Thor Ernstsson: How To Use Data Science for Stronger Relationships
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Thor Ernstsson is the CEO of Strata, a company that helps customers invest in their networks, no matter how busy they are. Strata enables intelligent outreach recommendations that strengthen professional relationships. With their easy to use platform, clients become more thoughtful and helpful to the most important people in their network.
Thor is also the founder of Feedback Loop, which companies use to build real time feedback loops with their target markets. Basically customer development delivered at scale. Used by half of the F100 as well as some of the best tech companies around. Thor previously served as CTO of Audax Health and lead architect at Zynga where helped build up Zynga's first remote studio. Thor and the team at Zynga created and released Frontierville as the company's most successful product launch at the time.
Thor Ernstsson´s LinkedIn: https://www.linkedin.com/in/thorernstsson/
Thor Ernstsson´s Twitter: https://twitter.com/ThorErnstsson
Thor Ernstsson´s Website: https://www.strata.cc/
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Here’s the timestamps for the episode:
(00:00) – Introduction
(01:24) – It starts in the very beginning in rural Iceland. I grew up on the Northern coast of Iceland, in a little fishing village. We're about 450 people in technology there, which is a little bit different than how we think of it today. But, in a roundabout way, we ended up in New York, 20 years in the US and 10 in New York and absolutely love it here. And the reason is primarily that there's so much creative energy around, exactly your topic.
(03:34) – So what we were doing at Feedback Loop, the core of it is really you take a business question: Is this going to work, for example. Which is not a well-formed research question. So we have to translate it into the intent of the question. What you're intending to do is assess functionality or competitors features or price point or messaging or whatever it is.
(07:13) – Because, even though you can only juggle in your mind, let's just say 150, and the number is a bit fuzzy, but let's say that it is 150. You interact with thousands of people throughout your career, and you go to a conference and you meet a bunch of great, interesting people that you want to stay in touch with. You have coworkers that you may have worked with five years ago, 10 years ago, doing either something really fascinating and you want to stay in touch, or they're just friends and you liked interacting with them and you want to stay in touch.
(10:10) – Most people, when they first think about it, they're like: I want more out of my network. But when we interview, especially the more senior, and we interview people, what we learn is the same thing over and over. It's not that they want to get something out of their network. It's not that they want to know who they should reach o