TheUC 056: Like it or Not, Fear Sells…Are You Buying‪?‬ The Unapologetic Capitalist

Like it or not, fear

sells. However, leaders who resort to leading by fear are bad leaders. They

fear the greatest fear of all: the truth. What do you fear? Can you rise above

your fear to be a value generating leader?







Unfortunately, Fear

Sells







* Introduction of Show Topic: I’ve long since

preached that it is the insecure and truly deplorable leaders who have to lead

by fear. It means that they don’t have anything of substance to offer so they

have to make you fearful so you will look to them to save them from the very things

they are telling you to be afraid of. The reality is that these leaders who are

so horrible at their jobs that they have to resort to leading by fear, are themselves

the most fearful of all.  And the

greatest fear of all is the truth.







* Brief Recap of Past Couple of Shows * Show 55 “Win Win” Can there be a win-win?

Yes, there can be a win-win, but only if the focus can truly be on generating

long term value. However, in business we can’t avoid working with people.

People are the greatest asset to any company and can also be the greatest

liability. There is NO win-win if

someone’s win depends on someone else losing.* Show 52 Don’t take the blame…take responsibility* Blame

or fault is backwards looking* Responsibility

is forward thinking* ‘No

one is coming’…acknowledgement and responsibility opens up innovation and

opportunity * Introduction of Discussion Topic…Like it or not

fear sells. Movies and literature throughout time demonstrate the power of fear

over and over again* We can’t ignore that fear motivates* We fear failure, rejection…why do we fear those

things…because we fear judgment by others! 

But most of all, we fear the truth. And we fear that the truth might not

be good enough. Honesty and transparency takes courage and character, two aspects

that sadly most leaders lack. The crappy leaders who are too afraid to check

their egos at the door because they need their ego to hide behind, because

their truth just isn’t good enough.  Leaders

who lead by ego are the biggest fraidy cats of them all! http://unapologeticcapitalist.com/why-isnt-the-truth-good-enough/







* You can recognize the impotent leader who is so

pathetic that they have no tools but fear because they are the ones who so

adamantly tell you what to be afraid of and then tell you who to blame for it Episode 52. Bad leaders place

blame and good leaders take responsibility. These are the NAKED Emperors – or http://unapologeticcapitalist.com/28A

* Leaders of no substance that use fears are the

ones that have to tell you what to think: such as “I’m smart” because their

work is so poor that they are banking on you being gullible or lazy and won’t

pull back the curtain to find out they aren’t smart. Truly smart people would NEVER

have to say they are smart, because their work speaks for itself. The bad

leaders will have to say “I’m rich” again, banking on your gullibility and

sheer laziness and make you afraid to even think for yourself. Believe me, no

one who actually has earned wealth would ever brag about it. Only the posers do

that…again, out of fear you might strip back the curtain and find out they are

impotent.







* Just like in the last episode on achieving a

‘win win’ scenario, the bad leaders of this world will invite their cozy,

crutch buddies “hubris” and “ego”* Hubris and ego insidiously destroy value while
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