12 episodes

This Human Business is a podcast that explores the new movement to reassert the value of the human experience of commerce, in an age when an obsession with digital tools of automation has created a dangerous imbalance in the corporate world. The first season explores the use of mythology and storytelling craft to evoke emotional engagement, the role of rituals in the transformation of consumer experience and company culture, new radically human forms of thick market research that complement Big Data, human reactions to new business technologies, dark and hopeful visions of a business future, and the fluid opportunities for dynamic interactions with gender and identity in the business world. What if business could be more human?

This Human Business Jonathan Cook

    • Business
    • 5.0, 9 Ratings

This Human Business is a podcast that explores the new movement to reassert the value of the human experience of commerce, in an age when an obsession with digital tools of automation has created a dangerous imbalance in the corporate world. The first season explores the use of mythology and storytelling craft to evoke emotional engagement, the role of rituals in the transformation of consumer experience and company culture, new radically human forms of thick market research that complement Big Data, human reactions to new business technologies, dark and hopeful visions of a business future, and the fluid opportunities for dynamic interactions with gender and identity in the business world. What if business could be more human?

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

spdawson ,

A fantastic exploration of human experience in commerce

This podcast is a fantastic exploration of a push to reassert human experience in commerce, in the face of automation and digitization. Each episode focuses on a different dimension of how business relates to us as humans, and how we humans relate to businesses. It is a circle, and it can be beautiful.

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