In this episode, I had the privilege of interviewing Thereasa Black, CEO and Founder of Amore Congelato, a start-up gelato brand taking a different approach to treats, community and the definition of success. Thereasa takes us on a journey of being a professionally driven single mom finding a way to develop a dessert that her daughter fell in love with, while Tereasa was deployed overseas, to create a new opportunity for her family and her community. Along the way we explore the hurdles of starting a new food brand with no experience in food or frozen desserts, CPG, or retail.
In this episode we learn:
The genesis and inspiration of Amore Congelato.
How Thereasa's military experience influences her decision making and level-headedness.
How to stay focused on the mission of a company regardless of challenge.
To always have a real plan B, ( and C).
How leaning into other people and resources can help at every level of business.
How to stay inspired when working through unfamiliar situations.
That the real key to success is balancing work life with personal life.
She leaves us with a word of advice: “Your drive should be the want to achieve your goals."
About Thereasa Black, esq.:
Thereasa Black is an attorney, Naval Officer, and the CEO and founder of Amore Congelato, a company that makes all-natural, nutritious gelato and sorbet that contains zero cane sugar.
In March 2018, a month after she was sworn into the Maryland Bar and a week before her daughter’s 2nd birthday, Thereasa was deployed to Djibouti for a 13-month deployment. This was Thereasa’s 4th deployment, but her first as a mom. Every day away from her daughter was s struggle because her toddler, who believed that Thereasa had dropped her off and moved to a new home, was suffering greatly.
Thereasa knew immediately that she couldn’t deploy again and that returning home and practicing law working 8o hour weeks was also not an option, so she decided to start her own business. She chose gelato in honor of the last food that she and her daughter shared before their long journey apart. Thereasa had made an ice cream cookie cake to celebrate her daughter’s birthday the night before she deployed. It was the first time that her daughter had ice cream and she fell in love with it.
Thereasa decided to make an ice cream that was nutritious so that she would be happy to allow her daughter to eat it. She removed all of the cane sugar and replaced it with a tasty combination of date syrup, agave nectar, and coconut sugar. It has up to 16 essential vitamins and minerals and 24 grams of protein. Now her daughter can enjoy gelato that has more nutrients than kale and Thereasa will never have to leave her side.
Guests Social Media Links:
Amore Congelato: Gelato sweetened with dates, coconut sugar, and agave nectar. Zero cane sugar.
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