11 episodes

Think Mighty is a podcast for marketers and entrepreneurs looking to accelerate the growth of their brands. We review what's working today for some of the fastest-growing brands and we interview founders and executives from all over the world that have the experience of developing popular brands to provide you the insights you need. Our podcast focuses on branding, customer experience, and growth strategies for brands looking to grow.

Think Mighty: Podcast for building brands and accelerating growth with marketing Jarrett McCraw

    • Business
    • 5.0, 1 Rating

Think Mighty is a podcast for marketers and entrepreneurs looking to accelerate the growth of their brands. We review what's working today for some of the fastest-growing brands and we interview founders and executives from all over the world that have the experience of developing popular brands to provide you the insights you need. Our podcast focuses on branding, customer experience, and growth strategies for brands looking to grow.

    Think Mighty: Season 2 Intro

    Think Mighty: Season 2 Intro

    Welcome to season 2 of Think Mighty. After a break from podcasting, we are back with new topics and content. This season, we are going to change it up and cover topics relevant to you all on entrepreneurship, marketing, and sales.


    Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue

    • 1 min
    OsteoStrong: What it takes to build a global franchise.

    OsteoStrong: What it takes to build a global franchise.

    OsteoStrong was founded in 2012 when serial entrepreneur, Kyle Zagrodzky, stumbled upon a unique technology in the health and wellness space. Experienced in the fitness space, Kyle decided that the opportunity to build a brand around the technology was too big to pass up. Little did he know he would soon be growing a global franchise in the biohacking space, one that is set to make a debut on the list of fastest growing franchises.

    In this episode, we speak with Kyle Zagrodzky, the founder and CEO of OsteoStrong, to hear how he started what would become crowned "The Ultimate Biohack" by the godfather of biohacking, Dave Asprey from Bulletproof. He shares his journey from the discovery of the concept to the achievement of his personal goal of bringing on Tony Robbins as a business partner.

    But a blue ocean opportunity has its own challenges. Kyle shares what aspects can be a challenge when you bring a novel idea to market, as well as what you need to be aware of if you have goals of expanding nationally and internationally.

    Learn more about OsteoStrong at osteostrong.me
    Follow OsteoStrong on Instagram at @osteostrong.me

    • 50 min
    Blenders Eyewear: Scaling an Ecommerce Sunglass Brand Using Facebook Ads.

    Blenders Eyewear: Scaling an Ecommerce Sunglass Brand Using Facebook Ads.

    If you live in the U.S., there's a good chance you've seen a Facebook ad for Blenders Eyewear. Their ads reached over 200 million users last year alone, and this focus on digital advertising has fueled their growth. But it hasn't always been that way. Blenders achieved traction in the early days through good ol' fashioned guerrilla marketing and face-to-face interactions. While Blenders is seemingly ubiquitous across Facebook today, it hasn't always been like that—It took years of hustle and grind to break through to the next level.

    We sit down with Chase Fisher, the founder and owner of Blenders Eyewear, to talk about his relentless focus on brand experience, user experience, and the future of retail brands. He shares how small wins over an eight-year period kept him going and allowed him to achieve the success he is seeing today. He shares insights from startup to scaling, and what brand should know going into each phase of their growth.

    You can find Blenders Eyewear at blenderseyewear.com

    Follow them on Instagram at @blenderseyewear

    About the Think Mighty: Think Mighty is a podcast produced by Mighty, an agency that works exclusively with active-lifestyle and outdoor brands to help them launch and grow wildly successful products.  

    Are you an active-lifestyle brand marketer looking to acquire a tribe of raving customers and fans, but you struggle to find your audience and effectively tell your story? Does this leave you feeling overwhelmed, confused and frustrated?

    We understand. We've been in your shoes and that's why we created Mighty. We have used our 6-system framework to help over 30 lifestyle brands successfully launch products and acquire and retain a customer base of raving fans, giving them the ability to experience accelerated growth, confidence in their marketing, and become market leaders.  

    Want to get a custom growth plan for your brand? Get started here: grow.thinkmighty.com

    • 34 min
    Fit Body Boot Camp: Creating a customer experience that builds a community.

    Fit Body Boot Camp: Creating a customer experience that builds a community.

    Fit Body Boot Camp is one of the fastest growing franchises in the boutique fitness category. They are #122 on Entrepreneur's Franchise 500 Rankings and have experience +100% growth in units in the last three years. We sit down with one of their top franchise owners to talk about how he and his team are outperforming even their own peer Fit Body Boot Camp franchise owners.

    Josh Foster is a long-time personal trainer who was presented the opportunity to join a Fit Body Boot Camp franchise as an integral team member and a key to strategic growth. Shortly after, he would become a co-owner of the second area location and would go on to help those two franchises sky rocket their membership numbers. He and his business partners recently had the most participants in a nationwide competition held among all of the Fit Body Boot Camp franchises.

    In this episode, we learn how Josh and his team have taken a focus on creating the best customer experience for their members in order to build a sense of community. In a world where people are getting everything delivered to them in their pajamas, Josh's members are driving upwards of an hour to arrive early and staying late. Josh share his experience as a solo-preneur and what advantages he has now as a member of the Fit Body Boot Camp company, and how this has allowed him to reach new heights in his career.

    You can follow both of Josh's Fit Body Boot Camps on Facebook at:


    Hillcrest Mobile Alabama - https://www.facebook.com/HillcrestFitBodyBootCamp/
    Springhill Avenue Mobile Alabama - https://www.facebook.com/springhillfitbodybootcamp/

    If you are in the neighborhood, you can stop in to visit Josh and even get some free classes: http://hillcrestfitbody.com



    About the Think Mighty: Think Mighty is a podcast produced by Mighty, an agency that works exclusively with active-lifestyle and outdoor brands to help them launch and grow wildly successful products.  

    Are you an active-lifestyle brand marketer looking to acquire a tribe of raving customers and fans, but you struggle to find your audience and effectively tell your story? Does this leave you feeling overwhelmed, confused and frustrated?

    We understand. We've been in your shoes and that's why we created Mighty. We have used our 6-system framework to help over 30 lifestyle brands successfully launch products and acquire and retain a customer base of raving fans, giving them the ability to experience accelerated growth, confidence in their marketing, and become market leaders.  

    Want to get a custom growth plan for your brand? Get started here: grow.thinkmighty.com

    • 24 min
    FNDN: Building brand equity in wearable tech through quality products.

    FNDN: Building brand equity in wearable tech through quality products.

    FNDN is the latest company launched by serial entrepreneur Travis Lemanski. A veteran of the action sports industry, Travis cut his teeth as a product marketer in the paintball industry. As a professional athlete, he worked for one of the largest companies in the industry to build a brand behemoth. He went on to found a professional team that he would later convert from a brand into a business generating revenue through products and licensing deals. His latest startup is focused on solving problems in the active-lifestyle space, specifically around cold weather sports.

    In this episode, we speak with Travis Lemanski about how he got started in the wearable technology space and what the future holds for this brand and his product mix. We discuss how he has been able to launch so many successful brands and product lines. Travis shares his perspective on how brands can succeed and what it takes to establish a base of raving fans and brand advocates.

    You can find FNDN (pronounced 'Foundation') at fndn.com

    Follow them on Instagram at @fndndetroit



    About the Think Mighty: Think Mighty is a podcast produced by Mighty, an agency that works exclusively with active-lifestyle and outdoor brands to help them launch and grow wildly successful products.  

    Are you an active-lifestyle brand marketer looking to acquire a tribe of raving customers and fans, but you struggle to find your audience and effectively tell your story? Does this leave you feeling overwhelmed, confused and frustrated?

    We understand. We've been in your shoes and that's why we created Mighty. We have used our 6-system framework to help over 30 lifestyle brands successfully launch products and acquire and retain a customer base of raving fans, giving them the ability to experience accelerated growth, confidence in their marketing, and become market leaders.  

    Want to get a custom growth plan for your brand? Get started here: grow.thinkmighty.com

    • 23 min
    Handup Gloves: How a cycling glove brand uses agility and storytelling to beat industry giants.

    Handup Gloves: How a cycling glove brand uses agility and storytelling to beat industry giants.

    Handup Gloves isn't exactly a household brand, but they have discovered a way to use that to their advantage. When a husband and wife team set out to develop their own line of cycling gloves, they learned very quickly that they would have to be agile and unique to beat the giants in the cycling industry.

    In this episode, we talk with Jamie Wallis and Troy Stewart of Handup Gloves to hear how they have been able to grow the Handup brand and amass a following of avid fans and customers. We learn how they have used storytelling to connect with their audience and how they have involved their customers in the strategic growth of the company.

    You can find Handup Gloves at handupgloves.com

    Follow them on Instagram at @handupgloves

    As promised, Frat Boy Troy: https://handupgloves.com/frat-boy-troy-video 



    About the Think Mighty: Think Mighty is a podcast produced by Mighty, an agency that works exclusively with active-lifestyle and outdoor brands to help them launch and grow wildly successful products.  

    Are you an active-lifestyle brand marketer looking to acquire a tribe of raving customers and fans, but you struggle to find your audience and effectively tell your story? Does this leave you feeling overwhelmed, confused and frustrated?

    We understand. We've been in your shoes and that's why we created Mighty. We have used our 6-system framework to help over 30 lifestyle brands successfully launch products and acquire and retain a customer base of raving fans, giving them the ability to experience accelerated growth, confidence in their marketing, and become market leaders.  

    Want to get a custom growth plan for your brand? Get started here: grow.thinkmighty.com

    • 31 min

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