32 min
Growing your Company using Brand Licensing The Third Growth Option with Benno Duenkelsbuehler and Guests
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- Entrepreneurship
After his first job as CPA at Arthur Anderson ended shortly after the Berlin Wall fell (fun story how that global event unleashed our guest’s entrepreneurial spirit at 1:01), Stu Seltzer became a licensing expert, first as executive at fashion house YSL, then in entertaining at Disney, and now as owner of licensing agency Seltzer Licensing Group and teaching at NYU. This episode offers a crash course in licensing (4:30-14:08), followed by insightful comments helpful to manufacturers or distributors who are asking “is licensing for me?” (answers starting at 16:51) – how does it work from a financial and operational perspective, after you figured out the market fit perspective. “Licensing makes a good product, great. It offers a sustainable competitive advantage” (is one of three key licensing principles Stu talks about, starting at 18:46).
After his first job as CPA at Arthur Anderson ended shortly after the Berlin Wall fell (fun story how that global event unleashed our guest’s entrepreneurial spirit at 1:01), Stu Seltzer became a licensing expert, first as executive at fashion house YSL, then in entertaining at Disney, and now as owner of licensing agency Seltzer Licensing Group and teaching at NYU. This episode offers a crash course in licensing (4:30-14:08), followed by insightful comments helpful to manufacturers or distributors who are asking “is licensing for me?” (answers starting at 16:51) – how does it work from a financial and operational perspective, after you figured out the market fit perspective. “Licensing makes a good product, great. It offers a sustainable competitive advantage” (is one of three key licensing principles Stu talks about, starting at 18:46).
32 min