105 episodes

Weekly podcast on the latest news in the world of location-based marketing

Location Weekly Asif Khan

    • Marketing

Weekly podcast on the latest news in the world of location-based marketing

    Location Weekly - Episode 448

    Location Weekly - Episode 448

    New chapter announcements, an exclusive interview from NRF and some important birthday celebrations… Location Weekly is once more, full of interesting news.
    This week, we start off with TourByLocal getting $25M to match tourists with 4000 guides in 162 countries, Albertsons launching Pinterest-Powered In-Store mobile recipes and Google buying Pointy to boost brick&mortar retail.
    After the Worldline interview from NRF, we continue with news from our 2 member companies: Gimbal giving mobile users control over their location data and Delta reducing travel stress with updated app features.
    You are already looking forward to the podcast now, aren’t you? So listen to Location Weekly and please share your comments with us afterwards!

    • 38 min
    Location Weekly - Episode 447

    Location Weekly - Episode 447

    Kicking off the new year with exciting news from various industries.

    This week, our podcast starts with a new app for location based tool rental Leveld, Canada Goose creating store experience with snow and ice and JP Morgan Chase offering DashPass to premium cardholder members.

    We continue with a groundbreaking step from the longest running musical of broadway, the famous Phantom of The Opera becoming the 1st in the industry to leverage Alexa, Earth Fare going with Mood Media for upgraded digital signage and Sprint & Wirecard teaming-up on IoT payments.

    Well, a busy week for location based marketing is never a surprise and Location Weekly is once again here to update you on all that is going on. Click the link in bio and do not forget to let us know what you think after you listen!

    #locationweekly #locationbasedmarketing #podcast #location #locationdata #marketing #digitalmarketing #customerexperience #POS #digitalsignage #IoTpayment #PhantomofTheOpera #broadway #musical

    • 27 min
    Location Weekly - Episode 446

    Location Weekly - Episode 446

    Are you curious about the future?

    2019 was a highly interesting year for location based marketing but 2020 is going to be even more thrilling!

    This week, we are talking about our expectations and predictions on location based marketing. We know you will not miss this episode but also please let us know about your thoughts after you watch the show!

    • 34 min
    Location Weekly - Episode 445

    Location Weekly - Episode 445

    Location Weekly Episode #445 is ready for you to keep yourselves up to date over the holidays. Starting with a very interesting discussion on the New York Times article "One Nation, Tracked". We are also talking about Uber Works launching in Miami, the team-up of Amazon, Apple and Google to make smart homes interoperable, and Goodwill reaching 1.4M mobile devices with location-data via Teemo.

    So many new discussions rising around location based marketing and so many moves from the world’s biggest companies. Subscribe to Location Weekly to always be one step ahead of the game.

    • 38 min
    Location Weekly - Episode 444

    Location Weekly - Episode 444

    Location Weekly has a new episode up and ready for you to tune in! This week we're discussing DeliveryHero buying Woowa Brothers for $4B, Mad Systems being granted a patent for location-based facial recognition platform, Lyft entering the car rental market for $35/day, Walmart teaming with Digimarc to make its print toy catalogue shoppable, Google focusing on local and PlaceIQ & FourthWall Media partnering to link TV ads with in-store visits.   

    Once again, there is a lot going on with location based marketing! With Location Weekly, you can follow the hottest trends In location- based marketing news. Check out Location Weekly Episode #444 and stay updated!

    • 22 min
    Location Weekly - Episode 443

    Location Weekly - Episode 443

    THE LBMA PODCAST GETTING READY FOR 2020!  Your favourite podcast show, This Week In Location Based Marketing is getting ready for the new decade with its new name and design!  

    LOCATION WEEKLY is now the new name of THE LBMA podcast. And it is still full of all the exciting news from the location marketing world.  

    In this week's episode we're discussing the New York Times location-based air pollution AR visualization, Bandit taking us to mobile order ahead only for coffee, Dentsu Aegis Network India launching hyperlocal insights tools for OOH, Mood Media combining divisions to crate Technomedia, Chick-fil-A wanting people to spend time together this holiday season, and the Salvation Army unveiling donations via Apple Pay & Google Pay.  

    So much happened this week revolving around location, that you'll want to know all about it from the experts. Tune in now to listen to Location Weekly, Episode 443 to get all the details and insights.

    • 28 min

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