Therapist Experience Podcast provides marketing & business lessons for therapists, counselors, psychologists and coaches in private practice. Once a week, Perry Rosenbloom from Brighter Vision, the worldwide leader in custom therapist website design, interviews a successful therapist in private practice. The Therapist Experience provides you with a full MBA in private practice building, and it's everything you wish you had learned in grad school but they never taught you. We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself! They share their mistakes, heartaches, and successes. We discuss marketing tactics to grow a group practice, social media marketing, how to grow your referrals, Facebook, Pinterest, Psychology Today, therapist directories, Pay Per Click (PPC), Search Engine Optimization (SEO), webinars and everything in between to help you better understand how to grow a thriving private practice.

    Marketing Telehealth 4: Using Email Newsletters To Grow Your Practice 

    Marketing Telehealth 4: Using Email Newsletters To Grow Your Practice 

    Email newsletters are one of the most cost-effective marketing tools private practices can use. With the right newsletter tool, email marketing is simple to do, and it will allow you to establish a direct connection with both current and potential new clients.



    In this week's podcast, we are going to be talking about how to use email newsletters to market your telehealth services, what to look for when picking an email marketing platform, and what kind of content to include in your emails.

    • 9 min
    Marketing Telehealth 3: Using Social Media To Grow Your Practice 

    Marketing Telehealth 3: Using Social Media To Grow Your Practice 

    Social Media Marketing can seem intimidating or overwhelming, but with the proper steps, social media is not only a smooth and easy marketing channel, but it’s also one more bridge that connects you to your ideal clients. In the third episode of this mini-series, we’ll cover the best practices for creating, scheduling, and sharing social media posts. Along with how to identify best platforms and methods, establish yourself as a trusted expert and thought leader in your field, and the best types of posts to attract new clients.

    • 9 min
    Marketing Telehealth 2: Your Online Directory Listing

    Marketing Telehealth 2: Your Online Directory Listing

    Directory Listings are a key component of marketing your Private Practice online, especially in the age of COVID-19, when so many people are now turning to the internet to find their new therapist. Today, your online directory listing could be your only chance to make a strong first impression. However, the sheer number of options available can make it easy for your listing to get lost, which is why you need to do everything you can to make sure your own listing stands out among the rest. In the second episode of this mini-series, we’ll cover how you can make your online directory listing stand out among the rest, and how to optimize your listing to attract your ideal client.

    • 12 min
    Marketing Telehealth 1: Your Private Practice Website

    Marketing Telehealth 1: Your Private Practice Website

    In the first episode of our Marketing Telehealth podcast mini-series, we’ll cover the benefits of providing Teletherapy - during COVID-19 and beyond - and discuss how you can dramatically expand your client reach by using your private practice website to market your Teletherapy services.

    • 11 min
    TTE 184: From Wall Street to Private Practice With Babita Spinelli

    TTE 184: From Wall Street to Private Practice With Babita Spinelli

    When Babita Spinelli was moving away from a career as an attorney on Wall Street, she sought the help of a Therapist to make sense of the transition. From this experience, Babita decided to pursue her license and open a private practice of her own. While Babita sees a wide variety of clients, she specializes in helping individuals who are experiencing significant life transitions. List to the episode to learn more about Babita's decision to enter the mental health field and how she built a thriving private practice.

    • 32 min
    TTE 183: Building a Thriving Practice From Personal Struggles

    TTE 183: Building a Thriving Practice From Personal Struggles

    On the Therapist Experience, we've often heard about clinicians that choose to enter the mental health field out of a desire to help others face challenges similar to their own. Trish McLean is one of these clinicians. When she opened her private practice, it was the result of personal struggles with mental wellness, as well as the challenges of caring for a family member with mental health issues of their own. By understanding her clients and connecting with them on a personal level, Trish was able to grow her business from a solo practice to a thriving group practice with multiple offices within a year.

    • 32 min

Customer Reviews

4.7 out of 5
78 Ratings

78 Ratings

Juan Santos - ,

Juan Santos -

Perry, thank you for all the great work and insight you provide to us (your listeners). I really appreciate being a guest on your podcast and getting the opportunity to connect with you.

JMK lpc, lmft, lcdc ,

Good format, helpful and inspirational

I admit I am a patron and fan of Brighter Vision. I have recently switched to listening to podcasts instead of news; taking some of my own advice! I listen to several private practice podcasts. I am not new, but this is an encore career for me. Even though one of my undergrad degrees is in business, I glean needed and helpful information from the Therapist Experience podcasts to further my practice.

gfrtccdyh ,

157? Not so good...

On episode 157, the person interviewed had some ideas with which I really don’t agree. I do agree that mental health graduate training does not include enough training and education about running a business. I strongly disagree, though, with his criticism that training is not experiential enough. First, a large part of the education is about theory, statistics, experimental design, etc. All of that has to at least be introduced through lectures. Then, however, at least in the program I was in, involved a HUGE experiential component: clinical practica, internships, supervision, etc. for the clinical training, not to mention all of the research experience.

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