100 episodes

Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most.

Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands Tracy Matthews

    • Marketing
    • 4.9, 185 Ratings

Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most.

Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.

    EP255: From Burnout to Business Bliss wtih Jennifer Dawes

    EP255: From Burnout to Business Bliss wtih Jennifer Dawes

    What happens when you’re doing the thing you're supposed to love but the stress of it is taking a toll on your personal life? Business burnout is no joke! 
    Sometimes you may even want to give up. But Jennifer Dawes is here to prove that you can always overcome overwhelm and turn your biz around.
    Jennifer has been in business for nearly 20 years, and is known for her eclectic fine jewelry. However, like so many designers, she hit a bottleneck and felt overwhelmed when it came time to grow her business.
    I first met Jennifer when she joined the Flourish & Thrive community. To say she’s completely transformed in the time I’ve known her would be an understatement.
    Utilizing our resources and her creative brilliance, she’s been able to overcome her hurdles and find tremendous success in business

    • 42 min
    EP254: How to Use Tik Tok For Your Jewelry or Creative Product Business with Elise Darma

    EP254: How to Use Tik Tok For Your Jewelry or Creative Product Business with Elise Darma

    How do you achieve freedom and financial independence? By taking risks.
    Elise Darma rebelled against her traditional upbringing and chose the freedom to travel instead of being tied down to a job. 
    She made her dream come true when she started her own business providing social media marketing services. 
    Social media is integral, now more than ever, to running your business - but learning a new platform can be intimidating. 
    Elise is here today to give us advice on how to help our businesses thrive in a whole new way.

    • 36 min
    EP253: Mind Blowing Success Stories to Inspire You

    EP253: Mind Blowing Success Stories to Inspire You

    What’s the most important tool to set yourself up for success? A good support network.
    Here at the Flourish and Thrive Academy, we aim to create antifragile businesses that can survive anything.
    Robin Kramer is my dear friend and co-founder. As an expert on wholesale and client relationships, Robin has been overjoyed to see all the creative solutions you have been coming up within the #ThriveTribe!
    The best quality of any creative entrepreneur is resourcefulness, and our community seems to have an endless supply.
    Even better, these success stories seem to have a lot in common...

    • 51 min
    EP252: The Fine Jewelry Virtual Trunk Show That Brought in 39K in 2 Hours with Shehana Kimiangatau

    EP252: The Fine Jewelry Virtual Trunk Show That Brought in 39K in 2 Hours with Shehana Kimiangatau

    Some designers think selling high price point jewelry is harder online, but Shehana Kimiangataue is here to prove otherwise.
     
    She sells striking high-end jewelry with a cause. Her business used to rely primarily on retail sales, but when shelter-in-place hit, she immediately sought a quick and creative solution to keep sales flowing. 
    During a 2-hour virtual trunk show hosted on Facebook live, she managed to sell over $30,000 worth of jewelry. 
    Yes, you read that right!
    So how did she do it? Let’s jump right in.

    • 30 min
    EP251: Host Your Own Virtual Art Fair with Ana Maria Andricain

    EP251: Host Your Own Virtual Art Fair with Ana Maria Andricain

    Adaptation, creativity, and collaboration have been key to the success of our very own SOS coach, Ana Maria Andricain.
     
    She’s no stranger to pivoting. She started her dreamy brand, Jewel of Havana, in her dressing room during her time performing on Broadway. As life twisted and turned, it soon became her full-time gig. 
     
    Her tendency for innovation led her to organize a virtual art fair with other artists and designers. It was such a huge success, she’s already planning the next one!
     
    During a time of hardship for many businesses, Ana Maria Andricain is using live events to grow her sales and inspire other artists.
     
    Here’s how she did it…

    • 53 min
    EP250: How to Navigate Closures in Your Brick and Mortar Retail Store

    EP250: How to Navigate Closures in Your Brick and Mortar Retail Store

    In times of financial uncertainty and online-only shopping, jewelry can still thrive.
    Merging creative marketing solutions with the adaptation of online retail, independent jewelry designers who once relied on in-store sales are able to both stay afloat financially and nurture customer relationships.
    Mallory Shelter, Joyia Jones, and Nichole Gariepy are all great examples of jewelry designers who’ve done just that. 
    Each designer has had to close down their retail shops during this time of social distancing, but they’ve all come up with creative strategies for staying in business and keeping customers engaged. 

    • 40 min

Customer Reviews

4.9 out of 5
185 Ratings

185 Ratings

Randi @kasandklostyle ,

AMAZING INFORMATION

This is my first time listening to this podcast and there is SO much information packed into just one episode. Highly recommend just based on the website and other communications I’ve read. I can’t wait to binge the other episodes!!

Randi
@kasandklostyle

Kelsey Chapman ,

Can’t Get Enough

Can’t recommend this show highly enough! Thankful to listen in each and every week! 💕

jkrog216 ,

Jewelry Designer’s Dream Podcast

Not only will you get great advice on how to run your business you will be inspired hearing all of the success from the members of her programs!

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