12 min
#TheStrategySide: How to Demonstrate PR ROI With Kate Mercer Launchmetrics
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- Fashion & Beauty
In this episode of #TheStrategySide you will learn:
- How brands and agencies can demonstrate PR ROI in order to showcase their contributions.
- Different ways in which to diversify and tailor PR reports to differentiated audiences, from C-levels to direct communications and departments.
- The importance of data-driven strategies based on unified, comparable metrics.
- The future of PR for fashion, luxury, and beauty brands.
In this episode of #TheStrategySide you will learn:
- How brands and agencies can demonstrate PR ROI in order to showcase their contributions.
- Different ways in which to diversify and tailor PR reports to differentiated audiences, from C-levels to direct communications and departments.
- The importance of data-driven strategies based on unified, comparable metrics.
- The future of PR for fashion, luxury, and beauty brands.
12 min