155 episodes

Build and grow a successful business based on your expertise, and be seen and heard as an influential thought leader. If you're a coach, consultant, or course creator, join 25 year business veteran Samantha Riley in the Business Lab, and explore the current business growth and marketing strategies available to you. If you’re looking for inspiration and actionable advice, pop your earbuds in, and join her in the Lab and get ready to grow your business.

Thought Leaders Business Lab Podcast Samantha Riley: Build A Thriving Business Based On Your Expertise

    • Marketing

Build and grow a successful business based on your expertise, and be seen and heard as an influential thought leader. If you're a coach, consultant, or course creator, join 25 year business veteran Samantha Riley in the Business Lab, and explore the current business growth and marketing strategies available to you. If you’re looking for inspiration and actionable advice, pop your earbuds in, and join her in the Lab and get ready to grow your business.

    155: How A Solid Content Strategy Will Attract Clients To You

    155: How A Solid Content Strategy Will Attract Clients To You

    Social media can deliver great results and help you attract your ideal clients.  
    Conversely, you can spend a lot of time creating content, and not reap any benefits.
    On today's episode Samantha and Tim discuss the importance of consistent content creation and talk about some of the reasons that your content strategy might not be working.
    They also dive into what you need to do to make sure that you are creating content for your market that's effective, relative to your niche, and consistently broadcast.
    Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!
    Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/ For full show notes and links visit:  http://samanthariley.global/podcast/155
    WHAT YOU’LL DISCOVER IN THIS EPISODE:
    Is content marketing still viable?  (2:51) Why your content strategy isn’t working (4:14) How often should your content go out? (6:43) Are you producing the right content? (7:42) Are you giving away too much? (8:57) Leading your prospect to take the next step (9:27) Create the correct content for your niche (13:10) What problem is your content solving? (15:30) How to publish content consistently (19:57)

    • 25 min
    154: Increase Your Sales Conversions with Tiji Thomas

    154: Increase Your Sales Conversions with Tiji Thomas

    As business owners and entrepreneurs you have to make sales to stay in business. 
    Getting leads into your sales funnel is only one step in the process.  There are more steps that need to be taken to turn that lead into a customer.
    And one of those steps is actually asking for the sale... 
    But what is it about selling that makes many people feel icky when it comes time to invite a prospect to work with you?  
    And how can you change your process to avoid that feeling?  
    Imagine having a step by step process that had you converting double the sales you are now.  How much more positive would you feel to get on those sales calls?
    In this episode, today’s guest Tiji Thomas joins me to talk about how to increase your sales conversions.  
    Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!
    Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/ For full show notes and links visit:  https://samanthariley.global/podcast/154
    WHAT YOU’LL DISCOVER IN THIS EPISODE:
    Getting leads that don’t convert to sales (3:30) Selling versus serving (6:09) There needs to be skin in the game (8:53) Stop giving away the farm (11:21) Focus on the right type of question (16:08) The process most people miss before the call that affects conversions (17:40) The feel good power of sales (26:08) Why you need to follow a system (27:53) How important are qualified leads? (34:34)

    • 39 min
    153: Entrepreneurship. Is It Right For You?

    153: Entrepreneurship. Is It Right For You?

    Entrepreneurship isn’t right for everyone.
    So how do you know if it’s the right fit for you?
    On today's episode Samantha and Tim discuss what entrepreneurship is and what it means to ride the entrepreneurial roller coaster.
    They also dive into what you need to do if you are thinking about making the leap from employment to going it alone as an entrepreneur and business owner.
    That’s today’s discussion.
    Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!
    Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/ For full show notes and links visit:  http://samanthariley.global/podcast/153
    WHAT YOU’LL DISCOVER IN THIS EPISODE:
    Is entrepreneurship right for you?  (4:33) What exactly is an entrepreneur ? (7:00) Do you need to be a self starter? (10:04) Are you willing to put in the work? (12:07) Get comfortable with being uncomfortable (14:17) Resilience is a must have (15:59) Getting started requires resourcefulness (17:05) Are you in a position of stability  (17:44) Why you need a solid plan (21:00)

    • 24 min
    152: The 5 Pillars Of Good Copy with Alyson Lex

    152: The 5 Pillars Of Good Copy with Alyson Lex

    As entrepreneurs and business owners, we are constantly creating content.  From social media posts, to sales pages and emails, most people find it super difficult to produce in a way that delivers the outcomes we are wanting. 
    Why do we find it so difficult to write copy for our own products and ask for the sale? 
    Wouldn’t it be great if there was a system that you could follow to make the task easier?
    In this episode, Alyson Lex  joins us to talk about the five pillars that you can use to help to produce effective copy and connect with your prospects.  
    Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!
    Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/ For full show notes and links visit:  https://samanthariley.global/podcast/152
    WHAT YOU’LL DISCOVER IN THIS EPISODE:
    What happens when we don’t write directly to our ideal customer avatar  (6:20) Poking the bruise (13:15) Don’t wimp out - make the offer (15:19) Become clear on your call to action  (18:48) Prime your audience for the price (19:15) Do you struggle to sell your own product? (22:42) The confused mind doesn’t buy (25:30) How copy cosmetics help (32:25) Different customers need different delivery (34:34) Why you should never stop marketing  (38:03)

    • 46 min
    151: Tips To To Gain Media Opportunities That Get You More Exposure

    151: Tips To To Gain Media Opportunities That Get You More Exposure

    The opportunities for media exposure are out there if you know where to look and who to ask. 
    On today's episode Sam and Tim discuss simple strategies on how you can use media opportunities effectively to grow your brand and get your message out there. 
    They also dive into what you need to do to prepare  your profile, and why it’s so important to make sure your niche and branding are on point to attract the right attention. 
    And once you do get the opportunities how do you capitalise on those relationships you are creating?
    That’s today’s discussion.
    Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!
    Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/ For full show notes and links visit:  http://samanthariley.global/podcast/151
    WHAT YOU’LL DISCOVER IN THIS EPISODE:
    The importance of being seen as the expert (4:09) Why is your brand message so important? (5:01) Being clear on your topic (8:41) Why you need to ask for the opportunity (10:59) Where to find the opportunities (15:21) Capitalise on new connections (19:06) How to maximise your exposure  (20:50) Create content from media opportunities  (23:01)

    • 25 min
    150: Stand Out Personal Brands with Ben Baker

    150: Stand Out Personal Brands with Ben Baker

    People usually think of branding being logos, colors, and catchy phrases. 
    Whilst that’s one part, branding is so much more than that. You can use cool tag lines and fancy images and yet not stand out amongst the crowd. 
    Personal branding is about how people perceive you and say about you.
    In this episode, Ben Baker joins us to talk about personal branding and how it can affect your business. 
    Ben shares tips about where to begin to establish your personal brand, and the importance of it in business.
    Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!
    Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/ For full show notes and links visit:  https://samanthariley.global/podcast/150
    WHAT YOU’LL DISCOVER IN THIS EPISODE:
    What is a personal brand? (0:50) Knowing when to use the right analogy to connect to your personal brand (2:03) The importance of having a personal brand (7:19) Being a commodity VS. Having a community (13:19) How powerful is your personal brand? (15:19) If you’ve never had a personal brand, do you need to bother now? (21:04) Placing you personal brand in a positive light (25:28) Reaching your prime (29:33) Where to start when creating your brand (35:44)

    • 38 min

Customer Reviews

Purse Process ,

Leaders from around the world

With her singature charm and insight, Sam interviews an international cadre of thought leaders and has an amazing way of extracting gold nuggets of hard-won wisdom from her guests you won't hear them talking about anywhere else! As an American listener, of course love her Aussie accent as well

bravemasters.com ,

SPOT ON!!!

Samantha is the real deal! I absolutely love her podcast and am so grateful for the opportunity to be one of her guests! She truly knows how to support those listening in the conversation around becoming a thought leader, what it requires, and leads by example. Love her humor, her straight talk and pointed disuccsions. Don't miss this podcast!

LauraSpetersen ,

THE Podcast for Thought Leadership

If you are and aspiring thought leader, or want to grow your positioning to new heights, Sam knows her stuff! Love this podcast and was honored to be a guest on episode #19 too! Highly recommended!

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