My guest today is Karla Raines. Karla is an accomplished strategist serving purpose-driven organizations in dynamically competitive industries. Her commitment to mastering the art of strategy led her to a career-defining eureka moment. Her "aha" moment in 2018 occurred when she saw something she'd never seen before. The experience crystallized her intuitive process and inspired her to reverse engineer what she'd taught herself to do over years of hands-on practice.