They Don't Get Sustainability? Tell Stories

In this episode, host Chantal Kerr-Sheppard is joined by Professor Denise Baden from the University of Southampton, who shares her approach to communicating climate change and sustainability beyond the "green echo chambers." Professor Baden explains how she transitioned from academia to public-facing work through the Green Stories Project, which aims to integrate sustainable behaviors into mainstream fiction, such as romance novels or thrillers. By subtly embedding sustainability in relatable contexts, she seeks to normalize eco-friendly choices, like opting for second-hand fashion or reducing food waste. What you’ll take away from this episode:

• The key role of transparency in driving sustainability efforts.
• How data and technology can help track and reduce environmental impact.
• Practical steps that businesses can take to create positive environmental change.
• Real-life examples of successful eco-conscious practices.
• How individuals can contribute to sustainability in their everyday lives.
• The future of environmental responsibility in an increasingly tech-driven world.

Connect with Prof. Denise Baden and the Green Stories project:

https://www.dabaden.com/
linkedin.com/in/denise-baden-3742793
https://bsky.app/profile/dabaden.bsky.social
https://x.com/DABadenauthor
(20+) Facebook Green Stories
https://www.greenstories.org.uk/
https://habitatpress.com/
@greenstories.bsky.social
https://x.com/GreenstoriesUK
https://www.facebook.com/Greenstoriessoton/
https://instagram.com/greenstoriessoton
https://www.youtube.com/@greenstoriesukAt the time we are writing, Denise Baden is launching a new novel via the crowdfunding platform, Kickstarter: https://www.kickstarter.com/projects/dabaden/murder-in-the-climate-assembly. It sets out a roadmap to a sustainable future in fiction form. Additional funds will go towards funding a new free Green Stories competition.__________________________________________________

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