294 episodes

Build and grow a successful business based on your expertise, and be seen and heard as an influential thought leader. If you're a coach, consultant, or course creator, join 25 year business veteran Samantha Riley in the Business Lab, and explore the current business growth and marketing strategies available to you. If you’re looking for inspiration and actionable advice, pop your earbuds in, and join her in the Lab and get ready to grow your business.

Thought Leaders Business Lab Samantha Riley

    • Business
    • 5.0 • 13 Ratings

Build and grow a successful business based on your expertise, and be seen and heard as an influential thought leader. If you're a coach, consultant, or course creator, join 25 year business veteran Samantha Riley in the Business Lab, and explore the current business growth and marketing strategies available to you. If you’re looking for inspiration and actionable advice, pop your earbuds in, and join her in the Lab and get ready to grow your business.

    295: Are You Making These Marketing Mistakes? (Part 2)

    295: Are You Making These Marketing Mistakes? (Part 2)

    This is part two of the 10 marketing mistakes to avoid in your business. 
    Last Thursday, we shared five marketing mistakes we see people making.  And today, we’ll share another five.  
    These marketing mistakes are in no particular order so don’t think that the first 5 mistakes that we shared with you have a higher tendency to provide a bigger impact than the next. 
    So, sit back, relax, and let’s dive in...
    WHAT YOU’LL DISCOVER IN THIS EPISODE:
    The mystery (2:35) Foundational elements of a successful business (5:07) All your eggs in one basket (5:54) The O.P.E.N. model (7:14) It’s all about me (12:04) Articulate the value that you provide (13:02) Just waiting (15:24) Explain clearly how to take the next step (17:07) One sided tennis match (21:02) Follow up (22:24) For full show notes and links visit: https://samanthariley.global/podcast/295

    • 26 min
    294: Create Messages That Matter with Ashlee Sang

    294: Create Messages That Matter with Ashlee Sang

    Having your message clearly understood by your audience is essential to your success. Specifically, creating powerful messaging that really matters. 
    How can you create an effective marketing message that resonates with your potential clients? 
    Are you sending a message that’s in alignment with your brand? 
    In this episode, I’m joined by Ashlee Sang, who works with purpose-driven founders to get clarity around their brand messaging strategy. She’s helping them make an impact so they can grow their business. 
    Brand messaging is the foundation of your business. If you can get this right, it will make everything you do in your business so much easier. 
    WHAT YOU’LL DISCOVER IN THIS EPISODE:
    Ashlee’s Story (01:40)  What is brand messaging (3:19)  How to unpack your core message (7:31)  Creating a message that stands out (10:33)  Attract and repel (13:07)  Your message is meant to evolve (17:31)  It’s about the people you’re serving (20:11)  The content pillars (23:30)  Ashlee’s brand messaging template (27:35) For full show notes and links visit:  https://samanthariley.global/podcast/294/

    • 31 min
    293: Are You Making These Marketing Mistakes? - Part 1

    293: Are You Making These Marketing Mistakes? - Part 1

    We all start business with the grand ambition to change the world in some form. 
    Unfortunately, most of us don’t know a thing about marketing and sales and trying to figure out how to attract new customers or clients is why most businesses fail. 
    In this two-part series, Tim and I will share the marketing mistakes that business owners need to look out for, and avoid. 
    There are so many opportunities left on the table if you don’t have the right information to make your marketing efforts work for your business.
    Are you making these mistakes?
     
    WHAT YOU’LL DISCOVER IN THIS EPISODE:
    Most small business owners burn out (3:41) Wrong bait, wrong pond (6:34)  Right customer avatar (7:14)  Create the right message (9:54)  Ten kids on the first date (11:30)  Do you close your sales too quickly? (13:19) The shotgun effect (16:17)  You’re the doctor, it’s your job to prescribe (17:55) Crickets (19:44)  Metrics (23:20)  For full show notes and links visit: https://samanthariley.global/podcast/293

    • 31 min
    292: Overcoming Fear with Nikki Johnson

    292: Overcoming Fear with Nikki Johnson

    Fear is one of the biggest factors holding people back, and overcoming fear is a huge part of daily life as an entrepreneur.
    Do you have the feeling that you’re not good enough? 
    Do you have doubts that you’re not going to make it? 
    Whatever you’re going through right now, no matter how bad it is, it could be preparing you for the opportunity of a lifetime. 
    In this episode, Nikki shares how she overcame being a victim of sexual abuse, being broke, and homeless.  Today, Nikki is a motivational speaker, author, empowerment coach, radio talk show, and podcast host.  She’s a living, breathing testimony of the hidden opportunities lurking behind fear and difficulty. 
    Don’t let the fear of failure hold you back. Now is the time to overcome them and build the life that you want. 
    WHAT YOU’LL DISCOVER IN THIS EPISODE:
    Nikki shares her fears (4:40)  Failure is learning (10:17) How to be courageous in the face of fear (11:52)  Don’t give up on your dreams (14:20)  Struggles are part of the process (16:21)  The first step is easier (17:16)  Reach out for help (19:11)  Trust your gut (22:35)  The personal heart checks (23:11)  Find your WHY (27:26)  Stop living someone else’s box (33:35)  For full show notes and links visit: https://samanthariley.global/podcast/292

    • 38 min
    291: 3 Lead Magnets That Are Working Well Right Now

    291: 3 Lead Magnets That Are Working Well Right Now

    Lead magnets are what you give to your prospects in exchange for their contact details. 
    We use multiple lead magnets in our business, and use them at different times depending on our promotions. They are an important part of your business to build your list and attract new leads.
    But not all lead magnets are created equal. For example, ebooks have a low perceived value as a lead magnet. On the other hand, the best lead magnets today are those that people believe have a deeper value. 
    In this episode, Tim and I are going to share the three lead magnets that we’ve seen working very well right now. So, hop on as we tackle these top 3 lead magnet ideas to help you convert your prospects into opportunities. 
    Gone are the days of PDFs with a “that’ll do attitude”. People don’t exchange their email address for something like that anymore. Instead, you need to give them something that will show your expertise and authority as a thought leader in your industry. 
    WHAT YOU’LL DISCOVER IN THIS EPISODE:
    Tim’s most downloaded lead magnet (6:27) The marketing diagnostic tool (8:16) 20 questions to ask your business coach (9:18) Get an actual book (9:58)   Author is an authority (12:56) Mini workshops (14:13) Challenges are opportunities (14:56) Give people quick wins (16:10) For full show notes and links visit: https://samanthariley.global/podcast/291/

    • 19 min
    290: The Secret To Higher Sales Conversions with Ari Galper

    290: The Secret To Higher Sales Conversions with Ari Galper

    Sales are the lifeblood of your business. But how can you sell effectively if people don’t trust you? 
    Social media is busier than ever right now. Many people are reaching out and jumping straight into a sales pitch almost immediately. This strategy is unlikely to work because they haven’t built trust with their customers or prospects yet. 
    Ari Galper  is the world’s number one authority in trust-based selling, and in this episode he shares what he means by “trust-based selling”.
    Trust is the new currency, and sales have changed with the times. But, if you’re not aware how to pivot from the old way of selling, you’re going to have a hard time moving forward. 
    What is trust-based selling and how important is it for you? You’re going to learn all about it in this episode. 
    WHAT YOU’LL DISCOVER IN THIS EPISODE:
    Ari shares how he stumbled upon trust-based selling (1:28) Focus on building trust (7:25) Provide clarity instead of selling yourself (9:23) Show them that you can solve their problem (11:27) How to build trust at the beginning (15:00) Go below the iceberg (22:00) The sales roadmap (28:40) Let your prospect make the decision (33:09) For full show notes and links visit: https://samanthariley.global/podcast/290/

    • 37 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

Laurie-Ann Murabito ,

One of my Top 3

This podcast was recommended to me by a friend. I was hooked for the first episode. The host, Samantha, has wonderful guests that I learn from every week. Listen abd see how your biz grows.

A customer is me ,

Awesome host, great conversation

As a guest, Samantha was fun to talk with and great at asking questions to deliver value to the audience.

hanabello ,

Remarkable and authentic!

Thought leaders who are experiencing a mental block or a burnout session have just the right podcast for you! The host Samantha starts with her impactful statement which provides her listeners a business life-hack to live by and a gist of what the episode encompasses every week, followed strongly by her visionary guests with their own useful pointers in helping you grow and succeed with your market. You will be constantly reminded to have the right mindset, nurture your talent and help the community that surrounds you – it all starts once you give this podcast a listen!

Top Podcasts In Business

Listeners Also Subscribed To