100 episodes

Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business.



Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.

Thinks Out Loud: E-commerce and Digital Strategy Tim Peter

    • Business
    • 5.0 • 4 Ratings

Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business.



Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.

    Why Digital Leaders Bet on the Future (Thinks Out Loud Episode 327)

    Why Digital Leaders Bet on the Future (Thinks Out Loud Episode 327)

    When is it a bad idea to bet on the future? How about… never. First, we’re seeing massive shifts in customer behavior during the pandemic — behaviors that look likely to last. Second, the emergence of Millennials and Gen Z as significant market segments suggest that those new behaviors are just the beginning. Third, and most importantly, the big guys of digital — Apple, Facebook, Google, Amazon, and Microsoft — are all placing big bets that threaten to reshape the landscape for every business in due time.

    So, maybe a better question is "How can you bet on the future to win?" And that’s what we’re talking about in this episode of Thinks Out Loud.

    We’ll take a look at who’s leading the way towards the future, some useful frameworks for how to think about betting on the future, and how to place smart bets for your business… bets that you can win.

    Want to learn more? Here are the show notes for you.

    Thinks Out Loud Episode 327: Why Digital Leaders Bet on the Future Headlines and Show Notes

    Show Notes and Links

    Here are the regular show notes detailing links and news related to this week’s episode. Be sure to check out all the links that matter for your business once you’ve given the episode a listen.



    * Day One at Amazon and Developing a Digital Culture (Thinks Out Loud Episode 325)

    * Scott Brinker on Twitter: "Important to balance across this spectrum. But if you buy the premise that business environments are evolving rapidly — which I do — I think it’s better to lean to the left. https://t.co/7eS7wbtOfH" / Twitter

    * Swap and go: electric trucks to run between Sydney and Brisbane using exchangeable batteries | Transport | The Guardian

    * Amazon to let Whole Foods shoppers pay with a swipe of their palm | Reuters

    * Amazon is opening a hair salon with an AR color bar | Engadget

    * Online Grocery Delivery from Kroger (KR) to Be Done by Robot Warehouses – Bloomberg

    * Almost a fifth of Facebook employees are now working on VR and AR: report

    * The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple com...

    • 19 min
    Are You Using Digital to Create Customers or Create Fans? (Thinks Out Loud Episode 326)

    Are You Using Digital to Create Customers or Create Fans? (Thinks Out Loud Episode 326)

    A protestor outraged by the introduction of the European Super League held a sign that said, "Fans, Not Customers." The nascent soccer competition felt its customers’ — excuse me, fans’ — wrath and shut down, all within four days of announcing its existence. Four. Days.

    That’s extraordinary. And it’s a testament to how fans feel about the brands, the organizations, the experiences they identify with. And given that few brands would ever feel the same outpouring of emotion from their customers — and they are customers in these cases — it’s a sign of how far most brands have to go. Worse, digital often plays a small role in driving those passionate responses… or only encourages negative passions.

    Airbnb and others are trying to change that. In fact, Airbnb has pivoted away from performance marketing — the go-to method for most digital marketers — in favor of brand marketing. They’re trying to cultivate a passionate fan base, one that will choose them first. And, consequently, lower their customer acquisition costs and reduce their dependency on Google and other gatekeepers.

    In this episode of Thinks Out Loud, we’ll look at Airbnb’s plans. We’ll discuss how digital can contribute to your customers’ brand experience. And we’ll review whether digital can help you create not just customers, but fans for your brand too.

    Want to learn more? Here are the show notes for you.

    Thinks Out Loud Episode 326: Are You Using Digital to Create Customers or Create Fans? Headlines and Show Notes

    Show Notes and Links

    As always, here are the "regular" show notes, detailing links and news related to this week’s episode. Take note, there are a lot of links this week based on the wide-ranging discussion. Be sure to check out all those that matter for your business once you’ve given the episode a listen.



    * Digital Transformation is All About Customers (Thinks Out Loud Episode 323)

    * Day One at Amazon and Developing a Digital Culture (Thinks Out Loud Episode 325)

    * Reaction to the Super League? Super Anger | The New York Times

    * Airbnb’s brand vs. Booking.com’s performance marketing – is there a playbook for recovery? | PhocusWire

    * Digital Gatekeepers and the Death of Organic Traffic (Thinks Out Loud Episode 247)

    * Gatekeepers Gonna Gate: Apple, Google, and Antitrust (Thinks Out Loud Episode 258)

    * a href="https://www.timpeter.com/?feed-stats-url=aHR0cHM6Ly93d3cudGltcGV0ZXIuY29tL2Jsb2cvc3RvcC1vdXRzb3VyY2luZy15b3VyLXNhbGVzLW1hcmtldGluZy10by1nYXRla2VlcGVycy1nb29nbGUtdGhpbmtzLW91d...

    • 25 min
    Day One at Amazon and Developing a Digital Culture (Thinks Out Loud Episode 325)

    Day One at Amazon and Developing a Digital Culture (Thinks Out Loud Episode 325)

    Jeff Bezos released his latest — and last — letter to shareholders as CEO of the company. And it’s an extraordinary document, filled with lessons that demonstrate why the company continues to be successful. The biggest of these lessons is Amazon’s relentless focus on its Day One culture. There’s an old expression that states, "Culture eats strategy for breakfast." And while I’m convinced it’s not quite that simple, there’s definitely some truth in the statement. Amazon’s culture is undoubtedly a key component of the company’s success.

    But what’s more interesting is that the same could be said for Google, Facebook, Apple, Microsoft, Uber, Airbnb, and a host of other digital giants — even though their cultures are very distinct. So, maybe it’s not one specific culture, but instead a broader "digital culture," one focused on customers and data and learning that’s at work here. The evidence suggests that’s the case.

    In this episode of Thinks Out Loud, we’ll take a look at "digital culture" and offer some thoughts about what that means. We’ll dive into what you can learn from digital giants, as well as some upstarts too. And we’ll talk about, if culture eats strategy for breakfast, how you can make sure it doesn’t devour you too.

    Want to learn more? Here are the show notes for you.

    Thinks Out Loud Episode 325: Day One at Amazon and Developing a Digital Culture Headlines and Show Notes

    Show Notes and Links

    As always, here are the "regular" show notes, detailing links and news related to this week’s episode. Take note, there are a lot of links this week based on the wide-ranging discussion. Be sure to check out all those that matter for your business once you’ve given the episode a listen.



    * Digital Transformation is All About Customers (Thinks Out Loud Episode 323)

    * Amazon’s 2020 Letter to Shareholders from Jeff Bezos

    * Customer Experience is Queen? What Does That Mean? (Thinks Out Loud Episode 190)

    * Content is King, Customer Experience is Queen (Thinks Out Loud Episode 188)

    * NortonLifeLock’s head of direct acquisition on the competitive advantage of great CX – Insider Intelligence Trends, Forecasts & Statistics

    * How to Build a Digital Company (Thinks Out Loud 302) Tim Peter & Associates

    * a href="https://www.timpeter.com/?feed-stats-url=aHR0cHM6Ly93d3cudGltcGV0ZXIuY29tL2Jsb2cvZWNvbW1lcmNlLWRpZ2l0YWwtdHJhbnNmb3JtYXRpb24tZHJpdmVycy8%2FdXRtX2NvbnRlbnQ9YnVmZmVyZTFkNjcmYW1wO3V0bV9tZWRpdW09c29jaWFsJmFtcDt1dG1fc291cmNlPXR3aXR0ZXIuY29tJmFtcDt1dG1fY2FtcGFpZ249YnVmZmVy&feed-stat...

    • 24 min
    Taylor Swift’s Playbook Shows Why the Modern Marketing Team is a Media Company (Thinks Out Loud Episode 324)

    Taylor Swift’s Playbook Shows Why the Modern Marketing Team is a Media Company (Thinks Out Loud Episode 324)

    This should be a fun one, Big Thinkers. You probably heard that Taylor Swift just re-recorded and released an updated version of her breakthrough album, Fearless. What in the world could that possibly have to do with digital strategy or digital marketing? A lot more than you might think. In fact, the playbook followed by Taylor Swift, Dave Chappelle, and companies like Google, HubSpot, Marriott, and NerdWallet shows why the modern marketing team is a media company.

    What does it mean that “the modern marketing team is a media company” for you and your business? What are the lessons in Taylor Swift’s playbook? And how can you put those lessons to work to connect with customers?

    In this episode of Thinks Out Loud, we’ll take a look at these questions and offer some insights at the current state of digital marketing. We’ll dive into what you can learn from these notable folks. We’ll uncover exactly why the modern marketing department is a media company. And we’ll talk about what you need to do to put this playbook to work for your business.

    Want to learn more? Here are the show notes for you.

    Thinks Out Loud Episode 323: Digital Transformation is All About Customers Headlines and Show Notes

    Show Notes and Links

    As always, here are the "regular" show notes, detailing links and news related to this week’s episode. Take note, there are a lot of links this week based on the wide-ranging discussion. Be sure to check out all those that matter for your business once you’ve given the episode a listen.



    * Non-Fungible Taylor Swift – Stratechery by Ben Thompson

    * Publishers and the Smiling Curve – Stratechery by Ben Thompson

    * When people are your brand

    * Is Content a Strategic Product for Your Business? (Thinks Out Loud Episode 319)

    * Is "Content is King" Dead? (Thinks Out Loud Episode 306)

    * The Rebirth of Trusted Gatekeepers (Thinks Out Loud Episode 307)

    * The Biggest Risk to Your Business? Becoming a "Hidden Intermediary"

    * Danny Sullivan (technologist) – Wikipedia



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    • 21 min
    Digital Transformation is All About Customers (Thinks Out Loud Episode 323)

    Digital Transformation is All About Customers (Thinks Out Loud Episode 323)

    It’s no secret that we think about digital transformation, digital marketing, and ecommerce constantly here at Tim Peter & Associates and Thinks Out Loud. That’s what we do, after all. But sometimes, I wonder if whether sounds like we put too much emphasis on the "digital" or on the "e" in those topics. Because digital transformation isn’t about digital. It isn’t about technology. It isn’t about "e" anything. Digital transformation is business transformation. And business transformation is all about responding to how customers live their lives today. Simply stated, digital transformation is entirely about customers.

    Today, Thinks Out Loud puts its focus where it belongs: On your customers. Yes, customers adopt technology. And, yes, the market adapts to those changes. But how can you do that more effectively? How can you better understand the shift in customer behavior? How can you develop an agile mindset that allows you to adapt to a changing marketplace? And what won’t change for your business regardless of whatever technology comes next?

    In this episode of Thinks Out Loud, I examine these questions and try to offer some insights into ways you can think about the future of digital transformation, how your business can adapt to changes in the marketplace, and why digital transformation is all about customers.

    Here are the show notes for you.

    Thinks Out Loud Episode 323: Digital Transformation is All About Customers Headlines and Show Notes

    Show Notes and Links

    As always, here are the "regular" show notes, detailing links and news related to this week’s episode. Take note, there are a lot of links this week based on the wide-ranging discussion. Be sure to check out all those that matter for your business once you’ve given the episode a listen.



    * Timeline: The March to a Billion Users [Chart]

    * Smartphone users 2020 | Statista

    * One Billion Internet Users

    * The next billion users are the future of the internet

    * Internet – Our World in Data

    * A Year of Digital: The Pandemic, One Year On (Thinks Out Loud Episode 320)

    * We’re Living Through a Generational Shift to Digital (Thinks Out Loud Episode 317)

    * The Five Drivers of E-commerce and Digital Transformation for Your Business (Thinks Out Loud Episode 293)

    * a href="https://www.timpeter.com/?feed-stats-url=aHR0cHM6Ly93d3cudGltcGV0ZXIuY29tL2Jsb2cvZGlnaXRhbC10cmFuc2Zvcm1hdGlvbi1maXJ...

    • 24 min
    Where Digital Might Take Us Next (Thinks Out Loud Episode 321)

    Where Digital Might Take Us Next (Thinks Out Loud Episode 321)

    With all the changes we’ve lived through in the last year, it’s fair to ask where digital might take us next. Will the winding down of the pandemic lead to a radical resurgence of in-person, face-to-face encounters? Will it cause customers to cast aside their phones, tablets, and laptops in favor of interpersonal meetings? Or is digital more resilient? Has it introduced lasting changes in behaviors for customers and businesses alike?

    Here’s one last question: Why not both? The latest episode of Thinks Out Loud looks at all these questions about where digital might take us next. In particular, we look at why we’re living through a period of business transformation, not digital transformation, and what that means for your business this year… and beyond.

    Want to learn more? Here are the show notes for you.

    Thinks Out Loud Episode 321: Where Digital Might Take Us Next Headlines and Show Notes

    Show Notes and Links

    As always, here are the "regular" show notes, detailing links and news related to this week’s episode. Take note, there are a lot of links this week based on the wide-ranging discussion. Be sure to check out all those that matter for your business once you’ve given the episode a listen.



    * Who Wants ‘A Touch of Disney’? A Lot of People.

    * Subscription models to retail media: How is ecommerce changing right now? | Econsultancy

    * A Year of Digital: The Pandemic, One Year On (Thinks Out Loud Episode 320)

    * We’re Living Through a Generational Shift to Digital (Thinks Out Loud Episode 317)

    * LinkedIn: Top 15 In-Demand Jobs in 2021

    * How Google’s New Career Certificates Could Disrupt the College Degree (Exclusive) | Inc.com

    * Shopify’s Monster Year Highlights a Generational Shift to Digital (Thinks Out Loud Episode 318)

    * There’s No Going Back. You Can Only Go Forward (Thinks Out Loud Episode 312)

    * 4 Big Trends Shaping Your Business Next Year (Thinks Out Loud Episode 310)

    * AI and automation are linc...

    • 21 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Stuartbutler10 ,

Great job, Tim!

My favorite podcast at the moment. Definitely exercises my brain on a regular basis.

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