268 episodes

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

This Old Marketing Joe Pulizzi & Robert Rose

    • Marketing
    • 4.8 • 141 Ratings

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

    Guess What? Advertising Is Rising (and Growing)

    Guess What? Advertising Is Rising (and Growing)

    Is the biggest part of a paid advertising budget with influencers now? The boys think not.
    Science seems to think that the web can survive without advertising. If so, there are huge opportunities for ungated media sites. And...it really doesn't matter what browser you advertise on.
    In social audio news, Discord launches their own Clubhouse. So will Facebook. And with Microsoft not buying Discord, who will?
    Breaking news: Apple will offer revamped podcast subscriptions and help drive podcaster revenue. Good? Probably not for the creator middle class.
    In rants and raves, Robert comments about Apple's big iOS launch, while Joe talks about being indispensable. In M&A news, the Seven Lakes Insider sells to The Pilot newspaper.
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    • 1 hr 1 min
    DraftKings Develops Content Marketing Playbook

    DraftKings Develops Content Marketing Playbook

    DraftKings hires a chief media offer, kicking off their formal program for content marketing and into actually buying media companies.
    The latest Pew social media research is out. What do we think? Facebook might be in trouble. Oh, and Americans hate social media but are addicted to it.
    The boys also discuss a rather lengthy article about the staying power of Clubhouse. Can the thrill continue?
    And mostly rants this week. Joe rants about YouTube's creator newsletter while Robert rants about IBM's new spinoff and P&G's Chinese data mystery.
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    • 1 hr 8 min
    Clubhouse Worth $20 Billion?

    Clubhouse Worth $20 Billion?

    Well, there's a new Facebook data leak, and Facebook is blaming users instead of taking responsibility. The good news? Facebook is updating their feeds so you can have more of what you want. Will it matter? Probably not.
    Clubhouse, the social audio unicorn, is now speculated at being worth $4 billion dollars. Robert thinks less. Joe thinks more.
    Clubhouse is also adding creator payment options. Robert is still not happy.
    Joe raves about Topps Trading Cards announcement that they are going public via SPAC, while Robert slams on The Drum for possibly the worst article ever written.
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    • 1 hr 7 min
    LinkedIn & Spotify Get Into Social Audio Game

    LinkedIn & Spotify Get Into Social Audio Game

    I know, it's hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opensea.
    The social audio battle continues this week, with Spotify buying social radio player Betty Labs, while LinkedIn is about to release their own version of Clubhouse.
    And guess what? Medium is pivoting again. This time, they are looking at a Substack model.
    Rants and raves include a rant from Joe about Substack's $650 million valuation, while Robert rants about marketers only focusing on numbers.
    This week's sponsor: Dialogue
    Ecommerce businesses are faced with intense competition to lure shoppers into their web shops. Once those shoppers have finally arrived – thanks to expensive marketing and advertising campaigns – the ‘battle has just begun’. Now you need to keep your shoppers engaged and interested, providing them with a shopping experience that is personalized and, yes – fun! – in order for them to fill their cart and check out, rather than bounce away to competitors. It’s a tall order, and ecommerce businesses need all the help they can get. Enter Dialogue, an AI-powered personalization platform that autonomously creates the ideal buyer journey for every shopper, in real time. Dialogue peppers the buyer’s journey with highly engaging interactions. The AI engine meets the shopper in every point of the journey with personalized product recommendations and relevant content that perfectly fit the shopper’s intent and browsing patterns to hit all the coveted ecommerce KPIs: increased average order value, conversion rate, time on site, and retention. Dialogue’s secret sauce is its conversational and witty tone that engages shoppers and elevates their experience.
    https://nowdialogue.com/
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    • 1 hr 6 min
    Yahoo Plus Nothing While MEL Goes Belly Up

    Yahoo Plus Nothing While MEL Goes Belly Up

    Bid on the first This Old Marketing NFT - Episode #1 now...proceeds going to charity.
    In this episode, Verizon announces the launch of a robust Yahoo Plus. All we can say is "ouch."
    Roku continues its Quibi-filled dominance by announcing a marketing services group that might actually work.
    The New York Times puts down its virtual foot on reporter side gigs. The boys wonder how that happened.
    And finally, MEL magazine from Dollar Shave Club goes belly up...but can you actually sell a custom magazine? I guess we will find out.
    In rants and raves, Joe raves about Microsoft's decision to buy Discord, while Robert comments on NBC's new platform, NewsPassID and how the big three continue to steal almost all advertising dollars.
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    • 1 hr 5 min
    Charmin's NFT Jumps the Shark

    Charmin's NFT Jumps the Shark

    The Oscars are back and guess what? Netflix absolutely crushed it (and yes, we called it years ago).
    Facebook is launched a new creator model for writers and journalists that is truly seductive, and will work for inhibiting creators from developing out their own platforms.
    In NFT land, Charmin has developed an NFT(P) that is sure to kill the entire NFT market (kill as in bad, not good).
    In rants and raves, Joe raves about Google's career certificate program launch while Robert rants about AT&T and net neutrality.
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    • 1 hr 6 min

Customer Reviews

4.8 out of 5
141 Ratings

141 Ratings

Kevin Christie II ,

Leave the politics out

Love the show, love them, love their marketing knowledge. I just wish they would leave the politics out of it. Becoming a bit much. Still amazing info to be had from this show though.

mewzikgirl ,

Marketers, you need this in your life

I cried tears of sadness when the podcast ended and cried tears of joy when Joe & Robert triumphantly returned! This is a MUST listen for any marketer, even if you don’t work directly in content marketing. The insights go far deeper than content. The hot takes on business strategy, tequila and Tito’s are top notch. I kid, I kid. 🤣 But seriously, know this podcast makes me a better marketer and I’d be shocked if it couldn’t do the same for you.

FredMac43 ,

Best Marketing Podcast out there!

These guys are the tip of the spear, and my North Star when it comes to content marketing. Incredibly insightful and sophisticated. I always take away valuable insights that I can apply to business. I’ve listened to every episode...I’m addicted :)

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