How Millennials Have Changed Brand Building On Instagram — With Gayneté Jones

Instagram used to be all about the pretty pictures, but Gayneté Jones, CEO of G.A.M.E. Changing Industries says Millennials have altered the social media landscape.   

In this episode we discuss the way Millennials approach Instagram, how the way they purchase is shaping the new world of business online and why digital products are the future.  Gaynete also shares her actionable tips for building a stronger Instagram audience.

Join us for an engaging and enjoyable conversation about how you can increase your social reach on Instagram. 

Tips For Building an Instagram Audience

• The four audience-building must-haves — micro-posts; shareability, triggers and humor.

• Who is your ideal customer? — Find who they are following, pick complementary businesses, and reach out to collaborate on content. 

• Ads are not enough — be of use to your audience: What do they want? Find a way to solve their problem.

• Don’t fear the learning curve — there is no one-size-fits-all: you will have to iterate and fail before you find what works for your audience.

About Karen Tiber Leland

Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.

She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.

Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.

Get in touch with Karen on Twitter|LinkedIn I Instagram I Facebook

About Our Guest

Gayneté (Edwards) Jones is a leading Millennial mentor, keynote speaker, best-selling author, podcaster, founder of G.A.M.E. Changing Industries, and creator of Cubicle Ditch Academy.

Having studied the behaviors, fears, and desires of Millennials (and being a Millennial herself), she is the go-to Freedom Slayer to assist this often misinterpreted generation to shine brightly.

​Gayneté’s mission to assist Millennial women to turn their passions into profit, creating a life of comfort, fulfillment, and freedom for themselves, has allowed her to be featured in the likes of Yahoo, MSN Money, Huffington Post, Medium, Refinery29, Thrive Global, Black Enterprise,  Success.com, and many others. She regularly serves thousands of ambitious women globally through her newsletter, membership, trainings, podcast, and programs.

You can learn more about Gayneté Jones on Twitter|LinkedIn|Instagram|Website

Lucky Code: A Guide For Winning at Life, by Gayneté Jones

The Alchemist, by Paulo Coehlo

Mentioned

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