Thought Leader Club | Building Thought Leadership as a Solo Entrepreneur, Personal Brand, & Content Creator

Cheryl Lau
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Thought Leader Club | Building Thought Leadership as a Solo Entrepreneur, Personal Brand, & Content Creator

What if your thought leadership wasn’t predicated on the prestige of your credentials, but is instead based on whether you build a compelling body of work with those brilliant ideas, thoughts, and stories of yours? Even if you experience self-doubt or imposter syndrome, building thought leadership is a skill that all entrepreneurs and creators have the potential to hone. What makes this show unique from other business education podcasts is the focus on taking ownership of your own learning and development, being open to the discomfort of being a beginning again, and committing to putting in the reps to build a body of work. It also highlights the lived experience of many entrepreneurs and creators from all over the world, and how they navigate parental, cultural, and societal expectations while building thought leadership and pursuing an unconventional path. Sometimes, creating a life that you're proud of is NOT what others expect of or want from you. This podcast exists to empower entrepreneurs and creators to stand firm when pursuing what they truly believe in and always take full responsibility for their decisions and actions. And the first step to do this is to become recognized for your thought leadership ✨✨✨

  1. 4 NOV

    193. Stretching Your Capacity and Creating More Opportunities (as a Podcaster, Creator, or Entrepreneur)

    On episode 193 of The Thought Leader Club Podcast:  - Delivering on what you said yes to - Growth is uncomfortable - Stretching your capacity and creating more opportunities     💻 FREE STRATEGY AUDIT 💻   Thought Leadership Strategy Audit - Audit the 9 parts of your thought leadership strategy - Identify the specific areas you can improve on to build a substantial and compelling body of work   Get the free audit: https://cheryltheory.com/audit  ✨ WORK WITH CHERYL ✨   COWORK & CHILL with Cheryl (CCC) - A personalized and strategic 1:1 content creation experience  Becoming recognized for your thought leadership starts with having a substantial, compelling, and consistent body of work. In CCC, you’ll get in-depth feedback on not just the content you’re writing during our coworking session, but also how this piece fits into your body of work and thought leadership strategy at large.    For the program details: https://cheryltheory.com/ccc  To book a discovery call: https://cheryltheory.com/discovery    👀 Looking for something more custom? Cool beans. Let’s schedule a discovery call and explore the details. Book your call here: https://cheryltheory.com/discovery  🌏 LET’S STAY CONNECTED 🌏   Website: https://cheryltheory.com Instagram: @cheryltheory   LinkedIn: @cheryllau Email: hello@cheryltheory.com

    27 min

  2. 28 OCT

    192. Saying Yes to an Opportunity Even If You Aren't Qualified (as a Podcaster, Creator, or Entrepreneur)

    On episode 192 of The Thought Leader Club Podcast:  - Saying yes to an opportunity even if you don’t think you’re qualified - When practical obstacles get in the way of an opportunity you want - Filling in your own gaps and being proactive with your learning and development     💻 FREE STRATEGY AUDIT 💻   Thought Leadership Strategy Audit - Audit the 9 parts of your thought leadership strategy - Identify the specific areas you can improve on to build a substantial and compelling body of work   Get the free audit: https://cheryltheory.com/audit  ✨ WORK WITH CHERYL ✨   COWORK & CHILL with Cheryl (CCC) - A personalized and strategic 1:1 content creation experience  Becoming recognized for your thought leadership starts with having a substantial, compelling, and consistent body of work. In CCC, you’ll get in-depth feedback on not just the content you’re writing during our coworking session, but also how this piece fits into your body of work and thought leadership strategy at large.    For the program details: https://cheryltheory.com/ccc  To book a discovery call: https://cheryltheory.com/discovery    👀 Looking for something more custom? Cool beans. Let’s schedule a discovery call and explore the details. Book your call here: https://cheryltheory.com/discovery  🌏 LET’S STAY CONNECTED 🌏   Website: https://cheryltheory.com  Instagram: @cheryltheory   LinkedIn: @cheryllau Email: hello@cheryltheory.com

    28 min

  3. 27 OCT · CONTENIDO EXTRA

    COWORK & CHILL WITH CHERYL - A personalized and strategic 1:1 content creation experience

    COWORK & CHILL with Cheryl (CCC) - A personalized and strategic 1:1 content creation experience Becoming recognized for your thought leadership starts with having a substantial, compelling, and consistent body of work. In CCC, you’ll get in-depth feedback on not just the content you’re writing during our coworking session, but also how this piece fits into your body of work and thought leadership strategy at large. For the program details: https://cheryltheory.com/ccc To book a discovery call: https://cheryltheory.com/discovery

    12 min

  4. 22 OCT

    191. Quit Story: Building Asian Wander Women, a Global Community of 2300+ (Emily Fang)

    How does someone go down the unconventional career path of building a global community of over 2300+ entrepreneurial and creative women from the Asian diaspora? That is what Emily Fang unpacks on episode 191 of The Thought  Leader Club Podcast as part of the “Quit Story” series.   Topics we touch on include: Feeling not good enough but still proactively take steps to try new things and create your dream life  The challenges and failures while building the Asian Wander Women global community  Finding support and continuing to move forward when your loved ones don’t support your decisions    About Emily: Emily is the Co-Founder of Asian Wander Women Media and community, a tight knit Facebook group of 2300+ entrepreneurial and creative women from the Asian diaspora. Many are remote entrepreneurs, coaches, creators, and more. She is also known as The Fang Girl, a content creator on YouTube that talks about travel and remote work, with the belief that working abroad or building a business is similar to a self-guided MBA. She previously worked at Google, OmniSci, and Stripe building online communities and running operations. Nowadays, she rotates her time between Taipei and San Francisco.   Connect with Emily: YouTube: https://www.youtube.com/@TheFangGirl Instagram: https://www.instagram.com/emilyifang Asian Wander Women Community: https://www.facebook.com/groups/asianwanderwomen

    48 min

  5. 20 OCT

    190. Quit Story: "No More Bosses" - How to Make Solopreneurship Work for You (Adrian Tan)

    What do you do if an interviewer expresses concern over your personal brand on LinkedIn? This was the final nudge Adrian Tan needed to big farewell to the corporate world. In Adrian’s words: “After spending a decade running my own businesses, I realised I'd become virtually unemployable.” That is a taste of the conversation we had with Adrian Tan on episode 190 of The Thought  Leader Club Podcast as part of the “Quit Story” series. Topics we touch on include: What does it mean to be “unemployable”? How does someone know if solopreneurship is the right path for them? The honest reality of being your own boss: Adrian’s highs and lows with self-employment Building a personal brand on LinkedIn and practical tips on positioning yourself on LinkedIn    About Adrian:   Adrian Tan is the author of the Amazon SG Bestseller No More Bosses—The Journey to Sustainable Self-Employment. A father of four and owner of two dogs, he is also a prominent HR Key Opinion Leader and B2B marketing expert with over 20 years of experience. Adrian is the founder and Chief Market Strategist of Marketing Sumo, a B2B marketing agency focused on serving HR tech companies. He previously co-hosted the “Work It” podcast by CNA, a popular career-focused show. Currently, he hosts “The Adrian Tan Show,” a podcast where he interviews people shaping the future of work. Through his website, adriantan.com.sg, he shares insights on self-employment and how to navigate modern work.   Connect with Adrian:   LinkedIn: https://www.linkedin.com/in/adriantanck/ 📖 No More Bosses: https://amzn.asia/d/bWBjfYH Spotify: https://open.spotify.com/show/2db5aN9xKxaTEFQDibzwNm?si=RyEixbmxRQCCUvPvcQGFrA YouTube: https://www.youtube.com/@adriantan18  Instagram: https://www.instagram.com/tanadrian18/ Facebook: https://www.facebook.com/adtan/ Marketing Sumo: https://marketingsumo.co/

    51 min

  6. 15 OCT

    189. Work in Progress: Growing a LinkedIn Personal Brand & Newsletter On Top of a Well-Balanced Life (Nicholas Braman)

    How does a corporate professional leverage LinkedIn and a newsletter to set themselves up for more career opportunities? That is what Nicholas Braman explores with us on episode 189 of The Thought  Leader Club Podcast as part of the “Work in Progress” series. Topics we touch on include: What it looks like to build a presence on LinkedIn and write a weekly LinkedIn newsletter for reasons NOT related to growing a business  Building thought leadership on LinkedIn  Being consistent on LinkedIn while maintaining a well-balanced life outside of work   About Nicholas: I'm Nicholas Braman, a Korean-American who grew up in Seattle and has lived in Asia for a total of almost 15 years. With over 8 years of experience in the B2B tech space, I currently serve as the Marketing Director for APAC and Japan at Kyriba. My role revolves around driving demand and revenue growth across the region, building innovative campaigns, and working hand-in-hand with our sales team. I’m passionate about using data to optimize our marketing strategies and outcomes and am always looking for new ways to push the boundaries in marketing. Outside of work, I try to spend as much time with my wife and two-year-old daughter as possible. I’m a devoted Brazilian Jiu-Jitsu practitioner, which I enjoy for the great exercise, social community, and intense challenges of “human chess”. When I’m not on the mats, I’m often in the kitchenexperimenting with different cuisines, out traveling or hiking, or spending time at home reading and writing.    Connect with Nicholas: LinkedIn: https://www.linkedin.com/in/nicholasbraman/  Newsletter: https://www.linkedin.com/newsletters/the-weekend-wind-down-7180124794724519936/

    42 min

  7. 13 OCT

    188. Work in Progress: Building a Niche Podcast that has Longevity on Top of a Full-Time Job (Kyle Leung)

    What is it like to build a podcast centered around a niche but uber-important topic AND has longevity, while balancing multiple priorities in your career and personal life? That is what Kyle Leung shares on episode 188 of The Thought  Leader Club Podcast as part of the “Work in Progress” series. Topics we touch on include: What it looks like to build the “What Kind of Asian Are You” podcast - The thought process and behind-the-scenes  How to grow a niche podcast that has longevity even with multiple personal and professional priorities going on  How to find the right guests, maintaining privacy while growing your body of work online, and other practical podcasting tips    Connect with Kyle:   KYLE LEUNG (HE/HIM) What Kind of Asian Are You? Podcast | Host/Producer/Founder  ~A podcast featuring conversations about being Asian    Link: https://bit.ly/3LfLEWR Schedule a Call: https://calendly.com/whatkindofasianpod Instagram: https://bit.ly/3kkwiEY Spotify: https://spoti.fi/3wyevjM Apple Podcast: https://apple.co/3r1IZb4 Youtube: https://bit.ly/3yGyRtT

    46 min

  8. 8 OCT

    187. Work in Progress: Growing a Podcast with 60,000 Listeners On Top of a Career & Fatherhood (Jeremy Au)

    How does someone create a podcast show that’s #1 in the tech category within Southeast Asia’s tech (and top 10% globally) and garners 60,000+ listeners… On top of multiple other roles and identities (such as being the COO at Lucence, a father of two, and an avid science fiction nerd)? That is a glimpse into the conversation we had with Jeremy Au about on episode 187 of The Thought  Leader Club Podcast as part of the “Work in Progress” series. Topics we touch on include: The craft of podcasting and Jeremy’s thought process behind his podcast episodes  Self-awareness is critical for both podcasting and building thought leadership Don’t podcast just because you want to podcast… Podcast because you want to be a nerd in a subject matter    Enjoy :)   About Jeremy: Jeremy Au (区汉辉) is the COO of Lucence, the leading biotech AI startup fighting cancer with precision oncology tests and backed by Openspace, Heliconia and IHH Healthcare. He also hosts BRAVE, Southeast Asia's #1 tech podcast and global top 10% podcast with 60,000+ monthly listeners. He co-founded Orvel Ventures (network-driven VC fund), leads the regional chapter of Harvard Business School Alumni Angels and is an angel investor in 24 startups. Harvard MBA and UC Berkeley honor degrees in Economics & Business Administration. Recognized by Forbes 30 Under 30, Prestige 40 Under 40 and LinkedIn Top Voice. Previously, Jeremy was a VC investor and Chief of Staff at Monk's Hill Ventures, Southeast Asia’s pioneer Series A fund. Jeremy founded and led CozyKin, an early education marketplace, to Series A and acquisition by Higher Ground Education. The startup was recognized for winning Harvard Business School's New Venture Competition and the MassChallenge grand prize. Jeremy also co-founded and bootstrapped Conjunct Consulting, an impact consulting platform, to profitability, 100+ clients and thousands of trained impact leaders. He was a Bain management consultant and an infantry sergeant in Singapore. Jeremy is a keynote public speaker on entrepreneurship, leadership and community engagement for thousands, e.g. Harvard, Deutsche Bank, e27 Echelon, Singapore Global Tech Network, Boston SPARK Council, Institute of Policy Studies and Civil Service College. Author of BRAVE10, showcasing the journeys of Singapore's top tech leaders. Jeremy volunteers by teaching VC fund strategy and entrepreneurship at National University of Singapore and Singapore Management University. Jeremy enjoys science fiction, hiking and being a father to his two daughters.   Connect with Jeremy: www.bravesea.com www.lucence.com

    52 min
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What if your thought leadership wasn’t predicated on the prestige of your credentials, but is instead based on whether you build a compelling body of work with those brilliant ideas, thoughts, and stories of yours? Even if you experience self-doubt or imposter syndrome, building thought leadership is a skill that all entrepreneurs and creators have the potential to hone. What makes this show unique from other business education podcasts is the focus on taking ownership of your own learning and development, being open to the discomfort of being a beginning again, and committing to putting in the reps to build a body of work. It also highlights the lived experience of many entrepreneurs and creators from all over the world, and how they navigate parental, cultural, and societal expectations while building thought leadership and pursuing an unconventional path. Sometimes, creating a life that you're proud of is NOT what others expect of or want from you. This podcast exists to empower entrepreneurs and creators to stand firm when pursuing what they truly believe in and always take full responsibility for their decisions and actions. And the first step to do this is to become recognized for your thought leadership ✨✨✨

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