94 episodes

Actionable strategies, business how-to's, and real-world advice from subject matter experts and entrepreneurs to help you grow, nurture, and sustain your business. Make more money by improving your leadership, project planning, and digital marketing. Learn the soft skills it takes to be successful. Hosted by Jen McFarland, Founder, Women Conquer Business.

Women Conquer Business Jen McFarland, Women Conquer Business

    • Management
    • 4.8, 20 Ratings

Actionable strategies, business how-to's, and real-world advice from subject matter experts and entrepreneurs to help you grow, nurture, and sustain your business. Make more money by improving your leadership, project planning, and digital marketing. Learn the soft skills it takes to be successful. Hosted by Jen McFarland, Founder, Women Conquer Business.

    Time Management with Jen McFarland

    Time Management with Jen McFarland

    Get the top 4 most important steps you can take TODAY to help you improve your time management. (Yes, even if you're still working from home!)

    • 15 min
    Resilient Leadership During Uncertainty

    Resilient Leadership During Uncertainty

    Let's build those resilience muscles! This episode is about how to lead with resilience during times of uncertainty. Here's what you'll learn:


    Find pieces of gold in the present landscape “the new normal”Expand your mind to expand your reachFocus on the things you can change (while staying out of busy-ness)Promotion in this strange, new world

    Things we mention:


    Marketing Rebellion by Mark Schaefer (book)


    Pervious episodes:


    Show up with Empathy & A Growth Mindset with Maria Ross


    Crisis Marketing with Jeremy Miller


    How to Implement Agile to Pivot Quicker with Rose Désauguste


    About Jen McFarland


    Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.


    Today, she is the founder of Women Conquer Business, a boutique firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. She's a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at jenmcfarland.com.

    • 19 min
    Show Up with Empathy and a Growth Mindset with Maria Ross

    Show Up with Empathy and a Growth Mindset with Maria Ross

    Founder, author, speaker, and brand strategist Maria Ross shares how you and your business can show up with empathy and a growth mindset, to pivot with spot-on messaging during challenging times.


    Learn about the intersection of empathy, business, and the current health and economic crisisWhy showing up will help you be remembered laterHow a growth mindset benefits business ownersLearn things you need to stop — and start — doing to be successful right nowHow to pivot and adapt your message based on your customer avatar (and what people are saying)

    Maria also appeared on episode #82, Why Empathy is your Business Edge with Maria Ross.


    Meet Maria Ross


    Maria Ross is the founder of Red Slice, a consultancy that advises entrepreneurs, startups, and fast-growth businesses on how to build an irresistible brand story and authentically connect with customers. She is a keynote speaker who regularly speaks to audiences on marketing and building an engaging brand story that drives growth and impact. She is the author of The Empathy Edge, Branding Basics for Small Business and The Juicy Guide Series for Entrepreneurs.


    Maria started her career as a management consultant with Accenture and went on to build marketing and brand strategies for multiple companies, including Discovery Communications, Monster.com, BusinessObjects (now SAP) and many other startups and technology leaders, before starting her own business. As a brand strategist, she has worked with brands such as Microsoft, Dropbox, Alteryx, and GSK, as well as many smaller leaders in niche industries. Maria has been featured in and written for numerous media outlets, including MSNBC, Entrepreneur, Entrepreneur.com, Huffington Post and Forbes.com


    Maria understands the power of empathy at both a brand and personal level: in 2008, six months after launching her business, she suffered a ruptured brain aneurysm that almost killed her. Her humorous and heartfelt memoir about surviving this health crisis, Rebooting My Brain, has received worldwide praise.


    Maria lives with her husband, young son, and precocious black lab mutt in the San Francisco Bay Area.


    Connect with Maria Ross


    Red Slice website


    LinkedIn


    Instagram


    Twitter


    Facebook


    About Jen McFarland


    Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.


    Today, she is the founder of Women Conquer Business, a boutique firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. She's a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at jenmcfarland.com.

    • 28 min
    How to Name Your Brand, Product or Service with Jeremy Miller

    How to Name Your Brand, Product or Service with Jeremy Miller

    Learn in detail how to name your brand, product or service. Great for small teams or solopreneurs — anyone who can't or doesn't want to hire a marketing team. 


    Interview with brand strategist and bestselling author, Jeremy Miller.


    This was recorded before coronavirus hit North America. Everything that he teaches in his book is applicable today. Why?


    Because if you're pivoting your business, you probably have new products and services you need to name.


    And this podcast episode will help you with that. Big time.


    Listen to Crisis Marketing with Jeremy Miller


    Don't miss Jeremy's take on marketing, branding, and growing your business during COVID-19, https://www.jenmcfarland.com/crisis-marketing/


    About Brand New Name (book)


    Whether you are naming a company, product, service, or even an idea — choosing a brand name is one of the most important business decisions you will make. A brilliant name defines your brand, and it can shape the future of your business. Brand New Name is a proven, step-by-step process to create an unforgettable brand name. It shows you how to name, or rename, anything. The process is simple and strategic. Anyone can do it! You will discover how names persuade people and get stuck in their minds, and the origin stories of iconic brands. Brand New Name brings together a practical how-to guide with loads of examples and inspirational stories so you can create a name that you will be proud to own.


    About Jeremy Miller


    Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.


    About Host Jen McFarland


    Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.


    Today, she is the founder of Women Conquer Business, a boutique firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. She's a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at jenmcfarland.com.

    • 27 min
    Crisis Marketing with Jeremy Miller, Brand Strategist & Bestselling Author

    Crisis Marketing with Jeremy Miller, Brand Strategist & Bestselling Author

    We discuss crisis marketing with brand strategist and bestselling author, Jeremy Miller.


    We visit about how the 2008 financial crisis reshaped and grew his family's recruiting business, and how it's helped him guide businesses through today's crises.


    If you'd like to learn more about how to adapt your business to the current health and financial crisis and the best ways to market your business during this crisis, you are in the right place.


    You'll learn how:


    Jeremy grew is family's recruiting business during the 2008 Great RecessionImportant it is to be helpful (and check your ego) right nowCritical it is to create and launch products quicklyBusiness owners choose between closing, hibernating and innovating during this crisisTo market your products without being icky

    About Jeremy Miller


    Jeremy Miller is a brand strategist and bestselling author. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.


    Jeremy’s path into branding wasn’t traditional. He fell into it out of necessity. After watching his family’s business nearly hit rock bottom, he was forced to take a hard look at the way the company was run and at their industry as a whole. Jeremy realized it wasn’t his sales people or marketing processes that were failing, it was the brand: their customers couldn’t distinguish them from anyone else. This insight caused him to rethink, reposition, and rebrand the business. The strategy worked, and within a year the company turned the corner and rocketed into growth mode. And in 2013 Jeremy sold his family’s business to focus exclusively on what he does today: build brands.


    It was this experience that compelled Jeremy to embark on a decade-long study of how companies grow recognizable, memorable brands. He and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands.


    Jeremy’s first book, Sticky Branding, is a branding playbook for how small- and mid-sized companies challenge the giants of their industry to grow their brands. It was a #1 Globe and Mail Bestseller. His next book is called, Brand New Name. It launches in October! The book provides a proven, step-by-step process to create an unforgettable name. It shows you how to name anything — a brand, company, product, service, or ideas — by unlocking the creative genius of teams.


    About Host Jen McFarland


    Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.


    Today, she is the founder of Women Conquer Business, a boutique firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. She's a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at jenmcfarland.com.


    Free Business Resources

    • 28 min
    How to Structure Your Day While Working from Home

    How to Structure Your Day While Working from Home

    We cover the top 5 things you can do to structure your day while working from home.


    This is a COVID-19 episode, so we are taking time to acknowledge the typical 'productivity best practices' don't apply — at least not entirely.


    Prepare to see yourself — and your work day — differently.


    Show Notes: https://www.jenmcfarland.com/structure-your-day/


    Have a question or a comment?


    Leave us an audio message and we will answer it on air: https://www.speakpipe.com/womenconquerbusiness


    About Jen McFarland


    Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.


    Today, Jen consults with business owners on leadership, strategic project planning, and digital marketing. She's a frequent guest speaker and trainer.


    If growing your business feels like rocket science, let’s fix that with these free business resources (https://www.jenmcfarland.com/free).

    • 21 min

Customer Reviews

4.8 out of 5
20 Ratings

20 Ratings

Corey Benschop ,

Perfect delivery

I really love the format of this show, keep it up!

CarrieSaum ,

Best In Biz

Great advice, women centered, fun to listen to, and the content is always spot on.

Laura Pennington ,

Love strong women business others

I love that this show is all about lifting other women up!

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