Thinks Out Loud: E-commerce and Digital Strategy Tim Peter

Generative AI like ChatGPT and Microsoft’s tools and Google’s Bard effectively drives the cost of producing content to zero. Who knows? Some of that content might even be decent. Content alone isn’t going to cut through.

What will? Humanity. Caring. Concern for your customer. Not just a brand. A human face. But who speaks for your business? Who speaks for your brand? This episode of Thinks Out Loud explores the human side of content and helps you understand who speaks for your business — and why that matters more than ever.

Want to know more? Be sure to check out the show notes and let us know what you think.

Big Digital Marketing Trends: Who Speaks For Your Business? (Thinks Out Loud Episode 377) — Headlines and Show Notes

Show Notes and Links



* Adobe Says Its New ‘Firefly’ AI Image Generator Doesn’t Steal Other People’s Art

* Adobe, Nvidia AI imagery systems aim to resolve copyright questions | Reuters

* My class required AI. Here’s what I’ve learned so far.

* Books published per country per year – Wikipedia

* The Single Biggest Myth in Digital: Content is Expensive (Thinks Out Loud Episode 275)

* What Connects TikTok and the Hub and Spoke Model of Digital? (Thinks Out Loud Episode 299)

* You Don’t Need a Website – Tim Peter & Associates

* Big Digital Marketing Trends: Customer Experience is Cool (Thinks Out Loud Episode 375)

* Big Trends: Does Marketing Have a Future? (Thinks Out Loud Episode 375)

* The Future is Already Here (Thinks Out Loud Episode 370)

* Revisiting Content Marketing in Action (Thinks Out Loud)

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All the latest tech and toys in digital marketing are always cool. ChatGPT? Cool. The new Bing? Cool. Many of the innovations that Google just announced? Also cool. But do you know what’s really cool? Customer experience. Yeah, that’s right, I said it: Customer experience is cool.

It’s not just cool, though. It’s great for your business. Sure, any new tech could have dramatic effects on your business in the long-term. And, yes, it’s not an either/or situation; generative AI and other machine learning tools will probably be part of your customer experience soon & mdash; if they’re not already.

But, customer experience matters more. And it matters today. How can you drive a better experience for your customers, right now? How can you help your customers accomplish their goals, today? And, how can you be cool too? That’s what this episode of the Thinks Out Loud podcast is all about.

Be sure to check out the show notes and let us know what you think. Cool?

Big Digital Marketing Trends: Customer Experience is Cool (Thinks Out Loud Episode 375) — Headlines and Show Notes

Show Notes and Links



* Customer Experience is Queen? What Does That Mean? (Thinks Out Loud Episode 190) – Tim Peter & Associates

* How Lively Demonstrates Customer Experience is Queen (Thinks Out Loud Episode Episode 339)

* Where Content, Community, and Customer Experience Meet (Thinks Out Loud Episode 346) – Tim Peter & Associates

* Big Trends: Does Marketing Have a Future? (Thinks Out Loud Episode 375)

* Big Trends: The Early Innings of AI in Marketing (Thinks Out Loud Episode 374)

* Revisiting "We Owe it to Our Customers to Make Their Lives Better" (Thinks Out Loud)

* The End of Google? (Thinks Out Loud Episode 372)

* Is ChatGPT Going to Steal Your Job? (Thinks Out Loud Episode 371)

* The Future is Already Here (Thinks Out Loud Episode 370)

* The Most Important Trends in Marketing 2023 (Thinks Out Loud Episode 369)

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With all the talk about artificial intelligence and machine learning and generative AI and such, it’s reasonable for marketers — especially those early in their careers — to ask, "Does marketing have a future? Is there a path to success as a marketing professional in the future?"

I won’t keep you in suspense. I’m fairly confident that the answer is yes. So much so, in fact, that it’s how I plan to continue spending my time and energy for at least the next decade.

That doesn’t mean that marketing will remain entirely the same. It doesn’t mean that you won’t have to grow your skills or that you won’t need to be open to change or that what "marketing" means down the road won’t be different than it is today. But… when has that ever not been the case?

Does marketing have a future? Do opportunities for future growth exist in the marketing profession? And, if so, what will that look like? That’s what this episode of Thinks Out Loud will try to answer for you.

Want to learn more? Then give a listen, review the transcript, and check out all of today’s show notes. Enjoy!

Big Trends: Does Marketing Have a Future? (Thinks Out Loud Episode 375) — Headlines and Show Notes

Show Notes and Links



* A Far Too Quick Look at the Metaverse, web3, and the Future of Digital (Thinks Out Loud Episode 349)

* The Most Important Trends in Marketing 2023 (Thinks Out Loud Episode 369)

* Big Trends: The Early Innings of AI in Marketing (Thinks Out Loud Episode 374)

* The End of Google? (Thinks Out Loud Episode 372)

* Is ChatGPT Going to Steal Your Job? (Thinks Out Loud Episode 371)

* AI Won’t Steal Your Job: Smart People Who Put AI to Work Will (Thinks Out Loud Episode 208)

* Will ChatGPT Kill Google? (Thinks Out Loud Episode 367)

* The Future is Already Here (Thinks Out Loud Episode 370)

* How to Build a Digital Team (Thinks Out Loud Episode 344)

* How to Build the Business Case for Digital in Your Budget (Thinks Out Loud Episode 353)

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You cannot escape talk of ChatGPT and large language models and AI in all its forms at the moment. The amount of ink, bits, audio, and video dedicated to the topic would make you think that it’s the biggest trend in the history of marketing. And, maybe… it is?

Maybe.

At the same time, we’re still in the early innings of AI in marketing. Yes, it’s a huge marketing trend. But, ChatGPT, for instance, was launched only 3 months ago. Microsoft unveiled “the new Bing” only three weeks ago. To claim that they’re the end-all, be-all, Alpha and Omega of digital marketing is, again, maybe just a touch premature.

Don’t misunderstand. I think AI in marketing is incredibly important. I think these tools will play a big role in how we execute our campaigns and tell our stories over time. I also think that, because we’re in the early innings, it’s far too soon to know all the ways these tools — and they are just another set of tools in our toolbox — will shape our world even a few years down the road.

Instead, we need to think about the “ships and shipwrecks” that AI in marketing will invent. We need to think of how we can get the greatest benefit, while also thinking about the downsides &mdash the shipwrecks — sure to come with our use of artificial intelligence. Most importantly, we need to think about our role and how we can use our passion, our intellect, and our humanity to create and connect… and not just turn everything over to the machines.

Want to learn more? Then give a listen, review the transcript, and check out all of today’s show notes. Enjoy!

Big Trends: The Early Innings of AI in Marketing (Thinks Out Loud Episode 374) — Headlines and Show Notes

Show Notes and Links

The Ship



* [Meta unveils a new large language model that can run on a single GPU [Updated] | Ars Technica](https://arstechnica.com/information-technology/2023/02/chatgpt-on-your-pc-meta-unveils-new-ai-model-that-can-run-on-a-single-gpu/)

* AI experts suggest 39% of time currently spent on chores could be automated within the next decade

* Nvidia predicts AI models one million times more powerful than ChatGPT within 10 years | PC Gamer

* Google announces major breakthrough that represents ‘significant shift’ in quantum computers | The Independent

* Microsoft tests ChatGPT for controlling robots • The Register

* Limitless Possibilities – AI Technology Generates Original Proteins From Scratch

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We’re more than halfway through the first quarter of 2023. The year is well on its way, but there’s also plenty of time ahead to decide what kind of year you want to have for your business — and what kind of year you want to give your customers. And that seems like as good a time as any to revisit the idea that we owe it to our customers to make their lives better.

Yes, we want to have an amazing year. Yes, I’m optimistic about your ability to do that. More than that, I’m a big believer in your ability to discover the possibilities that exist for your brand, your business, your customers, and your community. I’m endlessly hopeful about what we all can do — you, me, our teams, and all the people we interact with on a daily basis.

What else makes me hopeful about the future? What makes me so passionate about the possibilities that await us? That’s what this episode of Thinks Out Loud is all about.

Want to know more? Here are the show notes for you.

We Owe It To Our Customers to Make Their Lives Better — Headlines and Show Notes

Show Notes and Links

Here are this week’s show notes for Thinks Out Loud with links and news related to this week’s episode. Be sure to check out all the links that matter for your business once you’ve given the episode a listen.



* Quote by Hans Rosling: “People often call me an optimist, because I sho…”

* Is It Time for Digital Marketers to Move On to The Next Big Thing? (Thinks Out Loud Episode 360)

* Jim Collins – Concepts – The Stockdale Paradox

* Revisiting You Get to Make it Better (Thinks Out Loud)

* Why Would Anyone Want to Work For You? (Thinks Out Loud Episode 337)



Free Downloads

We have some free downloads for you to help you navigate the current situation, which you can find right here:



* Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving,

It’s time once again to take a look at the AGFAM’s earnings — Big Tech’s earnings — and see what we can learn from them. Is is that layoffs are the right way to run your business? Is it that digital is dying? Is it that the sky is falling and the economy is doomed? Nope, nope, and nope. None of those things.

What we learned from Big Tech’s most recent earnings is that digital continues to grow. We learned that “digital spend as a percentage of GDP is only going to increase." We learned that great technology only matters if you can back it up with great products. We learned that there’s plenty of uncertainty in the market, but plenty of reason for optimism as well. And, we learned that in uncertain times, little matters more than leadership.

Who’s doing a good job? Who’s struggling? And what does Big Tech’s earnings mean for your business? That’s what this episode of Thinks Out Loud is all about.

Want to learn more? Then give a listen, review the transcript, and check out all of today’s show notes. Enjoy!

What We Learned from Big Tech’s Earnings Q1 2023 (Thinks Out Loud Episode 373) — Headlines and Show Notes

Show Notes and Links



* The Sky is Falling for Digital… or Is It? Big Tech’s Earnings Q2 2022 (Thinks Out Loud Episode 357)

* Alphabet Investor Relations – Investor Relations – Alphabet

* Alphabet (GOOGL) Q4 2022 Earnings Call Transcript | The Motley Fool

* https://abc.xyz/investor/static/pdf/2022Q4_alphabet_earnings_release.pdf?cache=9de1a6b

* https://abc.xyz/investor/static/pdf/20230203_alphabet_10K.pdf?cache=5ae4398

* Microsoft (MSFT) Q2 2023 Earnings Call Transcript | The Motley Fool

* FY23 Q2 – Press Releases – Investor Relations – Microsoft

* SlidesFY23Q2.pptx

* Amazon, Google, Facebook, Apple and Microsoft Have a Secret Plan Right Now. Here’s Why You Should Care (Thinks Out Loud Ep...