Settler vs. Pioneer – lessons from a Cannabis Start-up The Third Growth Option with Benno Duenkelsbuehler and Guests

Despite (relatively minor) audio challenges, this turned out to be a great episode. If you ever moved from big “settler” company to “pioneer” work in a start-up, you know the difference between the two; if you’re considering the move, listen to Leah Bailey who talks thru her experience starting a Cannabis grower and vertically integrated premium brand, from 2 to 150 employees. Leah’s war stories are fascinating; her # 1 lesson at 15:39; my favorite part was getting to sense her attitude and approach, which we talked about at 17:20 as “attitude isn’t part of the thing, it isn’t most of the thing, but it is everything.” At 18:27 Leah says key to success is to build a team… that shares your “damn the torpedoes attitude”