This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs

Laura Sinclair
  • 5.0 (18)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs

"This Mother Means Business" is the ultimate podcast for ambitious entrepreneurs, mompreneurs, mom founders, and CEO moms juggling kids and startups. If you're a mom struggling to balance the motherload and business plans, this show is your lifeline. Host Laura Sinclair, a seasoned entrepreneur, marketing guru, and mother of two, dives deep into the nitty-gritty of building a thriving business while changing diapers, getting snacks, and dealing with the latest parenting drama. Weekly Episodes Tune in for a mix of: Expert Interviews: Gain insights and hear stories from successful mom founders who've been in your shoes.Solo Deep Dives: Laura shares her personal experiences and hard-won wisdom on topics like mom guilt, imposter syndrome, finding your people, and more.Practical Advice: Get actionable tips on everything from time management to marketing strategies.  This podcast doesn't sugarcoat the challenges of motherhood and entrepreneurship. Instead, it offers real talk, practical solutions, and a supportive community for moms who refuse to choose between their babies and their business dreams "This Mother Means Business" is your go-to resource for navigating the beautiful chaos of motherhood and entrepreneurship. Join Laura and a community of like-minded moms as you redefine what's possible in both motherhood and business.

  1. 1D AGO

    What It Really Takes to Grow a Profitable Product-Based Business with Heather Hird

    Running a product-based business isn’t for the faint of heart—and in this episode, Laura sits down with Heather Hird, a product business strategist who knows what it really takes to make it work. We talk all about the real behind-the-scenes of growing a product brand—how to find your true customer, why community matters more than ad spend, and why tracking your sales is non-negotiable if you want to scale. Heather shares her experience across multiple product-based ventures and gives honest advice about navigating funding, building brand awareness, and choosing the right revenue streams without burning yourself out. Whether you’re making jewelry, selling planners, or running an e-commerce shop, this episode is full of actionable insights. If you’re in the thick of building a product business or dreaming of launching one, this conversation is your permission to stop spinning in circles—and start building with strategy. In this episode you will hear: 00:00 — Introduction to product-based business insights 03:00 — Heather Hird’s personal journey and diverse business background 06:02 — The messy reality of starting and running a product-based business 08:48 — Why building community is essential for long-term brand awareness 12:01 — Prioritizing sales over funding (and why that matters) 15:09 — The role of in-person events in creating connection and momentum 18:09 — How to identify and market to your true customer 20:51 — Diversifying revenue streams and managing cash flow with intention 24:07 — Using events for both visibility and sales 26:56 — Finding the right markets and what to look for at events 30:08 — Final advice: ask hard questions and stay true to your values   Heather's Links: Instagram: https://www.instagram.com/alterationconsulting/ Website: https://www.alterationconsulting.com/ Join the Community: www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

    36 min

  2. 4D AGO

    How to Set Up Your Week For Success as a Mom and Entrepreneur

    In this solo episode, I dive deep into a topic that every mom entrepreneur can relate to—time management that actually works. I’m sharing the behind-the-scenes of how I radically shifted the way I structure my week to create more focus, flow, and freedom. From breaking up with traditional time blocking to fully embracing theme days, I unpack the system that's brought me (and my clients) serious relief and productivity. If you’ve ever felt like you're constantly bouncing between client calls, laundry, meal prep, and Instagram scrolls—with little to show for it—this one’s for you. I’ll walk you through the exact method I use to align my tasks with my energy, protect my boundaries, and build a schedule that supports both my business growth and my motherhood journey. Here’s what you’ll hear in this episode: [1:12] - Why traditional time blocking wasn't working for me  [2:25] - The realization that sparked a major schedule shift  [4:45] - The four core categories I use to organize my week  [7:05] - How I assign specific theme days: CEO Day, Call Days, Podcast Day, and Me Day  [9:29] - The hardest part of this system—and how I stay accountable  [10:55] - How this structure reduces my stress and helps me batch content ahead of summer  [11:55] - Why setting boundaries with your time is non-negotiable Links & Resources: Visit thismothermeansbusiness.com to explore programs and coaching support for mom entrepreneursFollow me on Instagram: @itslaurasinclairEnjoyed this episode? Be sure to follow, rate, review, and share it with another mompreneur who’s looking for smarter ways to build her business without burning out. Your support means the world! Join the Community: www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

    13 min

  3. JUN 12

    Breaking Patterns, Finding Purpose, and Creating Change with Bethany Marshall

    In this heartfelt and inspiring episode, Laura reconnects with her high school friend Bethany Marshall—now a marketing manager at Adidas and a certified life coach. Bethany opens up about her journey from corporate life and motherhood to discovering a deeper calling and building something of her own. They dive into what it means to feel unfulfilled even when everything looks good on paper, how our thoughts shape our reality, and why mindset work isn’t just “woo”—it’s science-backed. Bethany shares powerful tools to manage emotional overwhelm, retrain your brain, and finally prioritize what matters most. Whether you're building a business on the side, feeling stuck in autopilot, or just need a reminder that you’ve got this—this conversation is for you.   In this episode you will hear:  00:00 – Reconnecting After Years Apart  03:07 – Bethany’s Dual Life: Adidas by Day, Coaching by Heart  05:53 – Motherhood, Loss & The Awakening That Changed Everything  08:45 – The Power of Thought: Why Mindset Shapes Reality  11:52 – Tools to Manage Emotions & Shift Your Thinking  14:54 – Balancing It All: Kids, Career & a Coaching Practice  18:13 – How Mindset Impacts Health (Backed by Science)  21:08 – From Transformation to Sharing Her Gift  24:10 – A Pep Talk for Anyone on the Edge of Starting   Bethany's Links: Instagram: https://www.instagram.com/bethanymarshall_lmc/ Website: https://lifebydesign-coaching.ca/about/ Join the Community: www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

    33 min

  4. JUN 9

    How I'm Prepping My Business for Summer (And You Can Too)

    In this episode of This Mother Means Business, I’m giving you a real-time, behind-the-scenes look at how I’m setting up my business to thrive without me constantly at the wheel during the summer months. If you're craving more lake days, poolside hangs, and unplugged time with your kids—but still want to keep the momentum in your business—this one’s for you. I’m sharing the exact strategies I’m implementing to simplify, streamline, and actually enjoy a slow summer. From batching podcast episodes ahead of time to deciding on my “bare ass minimum” content strategy, this is a no-guilt, all-permission pep talk for moms and entrepreneurs who are dreaming of a summer that works for them—not against them. Timeline Summary [1:12] – The wake-up call that made me re-evaluate hustle culture in the summer  [3:47] – Why I’m committed to no launches, no chaos, and lots of lake time  [4:29] – My pre-summer strategy: batching content and giving myself Thursdays back  [5:50] – Defining my “bare ass minimum” for content and social media  [6:54] – Simplifying offers and doubling down on what really moves the needle  [8:15] – Delegation, automation, and letting go of control to protect my peace  [9:21] – The ultimate summer goal: a business that gives you more life, not less Links & Resources Want help building a summer-friendly business? Check out the support options in the show notes.Listen to the recent episode about how I structure my workweek and Thursdays as my podcast day.If this episode gave you the clarity or courage to simplify your summer strategy, I’d love it if you rated, followed, shared, or reviewed the show. Here’s to building businesses that support our lives—not the other way around!  Join the Community: www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

    12 min

  5. JUN 5

    Season-Proofing Your Business: Motherhood, Content & Saying No with Rebecca Stanisic

    In this episode of This Mother Means Business, Laura is joined by the incredible Rebecca Stanisic—writer, speaker, digital strategist, and fellow entrepreneurial mom. We dive into the beautiful chaos of motherhood and what it really looks like to build a business that evolves alongside your life. Rebecca shares how her business has grown and shifted through different seasons of parenting, and why she believes content creation should be intentional, flexible, and totally aligned with your capacity (not your comparison trap). If you’ve ever felt overwhelmed by all the “shoulds” in motherhood or marketing, this conversation is your permission slip to slow down, simplify, and trust your pace.   In this episode you will hear: 00:00 – Navigating Motherhood and Entrepreneurship 10:11 – The Evolution of Business During the School Years 19:42 – Season-Proofing Your Business Model 25:27 – Creating Content in a Noisy Online World 32:45 – Growth, Change, and Giving Yourself Grace   Rebecca's Links: Instagram: https://www.instagram.com/bitofmomsense/ The Ten Count Podcast: https://podcasts.apple.com/gb/podcast/the-ten-count-content-creation-tips-for-entrepreneurs/id1744729258 Website: https://www.rebeccastanisic.com/ Join the Community: www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

    35 min

  6. JUN 2

    Feeling Stuck? Here’s How to Shift Into Action and Love Your Business Again

    In this episode of This Mother Means Business, I dive into a DM that hit close to home. A community member shared something that, honestly, I hear way too often: "I don’t think I like my business anymore." If you’ve ever felt stuck, overwhelmed, or wondered if you secretly resent your own business, this episode is for you. I’m breaking down what might really be going on beneath those feelings and how to uncover whether it’s the work you dislike—or just your business model. From identifying misalignments to redesigning your business so it actually supports your life (not drains it), this is your permission slip to pivot, rebuild, and thrive. Timeline Summary [0:40] - The DM that inspired this episode: "I don’t think I like my business." [2:17] - Unpacking the difference between hating your work and disliking your business model [3:50] - Signs your business structure might be draining you [5:45] - The power of asking: "What would my perfect day look like?" [6:54] - Real talk: You're allowed to pivot and rebuild a business that works for you [8:10] - How to start making aligned changes and build sustainable income streams [9:00] - CEO mindset shifts and removing yourself from the minutiae [9:50] - The key question: If money were no object, how would you run your business? Closing Thoughts If this episode resonated with you, please follow, rate, and leave a review. It helps other amazing moms find this show. And if you're ready to rebuild your business so it lights you up again, I’m here to help. Thanks for listening – see you in the next one! Join the Community: www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

    10 min

  7. MAY 29

    How Motherhood Sparked a Tween Fashion Brand with Purpose with Traci Channer

    In this inspiring episode of This Mother Means Business, Laura Sinclair sits down with Traci Channer, founder and CEO of The Decided Collection, a pajama brand designed especially for tween girls. What began as a passion project inspired by her daughter quickly evolved into a full-blown business. Traci shares how she went from working in corporate America to becoming a first-time entrepreneur—and how that shift brought both challenges and fulfillment. The two dive into real talk about navigating motherhood and business, the importance of community support, and the often-overlooked complexities of building a product-based brand (spoiler: tariffs are no joke). Whether you're dreaming of launching your own business or simply love a story about following your gut, this episode is packed with relatable moments, candid lessons, and a whole lot of heart.   In this episode you will hear:  00:00 – Meet Traci Channer & Her Entrepreneurial Story  05:10 – From Corporate America to Starting a Brand  10:11 – Why Community Matters in Business  15:45 – Balancing Family Life & Business Ownership  20:01 – Designing Pajamas That Tween Girls Actually Love  24:21 – What No One Tells You About Manufacturing  27:57 – Entrepreneurship Lessons You’ll Keep Coming Back To   Traci's Links: Instagram: thedecidedcollection Website: http://www.decidedco.com Join the Community: www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

    34 min

  8. MAY 26

    Learning to Let Your Business Roll with Your Season of Motherhood

    If you’ve ever looked at someone else’s business or life and thought, “Why can’t I keep up?”—this episode is for you. I’m diving deep into the myth that we should all be moving at the same pace, achieving the same things, and operating with the same capacity, regardless of the season of life we’re in. Spoiler: We shouldn't, and that’s more than okay. After a conversation with a fellow mama at a storytelling event, I was reminded just how easy it is to fall into the trap of comparison—especially when we’re building a business while raising little humans. In this solo episode, I unpack what it means to honor the season you’re in, why your business needs to evolve with your life, and how to redefine success without guilt. This is your permission slip to breathe, pause, and grow on your terms. ⏱️ Episode Timeline: [1:28] – A heartfelt moment at a storytelling event sparks this entire episode  [2:22] – The difference between “chapter one” and “chapter two” of motherhood  [4:10] – Why comparing your season to someone else’s is a recipe for burnout  [5:51] – We don’t all have the same 24 hours—here’s why that matters [7:15] – How to redefine success based on the season you're in [8:40] – Energy-based planning: A game-changer for moms in business [9:55] – Delegation, boundaries, and the courage to press pause [10:45] – Building a business that includes your kids, not one that pretends they don’t exist You're not behind. You’re just in a different season—and that season is worthy of being honored. If this episode gave you the permission you didn’t know you needed, please share it with a fellow mama, rate the show, follow, and leave a review. Your support means the world and helps more women find these conversations. See you in the next episode! 💛 Join the Community: www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

    12 min
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5
out of 5
18 Ratings

About

"This Mother Means Business" is the ultimate podcast for ambitious entrepreneurs, mompreneurs, mom founders, and CEO moms juggling kids and startups. If you're a mom struggling to balance the motherload and business plans, this show is your lifeline. Host Laura Sinclair, a seasoned entrepreneur, marketing guru, and mother of two, dives deep into the nitty-gritty of building a thriving business while changing diapers, getting snacks, and dealing with the latest parenting drama. Weekly Episodes Tune in for a mix of: Expert Interviews: Gain insights and hear stories from successful mom founders who've been in your shoes.Solo Deep Dives: Laura shares her personal experiences and hard-won wisdom on topics like mom guilt, imposter syndrome, finding your people, and more.Practical Advice: Get actionable tips on everything from time management to marketing strategies.  This podcast doesn't sugarcoat the challenges of motherhood and entrepreneurship. Instead, it offers real talk, practical solutions, and a supportive community for moms who refuse to choose between their babies and their business dreams "This Mother Means Business" is your go-to resource for navigating the beautiful chaos of motherhood and entrepreneurship. Join Laura and a community of like-minded moms as you redefine what's possible in both motherhood and business.

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