Thinking Outside the Vault Kasasa

In this episode we talk about the true lending rule, coronavirus rollbacks, Reg D, Appendix Q, and James McGuire’s not-so-secret-anymore passion in life. Stick around for the FAQ segment where we answer your burning compliance questions, including why that promotion with your local sports team could land you in hot water. If you care about staying on top of changes in the world of compliance — without falling asleep — this is the podcast episode for you.Resource:FDIC’s FAQ for financial institutions affected by coronavirus Follow Kasasa on Twitter and LinkedIn

Think complexity equals security? It’s time to turn that paradigm on its head. Your best defense against cyber criminals are security measures that add to a frictionless user experience by remaining all but invisible — not one that makes things more complicated. But achieving that type of security is easier said than done. In our wide-ranging chat with Kasasa’s Chief Information Security Officer, Hung Lee, we explore the idea of transparent security, as well as new threats in the age of coronavirus, social media hacking, vendor relationships, and more. Note: “FI” is an internal acronym we use for “financial institution.” Celebrity and politician Twitter accounts hacked for Bitcoin. Naked Security blog: https://nakedsecurity.sophos.com/ Follow Kasasa on Twitter and LinkedIn

Even though the marketing world has been turned on its head by the global pandemic there is still a window of opportunity in 2020 that you don’t want to miss. Kasasa’s Director of Digital Marketing Star Exton-Raymor and Alyson Daniel, a Senior Marketing Manager with Kasasa join our show to discuss how community banks and credit unions can still attract new account holders and position their brands for growth, despite the tough economic conditions. Whether or not you work with Kasasa, there’s a lot of great insight on how to pivot your marketing strategy for the remainder of 2020. Full disclosure: this episode focuses on a free service (campaign creation) that Kasasa provides to our clients. We work hard to keep the content of the podcast value-based, and in this case we felt like the tie-in between the marketing challenge that community financial institutions face and the service we provide was too close to separate effectively. Regardless of who you use to get your marketing out, there's some great advice in here on why you should start implementing a seasonal strategy now. Look at some samples from the seasonal campaign. Follow Kasasa on Twitter and LinkedIn

Launching a new product in the fintech space is a massive undertaking, especially in the ultra-competitive lending space. When Kasasa's Director of Product Management, Greg Schultz and Chris Cohen Executive Vice President of Product were launching the Kasasa Loan it was based on the hunch that borrowers wanted and needed a product they had never seen. In reality, the Kasasa Loan has performed in ways that we barely hoped for, especially in the midst of the coronavirus pandemic. It's changing the entire experience of borrowing money and paying it back — helping consumers reduce debt faster and lowering risk of default for institutions. Watch Dan Ariely's TED talk. Request a live demo of the Kasasa Loan. See the Kasasa Loan in action – download the app from the Apple App Store and Google Play.Username: PresoPassword: Demo Follow Kasasa on Twitter and LinkedIn

New non-interest income (NII) products often hold the promise of stable, consumer friendly revenue for community financial institutions, but the reality is complex. It can be difficult and time consuming to discover which products your account holders want and which partners can help you offer them (or if you have the resources to build it in-house). Our guest for this episode is Kasasa’s Director of Brand Management Julie Roughton, who is our resident expert on the value-added product landscape and what you need to know before you wade into it for yourself. In fact, we’re releasing this episode in conjunction with the release of our new online marketplace and referral program called Kasasa Care.Learn all about Kasasa Care.The Kasasa ExchangeFollow Kasasa on Twitter and LinkedIn

There’s a pandemic outside, and it’s pushing community financial institutions to re-examine their operations and pivot to meet account holders where they are: at home. Unfortunately, this turn of events has also caused some people to assume that just because people can’t visit the branch, they don’t want to open a new account. The opposite is true, and our guest, Kasasa Chief Marketing Officer Keith Brannan is here to unpack some surprising marketing metrics and counterintuitive strategies that you don’t want to miss. Resources:Here’s an article from Nielsen that talks about some of the consumer behavior changes that we’re seeing.The Kasasa ExchangeFollow Kasasa on Twitter