10 min

This A/B Test Led to a 269% Increase in App Revenue App Marketing by App Masters

    • Marketing

We all know that having a trial on your onboarding paywall increases conversions and revenue.

However, do you need to offer a trial once someone is in your app and using it?

Joining me is an App Masters Elite member who recently ran an AB test regarding disabling free trials after onboarding and so some amazing results.

A/B Test:

Segment A: Free trial was offered during onboarding and after onboarding if user didn't subscribe

Segment B: Free trial was offered during onboarding, but afterwards if the user want to try Premium, they had to pay (no free trial)

Read full write up on Twitter: https://twitter.com/wsidell/status/1517416801373630465

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training\

SPONSORS

Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. 

Get Started for FREE: https://www.helpshift.com/appmasters/

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************


---

Send in a voice message: https://anchor.fm/app-marketing-podcast/message

We all know that having a trial on your onboarding paywall increases conversions and revenue.

However, do you need to offer a trial once someone is in your app and using it?

Joining me is an App Masters Elite member who recently ran an AB test regarding disabling free trials after onboarding and so some amazing results.

A/B Test:

Segment A: Free trial was offered during onboarding and after onboarding if user didn't subscribe

Segment B: Free trial was offered during onboarding, but afterwards if the user want to try Premium, they had to pay (no free trial)

Read full write up on Twitter: https://twitter.com/wsidell/status/1517416801373630465

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training\

SPONSORS

Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. 

Get Started for FREE: https://www.helpshift.com/appmasters/

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************


---

Send in a voice message: https://anchor.fm/app-marketing-podcast/message

10 min