There's No Such Thing As "Revenue‪"‬ The Andrew Faris Podcast

I tweeted a version of that episode title not long ago. It's nonsense: there is, of course, such a thing as revenue.

But in DTC, revenue is also one of the metrics I reference the least often. Instead, I'm constantly breaking it down into two smaller metrics, both of which tell me a lot more: New Customer Revenue and Returning Customer Revenue. In fact, those are the first two things I look at when I analyze a business.

In this episode I'll not only explain how I do that, but why I believe developing that same instinct is at the foundation of good growth thinking for every ecommerce brand.

EPISODE HIGHLIGHTS


[00:00:09] New vs. Returning Customer Revenue. 
[00:04:25] Returning customer revenue. 
[00:06:11] High LTV customers.
[00:09:27] Customer movement and strategy.
[00:12:02] Forecasting ad spend and revenue. 
[00:15:01] Forecasting DTC Business. 
[00:19:38] CAC and LTV importance. 
[00:20:47] Customer Revenue and Profit.
[00:24:26] High LTV Brands.

EPISODE SPONSOR

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OTHER EPISODES REFERENCED IN THIS SHOW


"What To Do When You Have Great LTV" (Apple, Spotify)

FOLLOW UP WITH ANDREW


Follow Andrew on Twitter: ⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: ⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠

EPISODE MUSIC


Music Intro: "⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠" by The Devious Means
Music Outro: "⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠" by The Devious Means