An Agency Story

They Didn’t Pay Themselves For a Year and Why It Worked - Strategy Maven

Company: Strategy Maven Agency
Owners: Amy Hage and Brittney Trahan
Year Started: 2020
Employees: 11-25 (Intermediate)

What happens when you launch an agency during a pandemic… and go unpaid for the first year? In this episode, Amy Hage and Brittney Trahan of Strategy Maven Agency share how bootstrapping their way through uncertainty helped them build a quality, client-focused eCommerce marketing agency. From friendship to partnership, learn what actually works when growing slow...and smart.

Key Takeaways

  • Why starting broad nearly slowed their growth and how niching changed everything
  • The surprising factor that sets their agency apart from the rest (hint: it’s not the work)
  • How building trust helped them survive early financial uncertainty
  • The power of aligned partnerships and shared work ethic
  • What they’d never do again and why that’s made all the difference