Thinkers50 Podcas‪t‬ Thinkers50

Dan Toma and Stuart Crainer discuss the impetus of his book, The Corporate Startup. Is it possible for large corporations to understand the innovations lifestyle movement? How can innovation be accounted for so that its KPIs are meaningful?

Businesses are interested in sustainable development, but they don't know where to start. Hoek, author of The Trillion Dollar Shift, argues that "Business for Good is Good Business".

Stuart Crainer and Michael Jacobides discuss ecosystems. Success is as much about helping other firms to innovate as it is about being innovative yourself. Companies need to change the questions they are asking. We are now shifting from a product that is defined in terms of its individual goodsand services to something that can cross the boundaries and create new firms and new types of competition.

How should businesses allocate their spend between trying to disrupt markets, versus their core business. How has it changed over the last seven years?

The future of customer experience is happening now, in China. What is causing Europe and North America to lag behind? What is the future of voice assistants, and how are smart companies using them to enhance and advance the customer experience?

What is digital transformation? In this Brightline Initiative Podcast recorded in London, Stuart Crainer interviews Karolin Frankenberger, co-author of the book The Business Model Navigator. The two discuss digital transformation - not cutting edge technology,  or digitizing products or processes, but rather holistic transformation of businesses with significantly changed value creation processes.  What mistakes do companies commonly make in pursuit of digital transformation?  Frankenberger discusses what delays in adoptation executives should watch out for.