11 min
They Ask, You Answer by Marcus Sheridan: Philosophy for Marketing and Leadership Leveraging Leadership
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- Management
In our latest Leveraging Leadership episode, Emily breaks down Marcus Sheridan's "They Ask, You Answer," showing how it's not just about marketing, but how you handle any business convo. Think getting inside your customer's head, answering their burning questions fast, and using those insights to steer your marketing content. It's straight talk about turning typical sales pitches into genuine chats that can make your company the go-to choice. Give it a listen to find out how to keep it real with your customers and your team.
Links Mentioned:
"They Ask You Answer" by Marcus Sheridan
Free Resources:
Strategic Planning Checklist
Chief of Staff Skills Assessment Checklist
A Day in the Life of a Chief of Staff
Chief of Staff Toolkit
Get in touch with Emily:
Connect on LinkedIn
Follow on YouTube
Learn more about coaching
Sign up for the newsletter
Clarity Call with Emily
WHO AM I?
If we haven’t yet before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want.
Time Stamps:
00:09 Exploring 'They Ask, You Answer' by Marcus Sheridan
00:43 The Core Philosophy of Answering Consumer Questions
02:05 Implementing the Strategy in Real-World Marketing
03:56 Turning Negatives into Positives with Content
06:14 Empowering Consumers for Better Engagement
07:42 Content Creation and Its Impact on Marketing
09:34 Applying the Philosophy to Your Leadership and Marketing Strategy
In our latest Leveraging Leadership episode, Emily breaks down Marcus Sheridan's "They Ask, You Answer," showing how it's not just about marketing, but how you handle any business convo. Think getting inside your customer's head, answering their burning questions fast, and using those insights to steer your marketing content. It's straight talk about turning typical sales pitches into genuine chats that can make your company the go-to choice. Give it a listen to find out how to keep it real with your customers and your team.
Links Mentioned:
"They Ask You Answer" by Marcus Sheridan
Free Resources:
Strategic Planning Checklist
Chief of Staff Skills Assessment Checklist
A Day in the Life of a Chief of Staff
Chief of Staff Toolkit
Get in touch with Emily:
Connect on LinkedIn
Follow on YouTube
Learn more about coaching
Sign up for the newsletter
Clarity Call with Emily
WHO AM I?
If we haven’t yet before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want.
Time Stamps:
00:09 Exploring 'They Ask, You Answer' by Marcus Sheridan
00:43 The Core Philosophy of Answering Consumer Questions
02:05 Implementing the Strategy in Real-World Marketing
03:56 Turning Negatives into Positives with Content
06:14 Empowering Consumers for Better Engagement
07:42 Content Creation and Its Impact on Marketing
09:34 Applying the Philosophy to Your Leadership and Marketing Strategy
11 min