This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

I must confess. In addition to staying on top of the latest content marketing trends, I also appreciate the football talk. As a non-sports person in a heavy sports state (Mass.), I can keep up with work conversations and still add in that marketing spin. Robert and Joe do a great job leveraging their years of experience to help paint a full picture on what’s happening in the marketing industry. I am a long-time listener because of their awareness of trends, willingness to experiment, and authenticity in sharing successes and lessons-learned.

I love marketing news, ideas and trends. I want to love this podcast, and did for a year. Then the election happens and the sheer amount of political complaining that has nothing to do with marketing is just staggering since the election. I don’t care. You guys hate Trump. I really could care less. I skip ahead every time, but its just goes on and on lately and its only opinions on politics. 15 minutes now? Who cares? Go to 404 Media or Gary V or someone else.

Pull up a barstool while 2 expert media and marketing practitioners, Robert Rose and Joe Pulizzi- authors of "Killing Marketing", and other books together and separately including "Content Inc.", "Experiences", and many more.. Talk about football. Don't worry, it won't last too long (if you don't like American football, you'll survive, but you've been warned) and then you'll get a run down of the latest media and marketing news and analyses... But the real value comes from their take on the implications of what is happening. They get under the surface and into not just what is happening, but why, and what it means. The strategies, the technologies, the trends..and they are not afraid to go out on a limb, dare to forecast the future and be wrong...or right. It's a great ride and you'll be sharper when you get back to your job Monday.

I heard Joe’s visit with Michael Stelzner podcast and decided to seek out more. Subscribed and have been enjoying episodes regularly and relistening to many. They educate me on so many aspects of marketing. Their stories of family life add a lot also. Thanks Robert and Joe.