100 episodes

Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business.



Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.

Thinks Out Loud: E-commerce and Digital Strategy Tim Peter

    • Business
    • 5.0 • 5 Ratings

Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business.



Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.

    Why AI Makes Customer Experience Even More Important for Your Business (Thinks Out Loud Episode 427)

    Why AI Makes Customer Experience Even More Important for Your Business (Thinks Out Loud Episode 427)

    Smart companies are using AI to improve their sales, marketing, and customer service. Even where the tools aren’t transformational, they’re helping businesses large and small drive greater effectiveness and efficiency. And that’s even before you consider their impact on the individuals on your team.

    How is your business supposed to compete with that? Is the answer to “fight fire with fire” and simply “sprinkle a little AI on it?” Or, is there a better way? (Spoiler: There’s a better way).

    So, what can you do? The answer isn’t just to think about improving your tech. It’s about improving your humanity. It’s about connecting with customers not as numbers or accounts… but as human beings. AI makes customer experience even more important. And thinking through why and how you can do that is what this episode of Thinks Out Loud is all about.

    Want to learn more? Here are the show notes for you.

    Why AI Makes Customer Experience Even More Important for Your Business (Thinks Out Loud Episode 427) — Headlines and Show Notes

    Show Notes and Links



    * We Owe It To Our Customers to Make Their Lives Better (Thinks Out Loud Episode 361)

    * Americans increasingly using ChatGPT, but few trust its 2024 election information | Pew Research Center

    * Reuters/YouGov study on Generative AI and news audiences PDF link

    * Revisiting What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud

    * Revisiting AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud) – Tim Peter & Associates

    * Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)

    * The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425) – Tim Peter & Associates

    * Google AI Overviews in Search Highlights Its Big AI Problem (Thinks Out Loud Episode 423)

    * a href="https://www.timpeter.com/?feed-stats-url=aHR0cHM6Ly93d3cudGltcGV0ZXIuY29tL2Jsb2cvdGhlLWJlc3QtYWktaXMtbm93LWZyZWUtZm9yLWV2ZXJ5b25lLXJldmlzaXRpbmctd2lsbC15b3VyLWN1c3RvbWVycy11c2UtYWkv&feed-stats-url-post-id=101...

    • 21 min
    Revisiting What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud

    Revisiting What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud

    Are you still bullish on artificial intelligence for marketing? I am, even despite the AI hype cycle starting to run its course. Yes, more people are asking, “What’s the point of artificial intelligence for our marketing and our business anyway?” And that’s a Good Thing™. It shows that more people are looking past the hype of AI and instead asking “how can we use artificial intelligence well to improve our customer experiences and to improve our business results?” In short, people are asking, “How can I put AI to work?”

    First, keep in mind that you can put AI to work in marketing for your business. The keys are looking at how you do that most effectively, what problems you use AI to solve, and where you place your focus.

    What do marketers really need to know about putting AI to work for your business? How can you make sure you’re asking the right questions and learning the right lessons about making AI work for your marketing? That’s what this episode of the Thinks Out Loud podcast is all about.

    Want to learn more? Here are the show notes for you.

    Revisiting What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud) — Headlines and Show Notes

    Show Notes and Links



    * AI Won’t Steal Your Job: Smart People Who Put AI to Work Will (Thinks Out Loud Episode 208)

    * Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)

    * The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425)

    * AI Marketing Tools by Marketing Cloud – Salesforce.com US

    * Official Adobe Photoshop – Leading AI photo & design software

    * HubSpot | Software, Tools, Resources for Your Business

    * Making AI helpful for everyone – Google AI – Google AI

    * About Smart Bidding – Google Ads Help

    * AI & Machine Learning Products & Services | Google Cloud

    * About Performance Max campaigns – Google Ads Help

    * Macromedia – Wikipedia...

    • 22 min
    Revisiting AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud)

    Revisiting AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud)

    The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like they’re running us down like a hungry bear and that we have to keep running… or face the consequences.

    There is a way to ensure you can outrun the bear though. And that’s by continuing to learn. The question is, what are the best ways to improve your learning? How can you keep up with the amount of information necessary to learn, stay informed, and continue to be relevant in your marketing career?

    Well, learning and figuring out how to outrun the bear that is AI is what this episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you.

    Revisiting AI is the Bear: Learning to Be a Better Marketer in the Age of AI — Headlines and Show Notes

    Show Notes and Links



    * Co-Intelligence: Living and Working with AI: Mollick, Ethan: 9780593716717: Amazon.com: Books

    * Ethan Mollick – Management Department

    * Slouching Towards Utopia: An Economic History of the Twentieth Century: DeLong, J. Bradford: 9780465019595: Amazon.com: Books

    * Faculty profiles | Department of Economics

    * Amazon.com: The Invention of Air: A Story Of Science, Faith, Revolution, And The Birth Of America: 9781594484018: Johnson, Steven: Books

    * Age of Enlightenment – Wikipedia

    * That’s Funny… | American Scientist

    * Ferris Bueller’s Day Off (1986) – Quotes – IMDb

    * Albert Einstein – If you can’t explain it simply, you…

    * The Best AI is Now Free For Everyone: Revisiting Will Your Customers Use AI? (Thinks Out Loud)

    * Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud)

    * a href="https://www.timpeter.com/?

    • 23 min
    What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud Episode 426)

    What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud Episode 426)

    The AI hype cycle is running its course, with more people starting to ask, “What’s the point of artificial intelligence for our marketing and our business anyway?” That’s good. That’s a super healthy development. Why is that a healthy development? Because it means more people are looking past the hype of AI and instead asking “how can we put this to work?”

    The key point to note is that you can put AI to work in marketing for your business. And what’s most important is looking at how you do that most effectively, where you place your focus.

    So, what do marketers like you really need to know about putting AI to work for your business? How can you make sure you’re asking the right questions and learning the right lessons about making AI work for your marketing? That’s what this episode of the Thinks Out Loud podcast is all about.

    Want to learn more? Here are the show notes for you.

    What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud Episode 426) — Headlines and Show Notes

    Show Notes and Links



    * AI Won’t Steal Your Job: Smart People Who Put AI to Work Will (Thinks Out Loud Episode 208)

    * Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)

    * The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425)

    * AI Marketing Tools by Marketing Cloud – Salesforce.com US

    * Official Adobe Photoshop – Leading AI photo & design software

    * HubSpot | Software, Tools, Resources for Your Business

    * Making AI helpful for everyone – Google AI – Google AI

    * About Smart Bidding – Google Ads Help

    * AI & Machine Learning Products & Services | Google Cloud

    * About Performance Max campaigns – Google Ads Help

    * Macromedia – Wikipedia

    * Macromedia Ho...

    • 21 min
    The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425)

    The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425)

    In a recent episode, we looked at how Google is using artificial intelligence to change the search experience and why that’s ultimately a risk to your business. To offset that risk, we started a brief series on how to build traffic and revenue beyond Google. Today, we’re expanding that series by introducing you to our CORE Methodology, a framework for choosing the right channels to market your company.

    What is the CORE Methodology? How does it help you? And how do you put it to work to build traffic and revenue for your business? That’s what this episode of Thinks Out Loud is all about.

    Want to learn more? Here are the show notes for you.

    The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425) — Headlines and Show Notes

    Show Notes and Links



    * How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)

    * Partnerships Between Brands and Creators Will Define the Next Generation of Travel Marketing | HSMAI Americas

    * Can Podcasting Help Your Business Bypass the Big Tech Gatekeepers? (Thinks Out Loud Episode 413)

    * What Connects TikTok and the Hub and Spoke Model of Digital? (Thinks Out Loud Episode 299)

    * Big Trends: Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud Episode 411)

    * How to Engage Your Hotel’s Secret Sales Force

    * Where Content, Community, and Customer Experience Meet (Thinks Out Loud Episode 346) – Tim Peter & Associates

    * Customer Experience is Queen? What Does That Mean? (Thinks Out Loud Episode 190) – Tim Peter & Associates

    * a href="https://www.timpeter.com/?

    • 25 min
    Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)

    Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)

    Google is changing search. The company’s AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks often drive traffic and revenue for your business. Even if you can do cool SEO activities to figure out how to be the answer presented, that’s still no guarantee that customers will end up on your website or app. And that’s potentially very bad for your business.

    What can you do about it? It starts with building traffic and revenue beyond Google. We’ve talked about why that’s necessary for some time. Over the next couple of weeks, we’ll do a deep dive into how you do it. This episode will look at how you put together the right strategy to build traffic and revenue beyond Google, while next week’s will look at how you can choose the right channels to grow your business long term.

    Want to learn more? Here are the show notes for you.

    Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 — Headlines and Show Notes

    Show Notes and Links



    * Google AI Overviews in Search Highlights Its Big AI Problem (Thinks Out Loud Episode 423)

    * Rethinking Search Marketing in the Age of AI (Thinks Out Loud Episode 397)

    * Strategy Session: How to Set Goals for Your Business (Thinks Out Loud Episode 389)

    * Techno-Optimism and Building a Human Brand (Thinks Out Loud Episode 399)

    * Building a Human Brand in the Age of AI (Thinks Out Loud Episode 398)

    * Do You Still Need a Website? (Thinks Out Loud Episode 400)

    * Revisiting How to Escape Big Tech’s Web (Thinks Out Loud)



    You might also enjoy this webinar I recently participated in with Miles Partnership that looked at "The Power of Generative AI and ChatGPT: What It Means for Tourism & Hospitality" here:



    Free Downloads

    We have some free downloads for you to help you navigate the current situation, which you can find right here:



    * A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.

    • 23 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Stuartbutler10 ,

Great job, Tim!

My favorite podcast at the moment. Definitely exercises my brain on a regular basis.

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